Shop or entity shop? Suning's chairman questions the electric dealer's malpractice

Suning Electric Appliance Chairman Jindong recently pointed to the "malpractice" of E-commerce. According to sources, the Ministry of Commerce is drawing up a document on "supporting traditional commercial enterprises into E-commerce," will be the traditional commercial enterprises into e-commerce to carry out special funding to promote commercial enterprises to network sales drive store sales.

Shop or entity shop?

Query shop cost price sales "not long"

Although the e-commerce industry is booming, but behind the booming business is rarely profitable. This has become the basis for traditional enterprises to challenge the mode of electronic commerce.

Suning Electric Appliance Chairman Jindong recently pointed to the "malpractice" of E-commerce. Jindong that the circulation industry must have added value, but the online mall most goods by product cost price sales, its inability to provide value-added, this is not in line with the law of commercial development.

Jindong said that although the 21st century is the network age, the information age, but the internet is only an information platform, it can not be the fundamental business circulation. "Anything without added value will not last long," it said.

The idea that E-commerce enterprises will not become mainstream has been supported by some traditional business chiefs. In addition to the loss of profit, "Can't live experience" is the traditional business enterprise bosses to online sales talk about the most defects, which determines that it can only act as a "supplementary" function.

Jinyuan New Lufthansa Mall general manager Fu Yue Red said that the shopping experience is a kind of enjoyment of the process, click Consumption can only provide convenience and can not provide the pleasure of shopping, which is restricting the development of the Internet purchase is an important factor.

Although a supermarket executive does not directly explain that the internet shopping is difficult to shake the mainstream status of traditional channels, but its Wal-Mart, Tesco and other foreign retail giants have opened online sales business and traditional channels of sales accounted for this question. According to public data, foreign retail giants online sales are difficult to compare with the sales generated by physical stores.

Traditional retail channel launches defense

Although the traditional enterprises do not believe that the net purchase will replace the store sales, but the traditional enterprise has launched the battle, opened online shopping malls streaming network shopping customers.

China Chain Association in January this year to Beijing, Shanghai, Shenzhen and other large chain enterprises survey data show that the respondents generally mentioned the beginning to pay attention to the online shopping business, which Shanghai's chain companies to the network shopping business attention to the highest. Shanghai's farming supermarket has opened the net to buy the business at the end of last year, at present is perfecting the system to support to the store to fetch the goods business. It is understood that at present Cofco Group has opened my buy nets, Xidan shopping mall has increased the publicity efforts on its online mall, domestic appliance retail giants have also entered the online sales.

Eric Consulting analyst Zhang Yanping that in the next few years, the traditional enterprises will show a net tide, the number of business enterprises will rapidly rise.

According to sources, the Ministry of Commerce is drawing up a document on "supporting traditional commercial enterprises into E-commerce," will be the traditional commercial enterprises into e-commerce to carry out special funding to promote commercial enterprises to network sales drive store sales.

China E-commerce Research Center analysis that, with E-commerce is becoming an important tool for China's cross-border trade, E-commerce is extending from business-to-business to business. And the relevant State departments will introduce preferential measures to increase the traditional commercial enterprises to enter E-commerce. Traditional commercial enterprises have a good reputation and after-sales service, although there are more traditional retail giants involved, but the current traditional retail online mall bear More is the brand effect.

Channel control requires supplier resources

Traditional physical stores or e-commerce, who want to become the main consumer channels are inseparable from the integration and control of suppliers. At present, an indisputable fact is that traditional physical store sales are still the main consumer channels.

To home appliances manufacturers For example, a domestic color TV director talked about the network shopping and traditional two major channels of the mainstream problem, said that the current home appliance store is still the most core sales channels, the meaning of online sales channels is more "for product display and information release."

Mr. Wang is the capital of the three stores small appliances and kitchen and bathroom suppliers, but also has its own company's online mall. For the real channel and the status of the online mall, Mr. Wang said, online shopping mall is only "to survive" state, the company's main profit and business is still a traditional store sales.

According to a diamond trader, its diamond products are not only in the mainstream online shopping channel sales, there are physical counters. In its view, online shopping and physical stores are two different channels of consumption, both are not to be ignored, the main vice of the dispute seems unnecessary.

Expert opinion

Online shopping and physical stores can not replace each other

In the competition between electronic business and traditional enterprises, the opinion of experts seems more pertinent.

Raiyang, secretary general of the Beijing Business Economics Council, believes that although online shopping malls will have an impact on the physical stores, but it is not possible to replace the physical stores, the two are inevitable integration. If the traditional enterprise does not "net", its market will be divided by opponents, but the shop also need to have physical store support, such as Le You and other online shopping malls to open the entity shop. For consumers, whether online shopping malls or traditional physical stores, are the same service platform. Who can provide a reasonable price, convenient service, who will occupy the edge. E-commerce, although the current growth rate is very considerable, but to a certain extent, its attractiveness will weaken, profits diluted, the growth rate will correspondingly slow down. "Raiyang analysis.

E-commerce analyst Fang Zhi analysis that, for traditional enterprises, offline entity store sales in the overall performance will occupy a relatively high share, online sales is the auxiliary channel; but for the survival of the online enterprise, the development potential is also very attractive. "Future physical stores and e-commerce must coexist." However, with the advent of E-commerce, its infrastructure construction, derivative services and the continuous improvement of the legal system, E-commerce will bring a ' revolution ' to traditional enterprises. ”