Silver Thai Network CEO Liao Bin: Electric business is not the traditional retail industry "stirring the excrement stick"

Source: I Hemaven: Biviyin

"Guide" who said that electricity dealers do not pay taxes? The tax problem of electric dealers is the slander of the traditional retailer, saying that the electric dealer does not pay taxes is to lie with eyes open. Do not pay taxes is Taobao Consumer-to-consumer flea market, and it is relative to the Four Seasons Green, Yiwu small commodity markets, they do not pay taxes.

Yintai Commercial Group's Silver Thai network last year to achieve sales revenue nearly 600 million yuan, an increase of 281%. Sales revenue accounted for about 4% of the total turnover of Yintai commercial group. According to the annual report, Yintai Business Group 2012 Annual sales revenue of about 13.9 billion yuan, according to estimates, Yintai net sales revenue of about 560 million. Not long ago, Yintai general merchandise Group officially renamed Yintai Commercial Group, shopping malls and electric business to upgrade to a strategic level, and department store business, and as the future development focus.

As a line under the lines have a business of the department store's website, the CEO of Silver Thai Network, Liao Bin on the traditional retail industry how to do electric dealers have their own set of views, I dark Horse readers to see:

Users are changing, retailers are not going to change

The road to change, to maintain the existing traditional retail operation system, combining technology, combined with infrastructure, with information technology, data and pan-channel to expand and meet user changes. Now the user is changing, we do not change is not, one of the most important core issues is the mechanism of change. User behavior has challenged our retail business.

Yintai department Store changed its name to Yintai business, which is the change of the whole retail industry, the company's strategic point of view is a major adjustment to the traditional single retail business mode of revolutionary change. The whole retail industry from the rapid development of the theme department stores to today's mobile commerce, electronic internet business burst, the current pattern has formed a fragmented situation, not a single retail department store can firmly occupy the time of the Jiangshan.

E-commerce depends on growth rate, do not only look at sales accounted for

Yintai department store, Yintai Real estate, Yintai network is called Yintai commercial three sets of wagons, the theme department store is the core components of shopping malls, and E-commerce, mobile Internet is also the future of commercial retail in a very important new channel, the relationship between the three are consistent with the current retail changes.

As for the sales, if the single from the Sales KPI, sales, gross margin, net profit angle as the core indicator of future sales is absolutely inappropriate, which is the reason for the death of traditional retailers. Traditional retailing can be judged so, but E-commerce can not be generalized, such as shopping malls of customers to shop rate and repeat to shop rate, also no longer pay attention to single sales. So this ratio (sales ratio) is not the right thing to do. E-commerce depends on growth rate, the next two years three years of growth. As for the adjustment problem, the future of Yintai commercial three sets of carriages must be going hand in hand, Yintai network is mainly responsible for the pan-channel, until three sets of wagons and into a set.

There is no game relationship between E-commerce and physical retailing

I think that there is no "hand to hand" problem between the dealer and entity retailing. Some people say that E-commerce is a "mess stick", will only play price war. In fact, E-commerce has not been the traditional retail as a competitor. For example, Jingdong Mall, they also never said must rob the entity retail market share, to let the entity retail no food to eat, they just do their own. From the point of view of the electric business, I think there is no game relationship between E-commerce and physical retailing. E-commerce only shortens the distance between goods and customers, it only cut off a part of the goods and customers, and this part of the retail model is not a reasonable piece. The issue of mutual Bo, in fact, the traditional retail must think of the question of their existence is not reasonable?

This is mainly based on the shop or customer-oriented problem, why the Internet retail prices will be low? This is not a tax issue, the electricity dealers only cut off the retail model of the middle layer of the exploited goods sales profit. So who is more reasonable for online retailing and physical retailing? The reason why Yintai will adopt three carriages is to think about the problem and change the unreasonable part.

We will cite the now mature information technology, the traditional retail industry stand in the customer-first angle to make changes, so from the user's data, merchandise data and other information technology for the company to bring some help. E-commerce of the single product management, production and marketing of one, from certain levels affect the retail business of Yintai.

Who says electricity dealers don't pay taxes?

I have a big opinion on this question. I would like to ask, who said that electricity dealers do not pay taxes? You go to see, Yintai Net, Jingdong Mall, shop 1th, Dangdang, Cat and so on, in addition to Taobao Consumer-to-consumer Flea Market No invoices, the other platform has no invoices? (electricity) Value-added tax, operating the relevant tax is not less, we operate in the financial data is extremely strict, we do not have to pay tax invoices!

The tax problem of electric dealers is the slander of the traditional retailer, saying that the electric dealer does not pay taxes is to lie with eyes open. Do not pay taxes is Taobao Consumer-to-consumer flea market, and it is relative to the Four Seasons Green, Yiwu small commodity markets, they do not pay taxes. C Store Sellers, some one months of income is not 5000 yuan, they pay what tax? They sell old clothes and pay taxes. The tax has already been paid by more than N. Said the electricity dealer did not pay taxes, that all is does not investigate, did not investigate has no say!

Let them online shopping, to Silver Thai net shopping, see we give no invoices. When he doesn't want the invoice, I'll give it to him! Of course, the standardization of E-commerce is indeed one of the trends, but this can not say that the electricity dealers do not pay taxes.

Physical retail to do the electrical business, to rely on the chairman to catch

This is a very simple core issue, if the chairman is not the leader of the siege, this matter can not be put to the corporate level of a strategic level, it is not done.

In the future, the network retail is certainly the future retail base part, the future retail is not the network retail, but the various retail way collection, will be one kind of multi-channel, the Pan channel retail mode. If an enterprise can not even do online retail, it must die. Therefore, this question should give them the suggestion, very simple, first from the strategic level consideration, the second leader siege. It is not the strategic consideration of the future that will produce this type of business, not the chairman of things to do.

In addition, do e-commerce to consider changes in the supply chain relationship, change the unreasonable status quo, can not simply do a Web site as E-commerce. Floating on the surface of the electrical business as a platform for selling things online, enterprises will die.

As for the electronic commerce to burn money, that is certain, but now burning money is only sad, hurt the brain, if not to do the future will have to harm. This is the problem of living.

It's good to have foreign electric dealers in China

I think it's a good thing, whether it's the via of America's retail giants and the fact that Macy's makes inroads into China. It has stimulated and inspired changes in China's retailing industry. When Wal-Mart entered China, it was said that traditional retail supermarkets were dying and now it's not the same. Aren't you still alive? It's just a living thing. was pushed to the edge of the market.

The entry of foreign retail, I think, has no effect on us. The volume of the whole industry is still very large, we only occupy a small proportion of yintai, so will not have a big impact on us. Their arrival was like pouring cold water into the sleepy Chinese retail, instantly waking up, thus boosting China's retail development. The market is no more than the question of who wakes up first.

(This article according to the joint commercial network in 2013 Joint Business Network conference and China's retail Industry Development Summit Forum on the Silver Thai network CEO Liao Bin interview collation.) )