SEO, you must know the 404 page

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404 page face SEO work has very important significance, some webmaster may have done this: the original does not exist to force the page back to normal page, so that its data and the framework of the normal display, but this behavior is really a shame, the search engine is very unfriendly, at the same time you deepen the site's duplication, Resulting in very poor user experience. So this time will use 404 pages, we first to understand the 404 page.

What is 404 page:

Generally speaking, is when you open a website inside page, this page does not exist or have a problem, the current page of the jump called 404 pages.

404 function of the page:

The main purpose of its role is to improve user viscosity! Webmaster do not want to let users see the error page, directly on the top right corner x, but through the 404 page will users to other pages, so as to increase the user experience, relative search engine is also good, not when the spider crawling, When you hit the wrong page, you don't go on.

So let's take a look again, what causes 404 pages to appear? Here, the author simply summed up three points:

1, unable to access the Web site on the requested port.

2. The Web service extension lockout policy blocks this request.

3. The MIME mapping policy prevents this request.

The solution is of course also two directions, one is to the webmaster, one is to the user. For the webmaster, it is necessary to restore the missing Web page files or to establish the correct location. For users, it is often necessary to check the URL entered.

404 Page Design:

We can see on the Internet, some of the 404 page design is particularly creative, this is very good, then as a seoer should be how to design our 404 pages, in fact, as long as the grasp of a few points, in the rich innovation on everything OK.

1. You do 404 pages to meet the theme of your site, or style, style, etc., do not let users think he is no longer on your site.

2. When the user enters to 404 page, must let the user be able to see this page error first or the first time or other circumstance.

3. In order to improve the user's viscosity, you can add some navigation, links and so on on the 404 page, the drainage operation attracts the user to continue browsing in your website.

I think no matter what design, first put these three points included, and then use the creative pictures and content, rich, even if a better 404 pages.

404 page is the site structure optimization is easy to omit, but there is a very important work, for the user experience, we also deserve serious to do.

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