Seoer from competitors

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In this big data age, the internet is like a big Apple everyone wants to bite, competition so big competition platform, Strawberry square dance author seo empty city think since want to also bite an apple, that must first learn to analyze the competitor's search engine optimization ideas.

Website optimization is a gradual improvement process, is a little bit of accumulation to improve their website, but you have to know that the analysis of a competitor is also very important, through the competitor's website can find their own shortcomings and prevent the mistakes made by him, in this case, how should we analyze the competitor's website? Where do we start? How to analyze? The following is the strawberry Square Dance of the author to tell you about:

First, a new station from the competitor's website and domain to do a holistic analysis:

1, we first from the competitor's domain name as a comparison reference, domain name is very important, such as the age of the competitor's domain name and want to register to do a sharp contrast which will pay more attention to the user experience, the user experience here is definitely the domain name of the simple easy to remember characteristics, That is to choose other people's shortcomings as the site's preferred method.

2, and then to the structure of the competitor site and layout, which is equally important, compared with his beautiful, but also to see where their competitors do not feel fully perfect, their own to remember this and give priority to add to their own website up,

3, the next is how the competition is how to layout keywords and long tail keywords, analysis of the competitor's website long tail keyword combined with their own site, so that they can be modified by the keywords of others ' website to become their own optimization of the long tail keyword.

4, the analysis of the competitor is how to optimize the internal chain and outside the chain of construction, within the chain optimization is to see whether the competition is all original article if not then your article is more original than the competition, if the competitor is basically original article then this time will be better than the quality, and then to the chain construction, The domain name of the competitor will be pasted to Baidu search can find out which platform the competitor is to leave the link, then we will innovate from imitation.

5, the use of webmaster tools to look at the competitor's website, Baidu Snapshot Update, the number of each day, included are related to what types of content, in the use of Webmaster tools to check the flow of the tool to see the flow of the competitor from which keyword.

Second, as a new station want to do in the short term better than the competitor that is not possible, then we have to analyze the operating model of competitors and promotional objects.

1, the analysis of the competitor's operation depends on which aspect to do, the competitor website contains the advertisement business, mainly is in order to look at competitor's website advertisement is what content, also has the competitor all is cooperates with those cooperation.

2, analysis competitor's website reverse link, it collects every day what content, from here we can guess to the competitor is from which method to run own website.

3, whether the competitor has done internet advertising, mainly in which platform to do what network advertising, whether there is a dedicated network advertising, advertising department, we can from the competitors to improve their own network of advertising means has been publicity methods, so that our operating mode is the upgrade version of the competitor.

4, in Baidu Focus on the user experience, analysis of competitors in this area, the user experience only worse no better, from which we have to learn is always a competitor of the upgrade version, from the user's mouth can know the overall image of competitors is how, From the total we can also see where competitors are more focused on which aspects as a strong operation.

5, each of the site's operating mode is different, but the promotion model we have to find out, the main analysis of the competitor's website to promote the model, object, content, methods and competitors are regularly to promote the content of the maintenance.

Summary：

On the internet, which is so competitive, we must always do better than our competitors do, we define it as an upgraded version of a competitor, and although it's a very tiring way to survive, there's a saying, "Kill God, I'm God," but don't compete with other unspoken rules. To steal a chicken is not to eclipse the rice. "Everything is in accordance with the natural rules and competitors a showdown."

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