Shipping industry borrows power to revive

The transformation and upgrading of manufacturing industry not only rely on the manufacturing itself, but also rely on the service industry, some typical manufacturing enterprises, now only do the head and tail-"smile curve" at both ends, this is to do the service industry. The upgrade and transformation of shipping service industry is imperative.

September 7, 2013 China (Ningbo) International Intelligent Shipping Forum held in Ningbo. The Forum in the National Development and Reform Commission High-tech Industry Division, the Ministry of Industry and Information Technology Information Promotion Division, the Ministry of Transport Water Transport Bureau under the guidance of the Ningbo People's government hosted by the Ningbo Shipping Exchange contractor. From the Ministry of Industry and Information technology leadership, industry elites and experts and scholars to explore E-commerce to facilitate the transformation of traditional shipping services.

The "Resurrection" of the shipping industry

Cai Jin, vice president of China's Logistics and Procurement Federation, said that at present the Chinese economy is in a pick-up phase, according to PMI index study, the shipping industry generally relative to the overall economic growth lag two months, so the beginning of September this year, shipping will be improved, in fact, the current trend of shipping has rebounded.

From PMI data, the August shipping sector PMI index is on the rebound, although still under 50% contraction, but in the rebound. In addition, the Business Activity index, the New Order index is also on the rebound, especially the new export orders index rebounded the biggest, has rebounded 5%.

Cai Jin that the shipping industry will rebound for three reasons: first, the economic operation began to become active, into a rising channel, and then began to appear procurement and investment, the demand for shipping began to grow; second, China's current economy is being pulled by import and export trade is more obvious, the demand for shipping is also obvious; third, In terms of domestic demand, the recent economic growth has been mainly reflected in the growth of some commodities, including steel, non-ferrous metals and chemical industries, and commodity prices have rebounded faster, while commodity demand for shipping has been more obvious.

September 9, the trend of shipping stocks strong, the development of China Sea, CSCL trading, Cosco Shipping, merchants steamer rose more than 9%,*st ocean rose 4.86% to approximate limit, the concept plate stocks majority rise.

Platform economy "Trade is king"

Dong Baoqing, Deputy Director of Informatization Promotion Department of Industry and Information technology, believes that society is now entering an economic society driven and led by information and knowledge. This kind of economic form has a big jump than the industrial economy, so that we can see that today's economy is dominated by information economy. The information economy mainly revolves around the economic form which takes the development of information resources and the industrialization of information technology research and development.

Dong Baoqing said that the most important economic form of information economy is the platform economy. Platform for the king, Trading for the king, is the theme of this era. In the platform for the king, trading platform for the king. The era of information service has passed, and the business model with transaction as its core is becoming mainstream. The development of information technology is also double-edged sword, the more development of resources, a lot of information is free to use, the real creation of value in high-end, so the transaction is the main way to create value, trading for the king.

The most important factor is the integration of the platform and the creation of the ecological circle. Enhance the platform's network effect, chain reaction and exponential growth of explosive growth capacity. Dong Baoqing said that if a platform can not provide quality service, create value, and can not sustainable development, "it is dangerous."

The "Smile curve" of shipping services

Although China is already a world manufacturing power, "Made in China" is still low-end and inefficient. Although the manufacturing industry in transition, the promotion of information also makes it more efficient, more environmentally friendly, but the process is very long.

Professor Chen De, director of the Electronic Services Research Center at Zhejiang University, pointed out that the transformation and upgrading of the manufacturing industry depended not on the manufacturing industry itself, but on the service industry, which was a productive service sector. Many successful international enterprises, such as IBM, is a typical manufacturing enterprise, now only do the head and tail-"smile curve" at both ends, this is doing services.

All of the world's great powers are marine powers, and the world's powers are ocean trading powers. Therefore, the Chen people think that the service industry has been mentioned, more is the service industry on land, in the context of the marine economic era, the service industry must move from the land to the sea. The service industry in the 21st century was not the former service industry, but the modern service industry. The competition in the future service industry is the competition of various platforms.

Chen De said, how to do a good deal, is to build a smart platform, this wisdom is better, faster, more convenient, is to do better service.

Electric dealers help push shipping more "wisdom"

As an important content and cooperation platform for the construction of International Shipping Center, Ningbo Air Exchange Institute was established in 2011 to build an integrated service platform for international shipping transactions with market transaction as its core.

In the view of Dong Shanhua, general manager of Ningbo Airlines, the shipping center is a comprehensive concept of functional agglomeration, which integrates logistics, information flow, capital flow and talent flow, and can produce huge economic radiation effects on the surrounding areas and hinterland. "The service of the exchange, we are on the basis of information and transactions, constitute a large number of supply and demand and transaction information, further can publish index, industry Analysis report and forecast, to the government, society, industry and enterprise production and management activities, provide decision-making reference." ”

In addition, the Ningbo Airlines will be a number of government service functions in the service platform of the exchange to better narrow the gap between government services and enterprises. At the same time lead, develop integrity, evaluation, legal, certification and other high-end services.

Thus, the Ningbo Airlines has built an E-commerce service platform, changed the traditional shipping service trade and service mode, through the logistics enterprises, shipping companies and financial companies, insurance company, the linkage, providing supply chain financing services, so that the shipping logistics industry to solve the problem of arrears, This makes it possible for these transactions to be done online, thereby enabling the industry to transform and upgrade.

Now the whole society has entered the big data age. Dong Shanhua that the data for production operations may be more important in terms of intelligent shipping. "With the big data on the deal, we can make predictions beforehand, for example, scheduling capacity ahead of schedule, or scheduling production, locking costs, but also to create a visual supply chain, to achieve the whole process of logistics transactions visual; Finally, through the data mining and analysis, can provide" wisdom "reference for enterprises and society. ”