Seven major business models of mobile medicine in America

Introduction: Mobile medical entrepreneurs and investors are most concerned about the business model. In foreign countries (the United States), some mobile medical products have a profit model, mainly to hospitals, doctors, pharmaceutical companies, insurance companies and consumers to charge. This paper explores the seven business models of American mobile medical company.

What the entrepreneurs and investors of mobile medicine care most about is the business model. Although the health care industry is a big market, business models are not obvious because of the complexity of the system. In foreign countries (the United States), some mobile medical products have a profit model, mainly to hospitals, doctors, pharmaceutical companies, insurance companies and consumers to charge. Its business model is mainly divided into the following:

1. Providing information services to hospitals (or physicians)

Epocrates: The world's first listed mobile health company. For doctors to provide clinical information on mobile phone reference, 2012 revenue of about 1. 200 million dollars, of which 75% are from pharmaceutical companies, mainly for the accurate advertising and survey services provided.

Vocera: Provides mobile communication solutions for hospitals and charges to hospitals, and its core product is a mobile device that allows doctors and nurses to wear their necks or not on their chests, and can send, receive, call and set reminders anywhere, replacing the BP machine used in hospitals. In the United States, patient information security requirements are very high, there is a special Hippa act to regulate the use and transmission of information. General mobile devices are not allowed to transmit patient-related information (e.g. doctors cannot use personal emails to send patient information). Vocera Equipment meets HIPPA requirements and is ideal for team use. Vocera has more than 300 hospital clients in the United States, earning close to 100 million dollars a yearly income. The company also listed in 2012, the market value of more than 600 million U.S. dollars.

Clinicast: Use health data to maximize results, minimize costs, and help physicians provide the best possible treatment at the most reasonable price. This system includes risk assessment, process simplification, effect monitoring, and information exchange to detect the effects of each treatment step. The idea of the team is to make information transparent and to maximize therapeutic efficiency.

2. Provide telemedicine services to clients

ZEO: A company that provides mobile sleep monitoring and personalized sleep coaching. Its product Zeo is a wrist strap and head sticker that can be connected by Bluetooth to a cell phone or a bedside device, recording night sleep cycles, and giving a quality score. Users can have a quantitative understanding of their sleep by monitoring score changes or comparing them to the average age group. In addition, for people who sleep poorly, Zeo also provides personalized sleep guidance, through some tests to find possible problems. Zeo's products are available in many department stores in the United States, with a set of 149 dollars. Subsequent income also includes personalized referral products and drug commissions.

VOXIVA: Information consulting firm providing SMS services. The user enters the telephone number and the body related situation, will personalize the recommendation health information. Voxiva Company has been listed.

Triage: The patient's handheld self-diagnosis tool. Founded by two emergency doctors, they found that many should not see the emergency patients run to see the emergency, the lack of a triage link, so they made this appeal into the app, to solve the user's tummy pain, self-help diagnosis to the problem of the Department, and then recommend a nearby hospital.

Wello: For individuals to provide personalized, affordable fitness guidance services. Wello provides real-time fitness coaching through video connectivity to fitness coaches and users. 89% of Americans want to be more fit,wello to solve the problem of fitness can only go to the gym, break through the time, space restrictions, so that users can exercise anytime, anywhere. In addition, Wello also released a community, so that users can organize a group fitness.

LabDoor: The founders say consumers have a right to know what their ingredients are, so they test the chemistry of each product in the lab and feed the data back to consumers. "The test results are staggering: more than 70% of the product is not the same as they are labeled, and 90% of the product is contaminated." In this way, we hope to change the state of what the manufacturer says, and really build up consumer confidence. "Next they will expand the scope of the test, such as cosmetics, organic products."

Zipongo: Specify a healthy eating plan for the user. "Diet, food is medicine, we prescribe ' dietary prescriptions ' as doctors prescribe." "After a small monthly fee, Zipongo provides food, dietary advice and tips on buying healthy food, even recipes." Zipongo and many food supply chains have cooperated, which is the source of its monetization.

3. Customer Relationship Services

ZOCDOC: According to geographical location, insurance status and doctor professional for patients recommended doctor, and can be directly completed on the platform booking. The company, founded in 2007, has a total of nearly 100 million dollars in financing. ZocDoc take the business model of charging patients free of charge. Patients can easily choose and make appointments to doctors, and doctors may get more patients, especially insurance-covered patients, meaning more income. Doctors pay 250 dollars a month to use the ZocDoc platform. According to the number of doctors published by ZocDoc, their annual income should be more than million dollars. In the future, ZocDoc also has more charging mode, which is to charge medical insurance companies. Insurance companies want patients to see "cost-effective" doctors, and zocdoc recommendations may affect patients ' choices and reduce costs for insurers.

Castlight Tiyatien: San Francisco Mobile Medical Services, the main provider of personalized health care trading platform to help relevant people better understand the price of medical services and the quality of some suppliers.

4. Information Clinic operator

One Jude Group: operating a number of clinics, patients can make appointments from the internet and obtain prescription drugs, even the electronic version of the results of the examination, and through the Internet to view personal health conclusions. Doctors can access electronic medical records through the Internet.

5. Chronic Disease Management

WellDoc: is a focus on chronic disease management of mobile technology companies, its main product is mobile + cloud of diabetes management platform. Patients can easily record and store blood glucose data using their mobile phones. Cloud algorithms can provide personalized feedback to patients based on blood sugar data, reminding doctors and nurses in time. The system has been approved by FDA medical devices and has proved its clinical efficacy and economic value in clinical studies, and has been reimbursed by two health insurance companies for the insured diabetic patients. WellDoc even worked with drug companies to sell the service to doctors by using medicine.

