SEO Save the way: the production of real Internet content

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Beijing Time August 5 News, according to foreign media reports, "Forbes" previously published marketing expert Ken Crogg (Ken krogue) analysis article "SEO dead Social real-time content of the big line", he pointed out that the traditional sense of the Search engine optimization (SEO) practice has become obsolete, After the transformation of the SEO industry, the current social, real-time content of the road.

After the release of this article, several days in the list of "Forbes" popular articles in the first place, a time to stir up the waves, received a lot of users comment messages.

In these comments, there are content writers and marketers who agree with the ideas in my article. Dell Computer agrees with my point of view and expresses thanks to me. Adam said to curse me. Google has made no response. Those who call themselves SEO experts almost agree with my final conclusion. From the content of their messages and replies, you can identify who is the real SEO master. We finally agreed that SEO optimization today, both inside and outside the site, will be more important than ever (by following best practices to produce content so that there will be a higher ranking of Google).

Those who have not read the full text are still grappling with the arguments at the beginning of my article. I tried to explain it to them. But some people have raised the issue to a moral and ethical category, posting comments and personal emails to discuss it with me. There is a kind of response that I'm interested in, and some people think that it's too expensive for business owners to have real content for long-term production.

I totally agree with that.

This article will discuss three topics:

1, my definition of real content

2, how to produce the real content of enterprises

3, the core concept of the real content production mode

Definition of true content

The keyword of real content lies in the real word, it is not necessarily the quality content, because the quality content is not necessarily true. This is why my last article was raised to the ethical level of reason.

Real content refers to content designed specifically to provide direct value to the Internet experience. The real content can be text, video, audio, pictures, information charts and other content forms.

I think that the content produced to point to other links is not real content, it is false content. If the purpose of producing content is simply to improve the ranking of other content in Google, then it is untrue. Content that is produced specifically to "feed" Google robots to improve backlinks rankings cannot be high quality and real.

What we do not know is how many false content in the Internet will point to real content?

I know there are cases where 600 false soft text will point to a landing page with ' real content '.

So how do we produce real content?

The following is a reference method for producing real content in 14:

1, research on those important issues

2, List all good/bad cases

3, telling stories with enthusiasm

4, highlighting recent trends

5, survey of best practice methods

6, organize and compile the proven tips

7, pointing out the problems

8. Writing Articles for audiences

9, listing based on a class of events

10, warning of a period coming

11, write articles on the theme of location

12. Writing articles on the topic of reason

13, writing articles on the topic of method discussion

14, writing articles on the topic of result discussion

Each of these steps will bring you closer to the real, quality content. In fact, most of the articles published in Forbes follow several or more of these steps.

In addition, if you have excellent writing and research skills, and have internal SEO or digital media rules and awareness and awareness of the audience will have a better effect.

Core concept of content production mode

It should be borne in mind that the purpose of this is to help enterprises to continuously and effectively produce the real content of the Internet, making these content easier to find, to enhance corporate image and sales performance.

To establish a set of core ideas for the production of real content, you can refer to the above 14 recommendations, combined with their own actual situation, and then integrate a set of applicable methods. After that, use this method to produce content, submit it to different forms of multiple media channels, and pass it on to different readers, viewers and listeners for their consumption or experience. You can change the appearance and browsing of content, but the core concept of this set of content production patterns cannot be changed, and it can help you save valuable time and money.

Based on the core concept of production of real content is very relevant and practical, but for different users, audiences and distribution channels, you do not have to repeat the production, you need to change the format to be packaged again.

Case Description:

Here are the core ideas I've developed over the years to produce real content, including a series of steps. Notice how many different distribution channels, media, and events I use for each piece of content:

1, I was invited to address the Utah Valley Big Business Expo, the theme of using LinkedIn's business prospects

2, my team and I started to do research on this topic, first launched the webinar.

3, we recorded the webinar so that Web visitors could listen to the seminar in their own time frame.

4, the slides of this workshop became widely accepted by users in Slideshare.net.

5, the video content of this workshop can be embedded in the website, as the relevant guidance content.

6, the video content can be uploaded to the YouTube platform, and can be added to the YouTube company or personal user channel.

7, the symposium added two guest guests to our podcast show.

8, the video of the speech can be stored in a MP3 format that users can download on the Web, ITunes, the droid and Amazon.

9, I wrote an article, "31 LinkedIn Tips: Best practices for business-to-business marketing using LinkedIn" (This is one of the most popular articles I've created, after the death of SEO series).

10, I rewrote this article and posted it on the Forbes platform (unlike the one I used to write as a salesperson for the audience), renamed the 27 Best practice tips for entrepreneurs, and this article browsed 30,000 times.

11, my team members dig deeper into every step of the article and write a more in-depth article that tells you how to implement every step of your LinkedIn practice.

12, I will use the basic content of this article to compile an ebook.

13, we send emails and RSS to tens people to tell them.

14, we publish the contents of these two articles through a personal microblog, which will refer to the overall view or use one of the arguments.

15, business-related content can be submitted to LinkedIn.

16, consumer-related content can be submitted to Facebook.

17, post a summary of the content in Google +, highlighting the keywords that are relevant to you. (through Google Keyword Tool to see which of the popular keywords related to it).

18, in the last article "Seo dead", we have talked about specifically for Google robots tailored to include the false content of the reverse link. However, I really like the reverse link that is naturally generated by real users. Everyone likes to share quality content. I usually use bit.ly to track my links so that I can understand the user's access path. bit.ly is a short link service that can also track the number of links clicked.

19, in addition, you can put these content into a picture format, submitted to the Pinterest.

20, it is a very effective means to make all the above information chart. (According to the survey, people tend to browse pictures more than 140 words of Weibo content.) )

21, I like the cheat sheets concise concept, you can use it to summarize a few articles, such as I wrote the previous "31 of LinkedIn tips: The best example of using LinkedIn for business-to-business marketing" and " Two articles for entrepreneur's 27 best practices tips for LinkedIn.

22, the real content you create can even become an official paperback edition or hardcover book. My friend Asia Bird, for example, has assembled her work, the LinkedIn profile, to be published and sold on Amazon.

23, all of this is due to a seminar, after which I applied the core concept of the content production model to different audiences.

According to different audiences, some of the methods can be selected by themselves and combined with their own situation to operate.

The key to the creation of true and quality content is to develop a set of core ideas.