Shenboyang: It's easy to "tighten your belts"

These days, a father let 4-year-old son "snow naked Run" video on the internet, "Eagle Training" has become a hot topic. For the cold winter in the domestic group buying industry, glutinous Rice Network general manager Shenboyang that the group buying industry is like a long-distance race, only "physical" and "will" withstand the test, in order to win in the final game.

The savage smashed the money and began to shuffle

In Shenboyang view, 2010 is the embryonic stage of Chinese group buying website; 2011, the group buying industry is simply "barbaric growth", when it is the group purchase site madness, many sites with the wind to throw the money to burn, whether newspapers, television, the network, or office space advertising screen, bus station stop, The overwhelming is the advertisement of the group buying website.

It is understood that the sticky rice net last year's advertising budget is 200 million yuan, handle network is also 200 million yuan, other advertising budget billion Yuan group purchase sites abound.

But now a large number of group buying website advertising has disappeared. According to a report released by an investigative agency, as of the end of last year, more than 35% of the sites in domestic group buying have not been updated for more than 30 days, and it is expected that the wave of group buying sites will be further intensified after the Spring festival, at least 70% of which will be closed or transformed.

There is also news that in the past 18 months, Chinese group buying sites have received more than 700 million U.S. dollars in investment, 80% of these investments will not be able to obtain investment returns.

"Group buying site differentiation has already begun, shuffle still have to continue." "Shenboyang that group buying industry ushered in the" cold winter "has been an indisputable fact, because the capital gate is gradually closed to group buying site, group buying site can eventually survive, national, comprehensive, domestic at most only 3 to 5, but small, professional group purchase site is still not extinct.

"Simply speaking, only those" body "the best, basic skills of the most solid to survive, others can only become victims. "Shenboyang believes that for those in the early development of" big "accustomed to the group purchase site," Tighten their belts to live "is not easy to endure, not past the natural only dead.

There may be corporate profits in the second half

The year of the Dragon has just arrived, the regiment treasure net overnight dumped the news to love to buy the Netizen poured a basin of cold water. Although the group buying industry ushered in the winter, however, Shenboyang that the group buying industry is still healthy upward development, in the long run, its development and growth there is no problem. "2012 will certainly not be the end of group buying, but a market elimination process." ”

"No matter how bad the group buys, helping consumers save money is never obsolete." "Shenboyang said, group purchase is actually a variety of e-commerce, it is nothing but the local and beer-related businesses to move online to sell, to create value for businesses, to save money for consumers, so is to adapt to market demand."

Although the current group buying site is still in the whole industry loss, no money, but if the market is not as crazy as last year, but to return to rationality, then in the second half, there may be profitable, sticky rice network may be one of them.

"To do business, or to return to the essence of enterprise operation, and the essence of enterprise operation is to be profitable." "In 2012, Shenboyang believes, the group buying industry will return to a rational year, in which the number of consumers will likely decline, but the number of consumers who accept group buying may continue to increase."

Shenboyang still insists on his idea that group buying is a marathon, and that people who have practiced long distances know that the winter energy consumption is less, but is a good time to improve the level. For group buying site, the same is true, because of "winter", a variety of related market costs less, personnel good strokes, mutual impact of the phenomenon of digging horns is also less.

Therefore, in this forced group buying industry to return to rational "winter", those who are really doing the group buying site will usher in a very good opportunity for development. "Shenboyang said.