Sharing: How to do a good job of page optimization

The two or more versions of the same page are randomly presented to different audiences in the same time period to test the conversion effectiveness of different versions and ultimately provide a basis for selecting a particular version or for better optimization of the page. Experienced seohttp://www.aliyun.com/zixun/aggregation/7400.html "> Optimization personnel can use it to obtain visitors ' behavioral information, thereby improving conversion rate, therefore, SEO workers to be good at using a/ B Test to do a good job of page optimization.

If a webmaster friend wants to find the most appropriate version of the Web page through A/b test, you need to be aware of the following aspects, so that you do not have to work hard to achieve your own testing purposes. Myopia Surgery web site Optimizer analysis is as follows:

First: After determining the content of the test, then choose the appropriate test tools can be more than the

generally speaking, the content of the test is mainly action button wording, size, color and location, site layout and style and so on, Once you've identified all the goals you want to test, then you can save a lot of time by choosing the right test tool, and you can use Google Website Optimizer for free tools, and if you're financially capable and want more powerful tools, you can use visual Website Optimizer, of course, there are other options, such as Vertster,sitespect and so on, to see Webmaster Friends own preferences.

Second: webmaster friends need to know which elements of the Web page you want to test

This is the most critical point, if you do not know which elements of the test, you can not carry out the test, and test the elements of the Web page depends on your goal, for a simple example, if your goal is Increase the number of customers, then the following test elements you should pay attention to: the contents of the registration form, registration form of the field type requirements, privacy information, etc., then by taking a different version of the page, you can know that the registration form to fill out too much content, It is important to know the purpose of your test and to know what elements of the Web page you need to test if you want to fill out some privacy information that causes the user to distrust and affect the number of registered customers.

Third: After selecting a good tool, the test methods commonly used in selecting the appropriate method for testing

are mainly two:

1. Replaces elements before the page test is loaded. If you are testing a single element on a page, such as a registration button, then you need to set the button in the Test tool. When testing, the A/b tool will randomly replace the button before the page is given to the user.

Fourth: To ensure the accuracy of A/b test, the details should be noted that the

A/b test is simple, but to implementAccuracy, but also need to pay attention to some of the details of the problem, here, the author put forward some details of the problem, hoping to attract everyone's attention.

1. Test to keep it long enough not to end too early. If the end is too early, then there may be only a handful of tourists and a few conversions, so the results are questionable, so determine the time required for the test.

2. Test, you need to always be two versions at the same time to test, do not separate the test case, if you first month test first version, the second month to test the second version, then the results of the test is meaningless.

3. Do multiple A/b test, through a number of tests, according to mathematical statistics, can guarantee the accuracy of the results.

through the above test work, we can choose the appropriate version of the page, so that the optimization of the page, of course, there are many web page analysis indicators, A/b test is only one of them, but also the most common one, we should use it to get the page optimization results we want. The
is issued by myopia Surgery (http://yankebbs.com).