Seven misunderstandings in the construction of real estate website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the global popularity of the internet and the rapid explosion of the number of netizens, the network platform has become an indispensable part of people's lives, and has even evolved into a core driving force. The advent of the Internet era, but also completely subvert the traditional marketing system. Marketing began to become the line under the double drive! The real estate industry is the same.

Along with this, the real estate website construction almost becomes every real estate enterprise network Marketing. However, many real estate network platform construction service providers, due to the lack of awareness of the meaning of website construction marketing, or to the real estate marketing characteristics of little knowledge, or the lack of a pan-global awareness of Internet marketing, resulting in the construction of real estate site many misunderstandings. And these misunderstandings to a large extent led to the real estate business Network marketing fundamental failure, and the expected marketing goals gradually away.

Combined with our real estate Network marketing for many years of research and summary, summed up the following real estate site construction of several common mistakes:

Myth One: Stack-adhere to content all-inclusive, think that the more content, the more information passed.

The real estate project is different from a water cup, a box of ice cream, its high value and complexity, decided that it contains too much content. Many enterprises in the process of doing real estate site, always want to say anything, say, think more, the more project information transmission, consumers can learn more about the project. Fact。 Consumers face countless real estate project information every day, and the degree to which a person accepts information is limited. They can't have the patience to read the long speeches of each project. In the visual fatigue of information, they are more likely to remember those "personality" projects. This kind of "individuality" is the strong expression of the core competition characteristics of the project. In other words, we cannot eyebrows, but to delve into the project "core characteristics" analysis, in the most attractive way to highlight the core features in the first visible way.

Myth Two: blind--simply to build a Web site, the goal is not clear.

Although the network platform construction has already become the key first step of each big real estate network marketing, but the different real estate enterprise, because its marketing stage is different, its website construction goal also various. Some projects may just be in the planning and construction stage, his site may be more to convey concepts, highlighting the image of the main, and some projects in the hot stage, the goal is to deliver the project's content, promote sales, and some projects in the tail stage, Its website construction on the one hand not only through the very impact of the tail-disk information to promote sales, on the other hand will need to build a good community atmosphere to get the customer recognition of the project life, and finally achieve the successful sale. Different goals, the content and form of its website construction will be very divergent. Many enterprises in the process of doing the site, often performance goals are not clear, simply to build a website to build the site. It's not surprising that this site has a far different effect from the expected target.

Misunderstanding three: machinery-the simple combination of conventional content as well as the mechanical reproduction of planar data, there is no creative thinking.

Before starting to do the website, our website construction company may receive a lot of information, from the production of exquisite building books, a wide range of brochures, to various planning instructions, building instructions, landscape descriptions, technical notes, and so on. This information is our site before the necessities, but also the entire site's core content and creative thinking of the source. But many companies in the construction of the site is too dependent on this information, whether in the site structure or text content, are simply sorting out the data, and then the "copy" to the site. Can imagine, with this mechanical "copy" means made by the site, mostly a mold carved out, it seems to see all the same. This is no wonder that the client in the Web site dangling two left. In essence, the network platform compared with the plane media, its unique interaction, participation and diversity of performance, gave us more creative space. The same content, we can use a variety of completely different from the print media, more creative, more attractive form to convey, as long as we are willing to think.

Misunderstanding four: Cut the meaning of the chapter-think the site is finished, network marketing is done.

What is the network platform construction? Equivalent to Network marketing? People with a little bit of internet marketing awareness know the big difference. But why there are so many companies in the behavior of the site is finished, network marketing is done? analysis, the basic reason is the network marketing lack of pan-overall marketing strategy planning. Network Marketing fuzzy as a single link of the network marketing function to build, but can not achieve a unified step-by-step, phased implementation. In essence, the real network marketing, including a lot of content, network platform construction is only one of the most basic link. For example, network post maintenance, network operation management, Network marketing promotion, network effect monitoring, Network marketing strategy adjustment and so on, all belong to the Network Marketing system category. If the site is done, there is no good maintenance management, it may just be a meaningless drive shell, if the site is done, no one to see, the real waste of effort. Therefore, how to guarantee the maximization of the value of a website, we need to make a scientific plan for the whole network marketing in the prophase.

Myth Five: Coercion-information to "push" the way to pass, lack of interaction.

Compared with the traditional media, the Internet is one of the most important advantages of network interaction. On the Internet, people have the right to choose their own information, they can choose their own topics of interest and information, and through the network interaction, express their views, comment, participate in the network interaction, so as to achieve the interactive information transmission. But some companies have not been able to make good use of the interactivity of the network, in the construction of real estate website, like the traditional media, since the words, the need to convey the message, whether you like each other, a total of the brain "push" out, thus greatly reducing the site's interactivity and viscosity, but also the transfer of information effect greatly discounted.

Myth Six: Weightlessness-to play the "concept" too thoroughly, information transmission is not direct.

Perhaps we have seen such a real estate site: Cool and dazzle, the seemingly profound but unclear concept, but how can not find the information they want. This is what many websites have done with the concept of overdoing it. Our customers enter a real estate site, more is want to know about the project information, if the message is too vague, perhaps no one has the patience to go to the layers of the search. According to statistics, in the network, a skilled network users in the site page within 25 seconds to find the information needed, immediately left; a network of unskilled users in the Web site page within 30 seconds can not find the information needed, will immediately leave the site. The convenience of the network makes Internet users come fast. Therefore, we in the real estate website construction process, cannot top-heavy, the information transmission intuition is vital.

Myth Seven: subjective--ignore the user experience.

Sometimes open a real estate site, long loading, tumultuous content, the patience of the challenge to the limit; or because the size of the site is different, a better site is not in tune with the resolution, become less pleasing to the eye, thus affecting the entire site impression. These are all part of the details. This is mainly due to site construction of the subjective point of view, no people-oriented, ignoring the user experience. We are in the website construction, should always stand in the customer angle comprehensive consideration, from the website optimization and the detail, make the entire website become more pro user.

From the above misunderstandings can be seen, we in the construction of real estate site, should be guided by marketing objectives, to meet customer demand for the purpose of giving full play to the network characteristics, from the overall strategy, creative performance, information transmission point of view, to protect the human nature of the site, and ultimately maximize the value of the