Seoer Experience Summary: Long Tail keyword Expansion method collection

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Today in the training study, mainly learned 2 big knowledge points: ① What is long tail keyword. ② Long Tail keyword expansion method. In understanding the long tail keyword expansion method, first of all, the concept of long tail keyword to do a detailed understanding.

Long tail keyword meaning:

Non-website main keyword, but also can bring search traffic to the site keyword, called long tail keyword. Long tail keywords are often composed of 2~3 words, phrases or phrases. One of the long tail keywords in the "long tail" mainly refers to thin, long.

The basic attributes of Long tail keywords:

① Wide Range

② Extensibility

③ targeted

Characteristics of Long Tail keywords:

① Search Volume: Fewer search engines

② Competition degree is small: the general optimization Word expands the long tail word, the competition is small, the customer does not use the long tail word to do the optimization

③ Target precision: for different consumer groups to develop different long tail keywords

④ Conversion Rate: Users can be in search engines through your extended long tail keyword active contact you

⑤ consists of several words: There are usually 2-3 words or phrases

⑥ search frequency is not stable: and season and festival-related, generally enter a season or near a festival, users search related words more, if the fiery past, the search volume will be reduced

⑦ Word volume Infinity: Long tail keyword found through each tool

⑧ Large web site is relatively dominant: updated frequency is high, the site in each of the news will use long tail keyword, the effect is more obvious, and the user search word space is also relatively large

extension method of Long tail keywords:

1. Different titles of the same product:

For example: Double shoulder Bag

Travel double shoulder Bag (more donkey friends), sports shoulder bag (sports enthusiasts), computer shoulder bag (more IT industry)

② Gadin or suffix keywords:

For example: Want to buy a Samsung mobile phone, stand on the user's point of view how do you search for relevant information?

I believe that people will not go directly to search mobile phones or Samsung mobile phones. will be based on their own needs to search: Samsung touchscreen mobile phones, Samsung straight mobile phone, which one of the Samsung mobile phone is good or a Samsung mobile phone cost-effective and so on

③ related to business scope of the key words:

There are many types of enterprises, such as companies, retailers, manufacturers or agents.

For example: Shanghai Filter Company, Shanghai filter retailer ...

④ Regional Keywords:

For example: Shanghai car rental company, Beijing Car rental company ...

⑤ multiple permutations combination keywords:

Some of the more long keywords can be multiple permutations and combinations. Generally we go to Taobao to buy things, in search of their own products to buy, there will be some relevant search terms.

For example: a dress for a large summer

Coat male Korean version of autumn and winter

⑥ interrogative Keywords:

Many users search for information using interrogative sentences.

For example: Where to sell filters? What is the price of filters?......

⑦ Brand Keywords:

is the common brand + keywords

For example: Anta sneakers

Noble Bird Shoes

Big Clean Filter ...

The above is summed up the long tail keyword expansion method, a total of 7 kinds, in fact, there are many, such as: Career extension morphology, user thinking habits, gender extension of the morphology ... So how do these long tail keywords come from? The following is to tell us a few ways to dig keywords!

Keyword Mining methods:

① Analysis Tools

② competitor

③ Field Survey

④ Brainstorming

⑤ Statistical data

And so on.

1. Analytical tools:

Google Keyword analysis tool:

Https://adwords.google.cn/select/KeywordToolExternal

Webmaster Mining Tools:

Http://tool.chinaz.com/baidu/words.aspx

Baidu Index:

http://index.baidu.com/

Love Station:

http://www.aizhan.com/

2. Search Engine dropdown box:

Attention! The diagram is the "filter" as the main keyword, the following shows a series of keywords belong to the main keyword long tail keyword.

3. Search Engine Related search:

Attention! The marked part of the figure, is the search out of the main keyword Long tail keyword, generally everyone in search of a knowledge, search engine lower will appear a lot of related search.

In fact, there are many methods, as a soft editor novice, these methods are their usual work to learn several points, I hope to optimize the SEO friends help, and finally remind everyone: expand the long tail keyword must pay attention to the user experience degree.

This article by http://www.haiguanlvshi.com website original publish, reprint article please indicate the source, thank cooperation.