Sina Blog Case analysis to promote the return of the Truth blog

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Recently Liu Yibin in the micro-Borrie complained that a lot of webmaster in imitation of his training official website template, today also imitate his title: Let xx return to the truth, first say sorry to him. Blog promotion is a common means of promotion, blog resources Easy access, with strong controllability; but in the hands of many SEO people, it just play to the role of the outside chain, create a blog only for keyword ranking and do.

In fact, now a blog if it is for the keyword outside the chain to do, then the effect of this blog must be very poor, each article has links, and even to other sites to copy an article and randomly interspersed keywords, such a blog regardless of the method to promote the effect are extremely low, but also very easy to be edited off, Because you are constantly making rubbish for the website, create a blog every day, post blog, in fact, are not diligent, even counterproductive, when the link was found by search engines as a spam link, or blog was edited, the impact of the site can be imagined.

Recently also based on their own personal hobbies to create some blog, in the repeated operation of the blog, gained some of the blog to promote a more effective way, below to share with you (to my Sina basketball blog as a case):

Create a good blog nickname

The nickname of a blog is actually the title of a website, so its setting is vital to the blog, in fact is also a blog positioning. First ask yourself a question before you write a nickname: Is your blog heading to create a brand or to get traffic? If you're doing it for branding, you can get a loud, memorable and unique nickname for your blog, because it's about whether someone can easily remember your blog nickname, such as my blog nickname " Basketball on the tip of the tongue "first I know that on the tip of the tongue xxx is a more popular topic, such as: On the tip of China, the tip of Beijing opera, the Tip of love, the tip of the food, and so on, followed by" Basketball on the tip of the tongue "is a unique name, it is easy to let others remember it, and Baidu search only one; And if you want to let the title get some traffic, then you have to choose a topic related to their own, and someone search keywords, preferably long tail keywords, such as SEO training words, we can choose the actual training of SEO, seo money training, seo the best training institutions, etc. as nicknames, So if the key words to do up, you can get a certain amount of traffic.

Set up URLs and layouts related to topics

URL can be set to their own blog nickname shorthand, when others remember your blog name, may be the homeopathy to remember your URL, want to see your blog may be directly entered the URL to visit without the search for Baidu name. Which of the three names do you think best to remember:

No doubt it is the most easy to remember the one!

The layout of the design is also related to the user experience, different page style may let others pay attention to you; Blog page design can also be linked to the theme of the background, in addition, you can set up several main content, such as personal profile, QQ online contact, microblogging promotion, related articles recommended, These are set according to their own needs, when you want to promote your microblog, you can put the microblog in a conspicuous place, others read your post may come to powder you, Sina blog and Sina Weibo is interoperable, the two combine to promote, personal feeling is good.

Content for the king to seize the needs of users

No matter what website, content is the most important, there is no good content to attract customers in time to do your site again beautiful and no one to patronize, Sina blog is the same! Only good content can attract other people's attention, and even recommended by Sina editors, such as "basketball on the tip of the Tongue" is recommended blog:

What is a good article? Many people feel that the original article is good, but through the update blog found that the original article although soon included, but can bring the flow is very few, the main reason is not to seize the user's needs. We can through the personal Center Sina blog → Access statistics → source analysis, analysis of the source of our traffic:

Through this data can see those articles are flow, those keywords are ranked. Blog article update to catch several points:

1, seize the latest information hot points

The popular article is not only the user likes also the search engine likes, like Basketball blog update article must update the latest hot spots, such as today's Knicks vs Spurs, CBA Dolby 75 points are the user's concern, if the publication of such articles once there are included in the rankings will attract a lot of users browsing! Like key words: Quentin Sidubi

Therefore, as a seoer should learn to grasp and analyze the industry's hot points, if the current update article also "Yuan Fang how to see?", may not have the original attraction and shock.

2, mining valuable keywords

A blog also to consider is the flow and conversion rate, and the title is the main source of traffic, so the key word mining is a very important piece, we have every update an article to think, this article users will be how to search? Will such titles have rankings? If the customer comes in can bring a deal?

Most people update the blog or to traffic, but Sina blog must consider the long tail keyword, not too much competition will have a good ranking, access and blog weight is slowly up.

3, create the user has the title of search quantity

If your blog is not recommended, then our title should not be written too loud and should be "really a bit", such as Quincy got 75 points, there will be a large number of users want to know him, we can specifically launch a series of articles: Quincy 75 points is how to get? What Team is Quincy? Quincy personal profile and so on ... We often see those large site titles are written very "charm", the reason is because they themselves have a lot of old users, their weight is high, not only through the title can come traffic!

Lay a good foundation for website promotion

A newly registered blog has neither weight nor traffic, whether for the chain or promotional products, are not much significance, when the blog has a large number of people pay attention to or become a grassroots name Bo, in the consideration of promoting their own website or products, this time if you recommend a product, others may be very trusting you, It will even help you to advertise, these are accumulated over the long term, blog is not suitable for those who are short time eager to profit.

Because of limited time to share with you to this side, like basketball friends can pay attention to my Sina blog: http://blog.sina.com.cn/love3832013 also want to peer friends a lot of exchanges, my qq:528449165 welcome to give valuable advice, Thank you!!