Seven small and medium-sized enterprises to use the socialization of marketing methods

Today's society, with the rapid development of the network, social media in People's daily life occupies a very important position, and many businesses have begun to integrate product services and social media, through micro-blog, micro-mail, Facebook, Twitter to carry out marketing. We can't ignore the influence of social media on business, social media has become an important part of enterprise marketing strategy.

Not only in foreign countries, social media in China has been more and more attention by the company. Social media plays a more and more important role in the marketing process. 81% of North American small Companies abroad use social media to promote their company's development. And in China, companies to open micro-BO Micro-letter is also everywhere. But few people know exactly how to use it, and this article leads you to learn 7 ways to use social media.

1. Know Your potential customers

In the social media marketing is not only to promote their own company products so simple. Start with potential customers and try various ways to understand all their relevant information, including what they are thinking, how they think, what their hobbies are, how they live their lives, where they are living, and so on. The more you know about potential customers, the easier it is to market their characteristics. For example, the 51 search network (www.51sole.com) is a business-to-business Web site, the company's micro-letter is not only the company's service information, as well as the potential users concerned about the various industries of information, anecdotes and so on. This kind of information dissemination method quickly accumulated a large number of fans. Shows that potential users of business-to-business websites like this kind of information.

2. Using a variety of social media

When we try to run social media tools, it's time for us to make a selection. The characteristics of each social media determine the different characteristics of the audience.

In the early days of operation the best way is the stupidest way. We operate through websites like micro-blogging, watercress, and everyone. Then according to the number of fans after a period of operation, interaction. Customer conversion rates To select several social media that can focus on operations. For example, search the net mainly through micro-letter and micro-Bo to do social marketing, and like watercress for everyone relatively small fresh and students, so it is not able to play a good business-to-business platform marketing effect.

3, the use of social media operations and management tools

The above mentioned need to use a variety of social media to find the most suitable platform, but the workload will be very large. At this point, the best solution is to use social media operations management tools. The domestic social media operation and management tools have hung Ming social media management platform, micro-enterprise micro-BO Marketing management platform, micro-blog management experts, and other interesting.

You can first try using some free social media operations management tools that provide some of the most basic applications. If you feel a good experience with a tool, you can upgrade the tool and put in some cost to get more usage modules.

4, the delivery of visual content

Content largely determines the number and quality of your fans, and one of the most effective content strategies is the inclusion of visual content. Studies have shown that images are more likely to attract attention and have more effective comments than simple text descriptions. The same applies to video and information graphs.

The present is an age of reading, and large paragraphs are only suitable for those who have specific needs. But even then, if you can combine pictures and texts, you'll get an explosive focus. For example, an article on maternity production, if the entire text only, and the image of the expression of the time, most people will be willing and like to look at the picture. It's also a reminder that operators should be more selective about the images they need to translate quickly into potential users to reduce the chance of reading text in large sections. Unless, of course, your text is very appealing and cannot be represented in a diagram.

5, and your fans live in harmony

When you choose the channels and content, you should be concerned about the impact of your words and deeds on the fans. That means the growth of the fans and the activity of the fans. Now more popular and practical is the personification of the operation of the way. For example, Sinopec's official microblog operator calls itself "the little Stone", and KFC's official microblog, nicknamed "Little Ken", uses such nicknames to make the interaction between fans and operators interesting.

6. Investing in social media strategy

As your social network begins to build and run, you must devote yourself to your social media strategy. Keep enough mirrors in front of the public to avoid being forgotten. Investing in a social media strategy also means ensuring that every part of your business understands social media strategies and struggles to achieve social media goals.

7. Be patient

Although all the work is in place, it is likely that the results will not be met immediately. And what you need to do is not to dwell on it, the strategy of using social media for social marketing requires a long period of execution and patience to witness its eventual success.

Social marketing has begun to occupy a place in the field of marketing, the use of social media is not only a way to promote the development of small companies, but a necessary path. Learning how to use social media effectively has become the key to market competition, and if you are proficient in the use of social media, you will gain the growth of the customer base and the establishment of a competitive advantage.

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