Shun Fung optimization May end of the online site

May 30 afternoon, a winery in Chaoyang District, Beijing, Shun Fung Optimization (Shun Fung Express E-commerce site) Project President Liu Mood is good, because originally planned in June online website, advance to the end of May.

Seems to be two or three days ahead of the line, behind is Liu nearly a year in all over the country to expand the results. According to Shun Fung optimization of official data, the current E-commerce platform has been initially gathered in the food industry nine categories, nearly 5,000 SKU (minimum inventory unit).

Shun Fung Express Group vice President Huang at the end of May revealed that Shun Fung will be officially involved in E-commerce this year, Shun Fung optimization will also be on June 1, Beijing will be the first service to open the city. It is understood that Shun Fung preferred to sell food, fruit and fresh-oriented, positioning in the food class E-commerce platform.

However, let the industry questioned is that shun Fung preferred food industry as its main business of E-commerce plate, is not suitable for its existing express delivery system, because in food distribution, cold chain system is indispensable, but Shun Fung's advantage is obviously not in this piece. Shun Fung insiders also admitted that Shun Fung optimization will indeed adopt another set of distribution system. In addition, the industry has expressed doubts about Shun Fung's electrical business structure and the resource integration capabilities of the group's various departments, and these problems are all unavoidable challenges on the way to shun Fung electric business.

Supply chain to reinvent the line

As there is a difference between marketable goods and suppliers in Hong Kong and the mainland, shun Fung preferably has to plan for different shelves in different regions and to expand the supply of high-end products locally. and to import food products as the main positioning, so that it must find some strength in the local import and export traders as partners, but this is a difficult expansion process.

Web site before the labor is self-evident, only enough goods to attract more users, will gather more suppliers. In order to achieve the supplier platform accumulation effect, Liu since the second half of last year, with his team to carry out large-scale collection, negotiations, in order to get together at least 5,000 high-end products. Otherwise, Shun Fung optimization will not be able to successfully uncover the veil.

The industry's argument is that a comprehensive E-commerce platform, at least 20,000 SKU, professional website will need 5,000, so that it may gather enough popularity to meet customer needs.

For Liu, since the Spring Festival this year, he has flown in the domestic cities have been numerous. However, negotiations with suppliers have not been smooth. For example, Fujian Eight horse tea, the company has already had its own network to buy a platform, so its electric business sector, although with Shun Fung optimization has been negotiated, but to date has not reached cooperation. However, the eight horse tea related officials said, "Follow-up of the Fair went on." ”

Shentong Express Electric Business Department vice President Xia Zubin revealed that the emerging electric business platform to find suitable suppliers, is a relatively difficult negotiation process. "The electrical business experience is particularly important here, so shun Fung preferred whether" downwind ", it depends on the level of its operating team. "Xia Zubin said.

It is understood that the future of Shun Fung will have three electric platform, including the E Business circle (mainly based in Hong Kong), the ceremony and Shun Fung optimization. A person close to shun Fung Electrical Business Project leader of the source to the "China Business Newspaper (blog, micro-BO)" reporter revealed that shun Fung optimization is actually equivalent to the E shopping district extended to the mainland. However, Shun Fung will make appropriate modifications to its platform product architecture and operation model. ”

"The transformation of the model includes the localization of suppliers, the adjustment and planning of product structure." "The source said that as Hong Kong's marketable goods and suppliers and the difference between the mainland, Shun Fung preferred to be in different areas planning different shelves, and to expand the local high-end products suppliers." and to import food products oriented positioning, so that it must find some strength in the local import and export traders as partners, but this is a difficult expansion process.

It is understood that Shun Fung Beijing distinguished Company office Building has an independent team in the Operation Shun Fung optimization project. And Shun Fung optimization has also been in Beijing Shunyi Airport Logistics Park set up a cargo warehouse, the relevant cold chain distribution network has been preliminarily completed, and Shun Fong Express network to form a combination network. Shun Fung optimization of the relevant people also revealed that the cold chain distribution system to support the construction of their fresh products distribution, but also only part of its distribution network, and the main distribution, still rely on its original Express business network.

