SEO success can not be separated from the accumulation of drip

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Since entering the company has been responsible for countless enterprises to optimize the station, remember the beginning of a dedicated writing to the enterprise station how to optimize the article, used to apply for a forum of high level. Contact with so many, to the new station optimization has some experience and experience, below and everybody share.

1, website title optimization

It's not as simple as it might seem, need to be highly summarized, I usually first analyze the industry words, and then put all the possible keywords listed, remove the repetition of words, and then the words all Leelawadee miscellaneous to a word, of course, the best not more than 28 characters, the remaining did not write in, on the use of description to complete, Finally, the less important words in the keywords. Also has the question, is the website title, description, keyword general use what separator will be better, this is mainly to see which of their search engine to do optimization, generally take Baidu distance, you can analyze the various levels of Baidu two pages, almost all of the form of underline, in addition to the Baidu Optimization Guide is also used in the underline, Therefore, the way of personal promotion of underline, namely: "_", of course, different optimization staff have different views, for example, a lot of people like to use "|", "-", "," and so on.

2, H1 label application

General website can add a hot news or headline news and so on, here can use the H1 label, H1 label weight second only to title, to increase the weight of the site is also very effective, but H1 label can not use too much, remember, a page H1 label can only appear once, in case the search engine down right , the loss, the general can in the home page headlines, column pages, content page title and other places, the correct use of H1 tags, can achieve a multiplier effect.

3, the use of fervent label

Fervent is the meaning of bold, can be used to emphasize a keyword, and H1 is different. Generally I like in the homepage Enterprise brief, the news list and so on appears the main keyword time to be bold to show, certainly also cannot use excessively.

4, the site at the bottom of the navigation

Home at the bottom of the navigation is generally to increase the user experience and added, of course, can also be used to layout keyword density, if the bottom of the page and article page to use good bottom information, can be very effective to the first import weights, common use methods can refer to the classification information site, Almost every category of information at the bottom there will be countless links to other sections of the page, the category of Information section page and the General Enterprise Station homepage is similar.

5, the use of nofollow label

We all know that this is prohibited transmission weight, but there are many people do not know how to use, where to use, in this to everyone that the general bottom two level navigation will appear contact us, about us and so insignificant, do not participate in the rankings of the page can be nofollow off.

6, increase the column page, the effective allocation keyword density

General enterprise stations rarely have columns page, but I suggest that the addition of 1-3 column page is helpful. In particular, the role of the layout of the key words in the column page all the content can be imported to the home page with the main keyword to gather the weight of the home page to facilitate the ranking of the main keywords. 8630.html "> Sometimes the column page can also get a good ranking, can be used to do long tail word rankings, than the final page effect much better."

7, prevent the emergence of the dead chain

Dead chain to the site weight of the impact is very large, Baidu Webmaster tools have a dedicated dead chain to submit the entrance. How to effectively prevent the dead chain, that is to do 404 pages, large portal site 404 pages are generally 5-10 seconds to jump to the home page, but for the enterprise station, I do not recommend doing so, you can set up a site all the column page anchor text or navigation, or can add some small games or public information. This is particularly beneficial to the user experience, the viscosity of the site is also very beneficial.

To sum up, SEO is a pay attention to the details of the industry, the threshold is lower, the test is executive power, technology can be shared, habits and rely on individual efforts to cultivate, as long as the formal approach, the site did not do bad that day.

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