Shop 1th opens the first community service center

Absrtact: Online supermarket No. 1th has recently opened its first community service center in Cosco Bay City, one of the most densely populated communities in Shanghai. This is the first attempt at the O2O mode of shop 1th, which can provide local and nearby residents with customized purchases, parcels,

Online Supermarket No. 1th recently opened its first community service center in Cosco Bay City, one of the most densely populated communities in Shanghai. This is the first attempt in the O2O mode of Shop No. 1th to provide seven community services including C2B custom purchase, parcel lift, door-to-door and mobile community group purchase. Store 1th said the model would be replicated to more regions of the country in the future.

Analysis of the industry, Shop No. 1th choose to lead the two Bay City of Cosco community, not only because the community is large, the order is more intensive, but also in the central region of Shanghai, can achieve more efficient and accurate marketing, increase the active degree of existing customers and attract new users, improve the single density and repeat purchase rate. Through the community service Center as a pilot to explore the future layout for the 1th shop in the future to seize the O2O market and the overall development of a large platform has a symbolic significance. The Community service Center is also advantageous to the supply chain cost optimization of No. 1th store, which can not be neglected in the future of the electric business competition.