Several small ways to overcome the short plate of content scarcity

Have a large number of high-quality content, for a site is an indispensable link, its importance is self-evident. But for many do E-commerce site webmaster, content update is a short board, especially in some unpopular industries, can be updated related topics content resources are scarce. So for an E-commerce site, is there any small way to overcome the lack of content of the short board? The following author will share a few of their own small methods.

One: Share the user's letter

For an e-commerce platform, you will inevitably receive the product from the user consultation, help and other email letter. And many of these letters are what the public wants to know about them. We can share these letters in the form of the article to other users, as for the name of the person who wants to open the letter, you can consult the letter first. Appropriate release of some letters from the letter, not only can help other users, but also can pass out our site for the user's attention.

Second: Regular interviews

In every industry there must be a leader in this industry star characters, some of the industry's leading figures can often make our users more trust. Our electrical business site can be regularly with some industry celebrities in an interview, to provide our users with the relevant interview content. The things you need to do are simple, keep a record of what users are concerned about, and then talk to celebrities in these professions and show them to your users in the form of text or audio video.

Third: Let your users create content for you actively

For an electric business platform, the most simple and labor-saving creative content model is to let our users create their own content. So how do we get our users to create content for us? I also share some of my own methods for this problem.

1: Establish an interactive platform. Interactive platform interaction is high, users prefer to create their own content on the interactive platform. We can open up a forum or community on our electric business platform to let users create content for you. Of course, as operators, the key thing you need to do is to engage and guide their communication.

2: Encourage users to publish articles. Post your own product usage experience. For the electric business platform, you need to encourage more users to publish the use of your product experience. In addition to enriching the content of the site, users share the use of their own experience or product evaluation, it is often easier to narrow the distance with other users, other users more easily trust these articles. After all, the use of their own products to evaluate the article is difficult to avoid "Wang Po sell melon, puff" suspicion.

3: Use good user evaluation. Comments on your site users are generally your target users. They are concerned about issues that most users are concerned about. We can use these comments, collect comments, and write about what users care about.

4: Provide and encourage users to write columns. For some of the more topic of the Electronic Business platform, we can provide users with a column page, and encourage users to insist on writing columns. Cosmetics, such as electric business platform, often have a lot of users have their own beauty skin care experience. We can provide a user to publish their own skin care experience of the personal page, let users share their experience in the relevant industries.

Quality content for our site is like water for the importance of fish. Fish is not boiling water, also our site can not be separated from the continuous high-quality content. When one day your site loses a steady stream of quality content, your site will become a pool of stagnant water. Hopefully, several of the methods mentioned in this article will help you enrich the content in your site. This article originates from 40 source net http://40t.cn reprint please reserve the source.