Shidongyang: Three factors that determine the optimization effect of website SEO

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For many small and medium-sized websites, search engines are their main source of traffic, the Network on SEO optimization of a lot of articles, for some basic knowledge of SEO I will not say, I am here to briefly introduce the decision to optimize the site SEO effect and keyword ranking of several important factors.

First, the speed and stability of the website space

The speed and stability of the Web site directly affect the user experience of the site, Baidu official August 14 issued the "Search Engine Optimization Guide" inside also highlighted: 1, to ensure that the site users access speed and space (or server) stability, 2, the proposal to choose the normal space of strength, To ensure that the site has a good access speed and stability; it is conceivable that the stability and speed of the site directly related to Baidu's evaluation of your site. Last year I was because of the instability of the space to eat a big loss, ranking has been very good one station because the server problems 2 days did not open, resulting in the rankings of this site plummeted! Web site space or server instability caused the site can not open, will directly lead to Baidu's evaluation of the site, occasionally a few short time to open a good, If the spider came several times can not crawl to the site content, will be directly summed up the site as a garbage station, stop the snapshot, lower ranking or good, serious words will be directly K station.

So in the purchase of the server or space as much as possible to understand, choose fast, good stability of the space or server, or your site SEO optimization do a good job, server problems that white busy. So good access speed and stability is to do a good job of SEO optimization and keyword ranking prerequisites.

Second, content update quantity and original rate

Here I would like to stress that the continuous update of the site content is a site for the survival and development of the most basic conditions, whether users or search engines; the quality of the site content determines the future and fate of the site, high-quality content and regular updates can improve the overall weight of the site and keyword ranking, is a decision to optimize the effect of SEO is very important step.

Update the site content best to keep a good law, this way you can also give search engine spiders can develop a good habit, as long as you update the site, it will be timely to retrieve, avoid either a long time does not update, or update a large pile of content. Major search engines are more and more like the original content, a complete collection of content on the station is impossible to have how high weight, the proposal to copy and paste as little as possible, even if every three or four days regular updates, but also to copy and paste daily update is much stronger.

Third, high-quality chain and high-weight links

Content-oriented, supplemented by the chain, the content of the site, do not have some high-quality outside the chain or is difficult to do up the rankings, good outside the chain is a site traffic and ranking basis.

Writing soft Wen is the best way to increase the chain, a high-quality soft text can bring tens of thousands of outside the chain, but also a long time effective. Here I would like to remind, the exchange of links when the PR value is important, but the site's collection and the frequency of updating the page is equally important. Personally think that by friendship links to improve the flow of the site is not workable, the main role of friendship links is to improve the site weight and ranking, so that the search engine spiders better and faster discovery and retrieval sites for the site to establish high-quality outside the chain, so as to improve the site's collection and ranking, to achieve SEO optimization

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