Shopping Guide Market has how big electric business shopping guide The survival logic of the platform?

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This article is with an electric business shopping guide type Item discussion, unifies my some understanding to arrange out, for everybody reference.

First, the Electric Business Shopping guide Market how big

Many people will have the question: how big is the market of electric business shopping? Is there any room for development? Now, is there a chance? The best answer is numbers.

Taobao Cat 2012 turnover of 1 trillion, according to 5% of the shopping guide back now, theoretically can have 50 billion commission. 2012 Taobao Alliance platform for AdSense and Taobao customers brought about by the income break 3 billion yuan, an increase of 100%, from the mobile end of the advertising business into 100 million yuan. 2013 Taobao Alliance plan for Stationmaster and Taobao guest divided into 5 billion. The data here are not yet counted on other electric-business platforms, as well as other modes of partitioning.

Second, the value of the electric business shopping platform

The main forms of electric business shopping platform are search price comparison category, community class, rebate category. The typical representative of the search price comparison is a Amoy net, Huihui Network, the typical representative of the community is Mushroom street, Beautiful said, love map purchase, such as rebate of the typical representative is 51 rebate, rice folding, Amoy powder Bar and so on. What are the intrinsic business logic of these shopping platforms?

From the consumer's point of view. Search price parity is to solve the sensitive issue of prices, is a strong demand. But it is interesting to be the first entrance to the user's shopping, and there are many ways to go. The Community class solves the problem of excess information. Taobao products vary widely, especially clothing has countless styles, which requires products to help users to filter. There should be greater demand. Rebate to consumers only a little: can I be a little cheaper?

The search for parity is a scramble for the entrance. As we visit the site today on the PC the first entrance is Baidu, the first entrance to buy tickets is to go where the same, who want to master this entrance. For the electric business platform, as well as the electricity quotient, these price comparison brings is the new flow, therefore all is willing to pay the money to buy.

Social electric Business Shopping Guide, my understanding is the flow of business, low buy high sell. For example, through the price of 1 yuan 1 users, a large number of users have to buy clothing needs, through the Web site to edit information to classify these users. Like Han Feng, like the European and American wind, like Chinese, of course, good platform classification is finer, and then these users to accurately guide to the electrical business. Because the user is very accurate, the single rate is high, the single user produces the value can reach several pieces. To the electric business platform, as well as the electric business, brings also the new flow.

Rebate website, where is the value of the electric quotient? Users in Taobao selected a product, and then to the rebate site to see if there is rebate, the final deal rebate. This user is originally Taobao, so the Amoy Bora said not to bring new traffic, why would encourage his development? There are two main reasons, one is to bring higher conversion rate and user viscosity, rebate can speed up the user into a single process, not to lose customers; the second is the redistribution of traffic, to achieve a balanced development of the electricity quotient. Taobao close to tens of millions of sellers, Taobao their own search and through-train and other products difficult to balance the flow. Many Amoy brands have been looking for more opportunities outside the Amoy. In order to retain these sellers, Taobao needs these rebate sites to give small and medium-sized businesses a more equitable opportunity.

The Mode of rebate website

2011 White Raven's "electric business Shopping guide That Thing" said: "Rebate time is too long, every time shopping rebate to 1 months to reach the user's account, and rebate is not high." My judgment of this market demand and market will have, but want to make him big, difficult, or basically no. ”

Looking back today, the market has changed. Rebate Site survival Ability is very poor, they are in constant mode of innovation. such as instant return, direct charging Alipay, integral rewards and so on. But these patterns cannot be patented, and replication is simple. Plainly in the fight idea, like the Gome, suning between the various promotional modes. Can only see who fast, as soon as possible to form the user's brand inertia, habitual open your website. This is also the pain of all tool class websites.

四、一个 Interesting C2B play

There are a lot of c2b patterns, and we are going to talk about the game of group buying today.

On Taobao many buyers have the habit of collecting shops and collecting goods. The behavior of collecting goods, such as price reduction, indecision, etc., but must be the largest potential consumer of the product. Many consumers are accustomed to using the shopping cart, like the first into the shopping cart. What happens when all the collectibles and shopping carts are joined? You will know how many potential buyers there are for that product. For example you know there are 100,000 people who collect a mobile phone, the market average price is 3000. If we can enter at a low price for example 3500, buy directly at 3600. What do you think of the success rate when you push the 100,000 people directly?

It shouldn't be that simple, but it sounds interesting. I wonder how Taobao thinks about this model.

V. Virtual Vertical Electric Distributor

Virtual operators are very hot in the first half, and now all major businesses are applying. Correspondingly, in the field of electrical business, some people play virtual.

What is a virtual electric dealer? Take a virtual electric dealer who specializes in shoes. Other sites generally have promotions, broken code, clearance, etc., the virtual power of the centralized collection and collation, formed a new monopoly shoes website. Because of the collection of a lot of Web site products, so presented to consumers is also a relatively full category, cost-effective shoes monopoly website. And does not involve inventory, logistics, settlement and so on, profit by business rebate, is essentially a shopping guide website.

Electric Business Shopping Guide essence or flow import. It is believed that with the development of electric power, new models such as virtual power suppliers will emerge.

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