Telcare:telcare's web blood glucose meter can be connected to the Telcare website, call center and hospital Electronic medical record system via cellular network. The company also provides a dedicated portal site to help users track their illness trends. With the addition of social networking features, Telcare's portal can also be used by people with diabetes, family, or guardian to communicate through the site. With the patient's permission, multiple family members or guardians can see the results of the web blood glucose meter on both the computer and the smartphone. The system can also send a text message or an email alert to a predetermined rule, when the result reaches a specific threshold or does not meet the intended target.

Around the web blood glucose meter and patient care, Telcare has established a set of socially-regulated rules that address the challenges that adults face in caring for older patients with diabetes or adult children. The results of a 12-month Telcare prototype test for randomly selected 24 type I diabetes and 24 control children were released in the February 2012 issue of Diabetes care, and patients using the device achieved better glycemic control. Telcare has also made good progress in marketing, covering more than 500,000 patients with reimbursement mechanisms that work with several Blue Cross schemes and several medical management plans.

AgaMatrix: The company is committed to creating, developing, producing and selling a range of blood glucose meters, biosensors (test strips) and diabetes control software. AgaMatrix's products are designed to personalize each test by leveraging the company's proprietary Wavesense technology to provide world-class precision. This technique uses a new detection method called Dynamic electrochemistry, which detects and corrects a large number of errors caused by differences in blood samples and environmental conditions. AgaMatrix's existing offerings include Wavesense KeyNote (tm), Presto (tm), Wavesense Jazz (tm) BGMs and Wavesense Diabetes Manager (tm) IPhone (R) app. AgaMatrix's Wavesense series of detectors and test strips have been insured by insurance companies and can be purchased by mail order and at retail outlets.

Cadionet: Real-time monitoring of ECG remote monitoring company, is the mainstream model of health. Users will chip products affixed to the body parts, the chip will be the ECG data transmission to the mobile phone terminal, the collection of information to the 24-hour monitoring center, and health data for comparison, if there is an anomaly under the line of doctors to provide services.

Wellframe: Combined with mobile technology and artificial intelligence, to get through the "hospital-family" service space. The first product for heart patients, using this tracking health management system to reduce their repeated follow-up procedures and fees. Patients can treat the product as a "health housekeeper" for day-to-day rehabilitation and management of health care activities.

Openplacement: The main provision of the elderly after the discharge of daily home care needs. According to CEO Dominic, about 6 million of the elderly in the United States two large physical examination between the interval of one year, the middle of the process is very inefficient and messy-patients often received some information incomplete follow-up notice, or a referral equipment over the schedule. Based on the data provided by Openplacement, doctors can provide health services that are actually available to patients based on their beds, geographic location, budget and patient notes.

6. Wearable equipment Manufacturer

Wearable equipment is a portable device that is worn directly on the body or integrated into the user's clothing or accessories. Wearable equipment is not only a hardware device, but also through software support and data interaction, cloud interaction to achieve a powerful function, wearable equipment will be our life, the perception of a great change. Apple was secretly developing a smart watch, and soon after, Google showed smart glasses with a camera that people can watch and chat with at any time after taking the glasses. In addition, the U.S. sports peripherals manufacturer Jawbone has launched the Jawbone Up smart hand ring, worn on the wrist, can monitor their daily activities, sleep and eating habits and other data. The smart device can be plugged into Android or Apple's iphone to display these monitoring data and give a long period of statistical and analytical results. This shows that wearable smart devices have a new upsurge. Not only Apple, Google, Baidu and other IT giants are keen on this, but also Intel, TI, the United States and other semiconductor manufacturers are targeting wearable equipment research and development and innovation.

7. Large Data Services

Athenahealth: is a leading provider of health care technology in the world. It provides computer-based medical records based on cloud services, business management, patient communication, and coordinated care in four services, and provides mobile healthcare applications. The rapid development of this year, the increase in the geometry of medical information data, the entire medical industry has brought great pressure. But the magnificent appearance of the big data technology, let the medical informationization enter the critical opportunity of the leap type development.

The stone of his mountain can attack Jade, we are concerned about the latest hot topics of overseas capital market, we can broaden our investment horizon and look for future investment opportunities in China. Current, most of the domestic mobile medical enterprises are still in the initial stage of user accumulation, such as the current market of the relatively hot consumption-type medical concept equipment, most of which focus on some simple data monitoring and recording, such as blood pressure and blood glucose monitoring, female physiological cycle monitoring and women of childbearing age and children's body temperature test For the lack of in-depth data mining, customer interaction is relatively poor, many mobile medical enterprises have not yet formed a more mature profit model. More importantly, the majority of mobile medical enterprises currently in the market have not solved a core problem: whether it is the management of chronic diseases or the provision of telemedicine to customers, the end of all data should be a doctor, but at present, because our public hospital doctors have not been fundamentally liberated, Doctors, especially those in the tri-Armour Hospital, find it difficult to provide detailed and sufficient professional advice to customers through these mobile medical devices and apps.

Although mobile medicine is booming, investors hot, but the real solution to the domestic medical supply and demand of the few contradictions, not to mention the medical industry and other industries, policy sensitivity is higher, entrepreneurs difficult to market through the way to gain competitive advantage, therefore, in the investment in mobile health and health industry in the process of the risk of bubble.

About the Mobile Health Investment Alliance

Mobile Health Investment Alliance activities by the entrepreneurial software, with the venture investment, Biological Valley Joint founder, is committed to building digital health industry the most professional and timely information platform, entrepreneurs exchange and sharing platform, and multi-level, diversified, efficient investment and financing platform.

Source: Health

(Responsible editor: Mengyishan)