Several ways of online operation and promotion

Source: Internet
Author: User
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have been writing some online operations to promote the way, today, this article on the sharing of a line and online promotion of the model, as well as they know several ways, offline, as the name implies, is to use in addition to the network outside the mode of publicity, then the line should be how to maximize the merger and promotion, so as to maximize the benefits?

The first: Local business cooperation (the strength of local businesses)

When the network is becoming more and more popular, the importance of offline will become more and more important, who, with such a window opened between you and me between the diaphragm; who, with a pattern under the line to promote their own website, the first way is to introduce the mode of local business cooperation, In fact, local businesses and a site worthy of promotion can be combined, online traffic and offline customers, such as your website is to promote wedding photography information station, then you can and the local wedding photography business to promote, on the one hand can get advertising fees, on the other hand, in the business place to play their own web site, The wedding dress industry authoritative propaganda, this has become a qualitative, is also worth to advertise the pattern; under this model, you can have the following choices:

1 to expand the site to become an industry portal (focus on the line of the industry, and then to the site for publicity or advertising to buy)

2) cooperative propaganda, one way is partnership, every order through the site to reach the store will receive a commission

3 in the local portal brand publicity, including a variety of Web site domain name, Web site, and so on, slogans, and so on the promotion, can get very good results.

Second: Sponsorship activities promotion (the charm of the sponsor partners)

Sponsorship activities, is also a line, I believe that many organizations will be interested in their members of the activities, then we as a website, we can make good use of such a cooperation, so that sponsorship and publicity, partners, nothing more than refers to your activities we are ready to play an ad, In which your reward part even all is provided by us, generally speaking, will agree to the activity, after all, an extremely good reward and the sponsorship, will have the infinite promotion with the enthusiasm, then regarding the activity this piece, has the following several points to say:

1 The sponsorship choice is equal, for example, now the university community more, an example, roller skating club, you can hold competitions and so on, improve the understanding between a community program, as well as the operation of roller skating, then if your site is about roller skating, then this is undoubtedly a good sponsorship point, take out a little money, the first , second, third, set some modest prizes, can let such activities for your site to bring high traffic and publicity.

2 Sponsorship Choice is appropriate, if you are an E-commerce site, then you can fully use this model, in some exercise people's team to promote sales, how to sell it? In the past, we have tried this, is a temporary e-commerce team in kind, let them carry out sales, Then two groups PK competition, on the one hand sell goods, provided by us, on the one hand, the banner played by us to promote, this appropriate practice, on the one hand, improve the site's propaganda, on the other hand, has been a meaningful exercise.

The third type: ad DM and flyer (play Sweep Street Wonderful)

Ad DM and flyers, remember when you used to be in the street when someone would always pull you want to fill out a questionnaire, and now still will be on the road to meet the restaurant flyers, hope to eat at noon when they can go to their home, this is a kind of publicity, after all, if you can bring back to the company, it is undoubtedly a way of business, and DM, More inclined to add value, what is my value-added here?

1 added value: After the purchase of a physical shop, send a DM brochure, for product introduction, as well as new product understanding, and so on, I believe such information will never go out on the lost, and the paper is not the charm of online e-books can be compared, such publicity will exist for a long time.

2 added Value bis: DM publicity, if done well, can be from 1 to 10, 10 to hundred characteristics, the full victory of the site traffic deficiencies, and more publicity, for example, every time you access money in the bank, there will always be a variety of fund publicity in the next, you can easily view, But if you have these things in a restaurant, do you see them? Suitable time, suitable location, there is suitable person, carry on promotion, is a kind of good

Another flyer, flyers are just to find some people to play small ads and so on, if you are wedding photography industry, then these ads only for young people can, especially the beauty and artistic conception is the focus of this industry, and leaflets, promotional moonlight, then the exposure will be larger, leaflets, is also an integral part of the offline promotion, when your site has a certain reputation, your every action, will let the advertisement flying. such as Taobao leaflets said, by virtue of the code on the flyer, you can get how many dollars of coupons, such activities are believed to be attractive, and then you understand.

Online industries and offline industries can only complement each other to maximize their attractiveness and sales, and publicity, online, let the line follow and you reach the most beautiful place and promotion, using offline, branding promotion roadmap, Qinhuangdao wedding photography http:// Www.xiusheying.com, also want to make good use of all kinds of clues under the line to promote, only in this way, to achieve the purpose of the site success. Work hard.

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