Shop now facing the three disaster, shop farewell to youth?

"Open shop profit thin can not be thin, now the logistics freight prices, online to do a shop price high, around a lot of shopkeepers are closed." Recently, an article "live online shop is not easy, the owner can not hurt" the post by a lot of network shopkeepers. An industry estimate, the current live relatively good shop accounted for less than 15%. In the shopkeepers shouted to hold too hard, we can not help but ask: had been because of low cost started by the hot shop, is really into the bottleneck stage? The youth of the shop is still able to see again?

Shop now faces three disaster

Into the high and the real store

"Margin 50,000, a month to pay 5000 yuan." "This year, 28-Year-old Deng, after marriage two years ago has not been working, 1.5 ago in a shopping shop opened a clothing store, the main sales of young women." She thought the shop cost is very low, but after the real opening only then discovers the question which faces is more complicated. Ms. Deng entered the third party shopping site is divided into fees and free two parts, free area that is most people understand, after registration can open business, and the charge part of the need to pay security, monthly rental and maintenance costs.

"Free regional traffic is very small, the Internet users can not find this shop." "Third-party trading platforms will divide most of the traffic into the charging area," she said. The higher the monthly rental, the more conspicuous the store, of course, the click Rate will also soar. Ms. Deng's 5000-dollar monthly rent, for example, her hits per day nearly hundred, but effective clicks less than 10. As a result, some of the relatively strong shopkeepers will be increased investment in the shop, "some investment is comparable to the real store."

Bargain no bottom line lose profit yell

Ms. Xu, who sells accessories and shoes on a website, entered the shop two years ago after graduating from college. "It is impossible to put all the white cloth on the film, some accessories to wear on the body, the shooting will need to find help." She said that because of the small investment in jewelry, the choice of a low monthly rental shop. However, in order to look good, she particularly bought a SLR camera, reflective board, such as a range of photographic equipment, and sometimes pay for models to take pictures.

In addition, some businesses also pay people to send goods, as well as outsourcing network services. "In the competition, the operating cost step by step up, but the merchants are desperately pushing down the price." "Ms. Xu felt very helpless, see similar products, she is very clear about the purchase price, but in the network environment, some businesses in order to win more clicks and repeat customers," no bottom line in the bargain. ”