Share the experience of the electric business website in Weibo marketing

Although Weibo in the domestic rise is only nearly two years of things, but with its interactivity, simplicity and timeliness, attracted hundreds of millions of netizens in China have registered. According to statistics, as of the second quarter of 2013, the largest microblogging platform in China Sina and Tencent registered more than 500 million.

With Weibo becoming the hottest, fashionable social application, more and more e-commerce sites are starting to use the microblogging platform for promotion. As an emerging online interaction platform, the advantages of micro-blog is very prominent: wide spread, fast transmission, no geographical time constraints, concise and lively content. Gradually, the electricity merchant website starts to carry on the marketing through the microblogging platform, uses the microblog to spread the website dynamic, the product information to the latent customer, then establishes the good website image, the drive website flow and the order quantity.

Below, small series and you share some of the electrical business site in micro-blog marketing experience, I hope to be able to your microblog marketing help.

1. Content

The Electronic Business website in carries on the microblog marketing, should start from the content aspect. Compared with the forward content, the original microblogging content is easier to attract the attention of fans, therefore, it is recommended that you insist on publishing several original microblogging every day, enhance the readability of content, vivid and interesting, you can use the text + website address + picture form to attract fans attention.

At the same time, in the forwarding of micro-blog, the first should choose to focus on a higher level of hot topics, the current Sina, Tencent Weibo has a hot topic recommended, in the forwarding, to the vivid language note on the reasons for the appropriate comments, not just simple forwarding. In addition, can also reply to other netizens in the hot topic under the comments, and friends to interact, attract netizens to visit your microblog homepage, and even pay attention to you.

2. Quantity

A lot of electric business website Weibo, or a few days update, or every time update dozens of, or even hundreds, not only caused by the lack of readability of the content of the microblogging, but also may cause fans disgust, cancellation of concern. In general, the original micro-blog to maintain around five per day, do not deliberately pursue the quantity, but must ensure that the content is valuable, to attract netizens and fans of concern. In addition, it is best not to excerpt netizens are familiar with the "jokes" or the wisdom of the words, after all, now the information spread very quickly, you published content, it is likely that others have seen a few months ago.

3. Time period

It is recommended that when you publish Weibo, you should try to select the peak time period for the user to brush Weibo, such as the morning of the normal working day, lunch hour and afternoon off hours, so that your microblog will be more likely to get a reply. Some certification microblogging like in the middle of the night to release the "Soul Chicken Soup" or website activity poster, the results of this information has not yet wait for netizens to view, submerged in the morning of the latest microblog.

4. Interactive

In fact, Weibo has been the pursuit of netizens, its charm lies in the "interactive" word. For the official micro-business website, owning a group of not talking fans is tantamount to no fans. So, even if you spend money to buy powder, the promotion of your website does not have much practical significance, because those "zombie powder" will not interact with you, your microblog homepage is still a pool of stagnant water.

Therefore, the Electronic business site in the use of micro-blog marketing, in addition to promotional activities and products, should pay more attention to the interaction with fans, and actively respond to fans of the message, enthusiastic answer fans questions, so that fans feel your sincerity, to win emotional recognition.

5. Award-winning activities

Nowadays, the activity Content + prize + attention/forwarding and @ Friend's activity form has greatly mobilized the majority of microblogging users ' participation enthusiasm. Therefore, a lot of electric business officials micro will be in the new release, promotional offers, holidays and other special time period to hold prizes, by giving prizes to attract more fans attention, enhance the microblogging popularity. Of course, the gift of the best web site in the sale of products, so that both to their own website to do advertising, not to get the prize fans may also buy their own money, thereby driving product sales.

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