Seven Hong Kong artists encounter advertising contract dispute party Citic was forced to litigate

This version of the cartographic Sing evening reporter Korean Base report artist endorsement, in addition to bear the risk of product quality, but also a lot of crisis.　　Reporters recently learned that there are a number of artists and manufacturers of the advertising contract dispute is staged, and Hong Kong artists have become a "high-risk zone." 10 Hong Kong Artists 7 lawsuits long-distance rights-protecting costs Hong Kong artists Citic and Zhejiang Ruian Group Co., Ltd. the second trial will soon be in Zhejiang Province, the People's Court, the two sides in January 2002 signed a four-year advertising contract, Citic as the company's shoes brand image spokesperson. According to the contract, Dorcant must stop broadcasting the advertisement with CITIC as its image after the contract expires, and other publicity related to Citic's portrait should also be stopped.　　However, after the expiration of the contract, Citic accidentally found his head in the Dorcant of the company's website appeared, he filed a lawsuit against the court, claiming 1.2 million yuan. In recent years, the artist and the manufacturer contract dispute unceasingly, the quantity also more and more. Reporter learned that Cecilia Cheung, Gigi, Chen and other well-known artists are also in the recent contract dispute lawsuit, and Hong Kong artists occupy the vast majority. Liretong Although in recent years the film and television works are not many, but its personal image still won some advertising manufacturers like, but she did not dream that, many years ago for a disinfectant to shoot the TV ads in a few years will be turned into a new eye film advertising, manufacturers and even the process of re-production is omitted, directly with the old ads again clip　　"stealthily". Why do Hong Kong artists become the hardest hit? A senior manager in Hong Kong told reporters that because Hong Kong artists are not in the mainland, they cannot monitor the behaviour of the manufacturers as much as mainland artists do, and many Hong Kong artists feel that the long distance lawsuit is too expensive, so they give up the opportunity to defend their rights and promote the abuse of the artist's portrait.　　According to the manager, 7 out of 10 Hong Kong artists have encountered contractual disputes in the mainland. Cecilia Cheung is still the first person to claim the rights of a lawsuit, the principal agent of Citic lawsuit, Shanghai Zhongtian law firm Zhu Xiaojian lawyer to reporters analysis of Hong Kong artists in the mainland encounter the plight of the endorsement. "Such as Citic, is the manufacturer exceeds the time stipulated in the contract is still in use, such as Cecilia Cheung for a brand of slimming body bath show endorsement, but found that their image is also used in the shampoo." More exaggerated, such as Gigi, in the absence of any contractual relationship under the premise of the manufacturers directly using the right of the portrait. "The behavior of the manufacturer of tort is diverse, plus these contract problems of the brand mostly in the two or three-line city promotion, so the investigation of evidence is very difficult," sometimes if not fans tell me, I do not know my image is still used there. Citic told reporters so. So basically Hong Kong artists can endure and endure, "as long as they are not too bad, they will not come to the mainland to litigate." And another important reason for most artists to give up seeking legal means is the amount of compensation. DeadlineTo date, the artist endorsement contract dispute the highest amount of compensation is occurred in the last century, Cecilia Cheung sued Softto, finally Softto sentenced to 1 million of the violation of the use of the portrait of compensation, and Zhu Xiaojian lawyer said, this is only a case, most of the situation is that the amount of compensation is not enough to suit the cost of litigation You look for the artist endorsement to spend millions of, but the violation of compensation only hundreds of thousands of, and even some only lost 50,000, it is not in the maintenance of the rights of the infringer? "Legal means and good mentality are very important to the business to" counter guarantee "for a long time, the public in the face of the issue of artists, often on the side of the artist is relatively harsh. Especially in recent years, some star endorsement of the product quality has serious problems, but also increased the pressure of artists endorsement. Senior managers in Hong Hong said that in fact, many times artists are also vulnerable groups, the interests of artists are also vulnerable to infringement, "artists and consumers need to protect the rights and interests, the key is to see how to enact a sound law to restrain the behavior of the norms." Zhu Xiaojian lawyers say artists need to be more careful, eyes, and choose the right products to collaborate on the endorsement. "Brokers to check for artists, as far as possible to choose the famous trademarks, in addition to manufacturers to provide certification documents government departments." In addition, Zhu Xiaojian also suggested that artists in the contract to add a "counter guarantee" clause, that is, if the manufacturer's product quality problems need to bear the responsibility of artists, artists have the right to prosecute the manufacturer, in order to protect the rights and interests of artists. In this regard, there is an analysis of the industry, in addition to legal means, not mercenary, not greed, is also an entertainer to protect the rights and interests of the psychological line of defense, this is more important.