SEO Talent talking about website goal setting and measurement seo actual cheats

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

We usually think that SEO optimization is simply to do the site has ranked on the line, to meet user search. But people who know the search engine know that its substance is not as simple as it is supposed to be. SEO optimization in our implementation at the same time, but also to do a good job of SEO effect detection and optimization strategy changes.

So why do we have to do SEO testing? To compare the effectiveness of the work accurately, we must set the benchmark for testing. In other words, the SEO should be set before the implementation of those indicators need to be tested, including the site before the implementation of SEO indicators. If the site does not record the original performance, to the back can not judge the effect of SEO optimization. In between, we should find the problem in time, seriously study the overall layout of the site, modify SEO optimization strategy.

SEO planning and implementation is really in line with the search engine quality standards and algorithm law, who can not absolutely determine its laws. At this point, we should pay attention to a lot of details. When the SEO section, check the indicators, analysis of site traffic, to discover the SEO process may exist problems, so that the policy changes.

Implementation of the six major SEO process:

1. Competition Research: Includes keyword research and competitor research;

2.SEO Plan: Diagnose the website, find out the shortcoming, propose the optimization plan and the external link construction plan;

3. The internal optimization of the site: including the site's structural adjustment and overall optimization of the page;

4. External link construction: To maintain and site optimization at the same time;

5. Effect monitoring and flow analysis: is to do a good job of SEO effect monitoring, timely detection of the problem;

6. Policy modification: Based on monitoring data, if necessary, repeat the whole process starting from the keyword research;

To ensure that SEO optimization process can be implemented smoothly, the first to do a good job of the site selected. When doing the website, stationmaster often ignores a very important step, is the website goal. The existence of each site has its reasons, but many webmasters do not have their own site goals, this is very scary. The goal of the site must be real, operable, and used to guide website construction and website operation.

The Web site goal here is to be very accurate and operable. However, most of the time inexperienced people may not be able to correctly set the site goals. The most realistic is to set their own web site is too broad, can not know the practical work. For example, the website goal is to make money blindly, or to promote products. These seem to be right, but they don't know that the site is moving toward broader goals.

For web marketers, the goal is to let users browse what on the site?

For the electric Business website, its website goal is lets the user product put into the shopping cart, finally realizes the purchase goal. When a user first visits an unfamiliar site, there is little immediate psychological purchase. Even if some users leave the page will not come back to browse, these are very realistic. Then we're in the most likely to allow browsing users to register for electronic magazines, collect as many potential customers as possible emails, and so on, rather than persuading the first-time users to buy products.

Websites that sell products as software are not as likely to be purchased directly as visitors, but to attract viewers to download free software. Through the software's ease of use and powerful features, users need to pay to continue to use the software after the effective period, or to limit the free version of the feature.

Some Web site is the continuation of the offline marketing model, and did not directly generate sales, but want users to obtain samples and use samples, and then through the line of subsequent contacts, such as the eventual production of sales.

Some websites mainly rely on light advertising profit, the site is obviously the goal of the site with different goals. The site is based on PPC ads, which means Pay-per-click advertising. Then its website goal is lets the visitor as many clicks the link. In the design of the site to consider this, to attract users to click on ads, and even sometimes allow users to have no choice but to click on ads to leave the site.

If the site is based on CPM, that is to say, pay-per-view advertising, the strategy is just the opposite. You need to allow visitors to stay on the site as long as possible, the more open pages the better, it is best not to leave the site.

When we talk about the development of website objectives, we must also have the corresponding principles: 1. Reality, that is to say, the user completes as much as possible; 2. Measurable, network marketing compared to the traditional impact of one of the most important advantages is the marketing effect can be accurately measured and analyzed; 3. Mobility, Web site objectives should be specific user behavior, That is the user to do the opinion of the specific things; 4. Clear single, the site can not be too many goals, to achieve a single, prominent site focus on the line.

Of course, the site's goal is to determine the impact of SEO strategy. The correct setting and measurement of site objectives directly affect the detection of SEO effects and the modification of policies. Here, pony remind you webmaster, website building first to do a good job site construction plan, to determine the target keywords, set the site goal is a priority!

How to make sure the goal of the website details: http://www.ecpte.com/diannaoFAQ/20121205/mubiao.html