In fact, in the last year, Shun Fung has been in Shenzhen, Beijing spread the construction of shun Fung Convenience stores, and formed a line under the interaction and integration. As for the future, Shun Fung optimization will be the convenience store line to integrate the network, at present, it seems that there is no clear thinking. Reporter in Shenzhen Futian District a shun Fung convenience store to see: its model similar to 7-11 convenience stores of the entity shop, the type of goods from high-grade belts to expensive red wine, as well as honor souvenirs, stationery and other things, food products price relatively civilian. However, this is obviously with the current line of Shun Fung preferred product categories basically do not mix.

"Shun Fung Online under the original quality of the distribution of resources, the electrical business is only its through the line to do another channel extension." Therefore, from the perspective of architecture, Shun Fung's electricity business has not fully utilized its resource advantages. "One person in the electricity business said.

Try to locate the water edge

In the future, Shun Fung electric business structure is likely to be: Hong Kong's main push e shopping district, while in the mainland main push Shun Fung optimization. As for how to combine with the logistics distribution system, database, and how to interact with the offline convenience store project, it is still in the groping stage.

As a private courier industry leading Enterprises, shun Fung Test water e-commerce has more than 3 years. And the final determination will shun Fung optimization as the main in the mainland E-commerce platform, is Shun Fung nearly 3 years to "raise children" results, before the company launched the Electric Business Project is not smooth.

July 2009, Shun Fung was the first to enter the electricity business market. It is understood that at that time, Shun Fung e Business Circle from the Mid-Autumn Festival distribution began to start, there are gifts, mother and child supplies, tea, local specialties, such as more than 10 kinds of commodities, but this test water is not successful. June 2011, Shun Fung E business district after the restructuring of the transformation of the formal introduction of organic vegetables, food sales-oriented model, but later the project in the mainland to stop the operation, only in Hong Kong to maintain survival, and sales delivery range is concentrated only in Kowloon, the New Territories, Hong Kong area.

March 2012, Shun Fung also launched a gift platform "ceremony", mainly engaged in gifts demand-oriented business supplies, health products and digital products. This platform is mainly for high-end business professionals to provide professional gift services, the use of membership invitation system, played the Signboard is "one-stop gift service, the whole room shun Fung distribution free of charge", but such products are directly to the supplier procurement, such business mode inventory risk. For example, such as the Apple mobile phone such a popular product, such as Jingdong, Amazon, such as the big Electric platform is not easy to get the goods, not to mention the supplier resources do not have the advantage of the new electric business platform.

Reporters at the end of May many times to open the Headman page, but can not login, and can not enter its product links, can not be purchased. The only contact on the Web page is email, which is for business customers and bulk shoppers to contact. Shun Fung Express Beijing public Relations official told reporters, "The ceremony will still be in preparation, the future opening will be announced." A source close to shun Fung told reporters that the ceremony's product planning is not clear, the foundation is not playing well, the business model is immature, the progress is naturally slow.

For Shun Fung, what the project can do, what the project can not do, now seems to have a conclusion. After the previous test water, left is to locate high-end e business circle. The project, which has been operating in Hong Kong for nearly 3 years, has accumulated nearly thousands of products, and as a professional food e-commerce platform, it is sufficient to support its sustainable operation.

At the end of 2011, Shun Fung through its CEO Wei Holdings of Shenzhen Thai investment to obtain third-party payment licences, which for Shun Fung and the group's business combination clears the license barrier. It is understood that at present, Shun Fung Express opened the overseas outlets have been expanded to China, Hong Kong, Macao, Singapore, Malaysia, Japan, South Korea, the United States and other locations, the layout of overseas outlets for Shun Fung overseas procurement has done a foreshadowing.

In the second half of last year, Shun Fung Optimization Project officially launched, and become shun Fung insiders think market positioning relatively mature project. It is understood that in the future, Shun Fung electric business structure is likely to be: Hong Kong's main push e shopping district, while in the mainland main push Shun Fung optimization. As for how to combine with the logistics distribution system, database, and how to interact with the offline convenience store project, it is still in the groping stage, leaving people will also be a big question mark.