Sina Micro-broad, the things you don't know.

In recent history, many people say that the so-called history and an era, in fact, is the composition of many individuals. There are some people, always in a certain time was pushed on the cusp, to do something to promote the history of the process, so this group of heroes of the era of growth and experience can basically frame the context of this era. Like the circle we see MA, pony and many internet predecessors of the entrepreneurial process, probably can also outline the development of Chinese Internet drawings.

Narrowed it down to say, for a platform as well. The emergence of micro-blog These years, small to change the way information transmission, change the relationship between people and the chain, Big said to promote the popularization of democratic ideas, to promote the historical process ... There are many interesting people and stories. Here to share some of your contacts with the microblogging account operation.

One about the accumulation of fans

The original primitive accumulation of capital in Marx's "capital" said that "money came to the world, from head to toe, every pore dripping with blood and dirty things." "So history is always reincarnation, micro-blogging Many people's fan accumulation is a microcosm of primitive accumulation of it, many times appear hasty and chaotic."

1, buy fans

The fastest and most direct way should be to buy fans, micro-blog on a lot of account number to buy fans, whether it is the company account number, personal account or some marketing account, in order to make micro-bo look more reliable, a short period of time to gather a large number of fans is the way to buy powder Since the development of Weibo, the quality and price of the fans have been changing, this side provides a reference number for the latest fan prices at the end of April 2013:

Table One: April 2013 Weibo vermicelli quality and price

One of the fans that was in contact with was a cute couple, they work in Guangdong, and selling fans is an amateur job. They through micro-blog publicity, a variety of forum posts, QQ Plus friends and other ways to sell fans of the information released, some buy fans directly add their marketing QQ talk, negotiated the price and quantity, Pat Taobao link payment, 10 minutes after the payment began to add powder. The two brothers are easy-going, younger brother more angular, the general brother received the list can be a little bargain, and has not received money can be added fans, this is often the brother grumble. At the end of 2012, they probably earned 3k-4k by selling fans for one months, and there was no "high income" imaginable.

2. Cheat Powder

The other way to accumulate fans quickly is to cheat powder, the most typical period is "The Sound of China" program broadcast, the singer from the unknown passers-by suddenly attention, many of the singer's microblog account no plus V, and even some people do not have Weibo account. So there are many people fake singer's microblog, one of the most fire to a few Wu Mo and Li Dai bo Fake, lasted 2 months, once reached more than 300,000 fans. These fake accounts are on Twitter to publish the images and status of the imitated, and many fans have accepted the comments, forwarded and expressed their love for the singer. Sometimes, for such a group of unknown but the number of large, powerful fans, there will be very complex emotions. This is to a large extent, it is not representative of the current network status quo, few people have their own judgments, a few so-called opinion leaders seem to grasp the direction of the topic, perhaps this is the number of Internet users will continue to expand a certain distance.

When the good voice of the program ended, the real singer began to dispel the rumor, the public own Weibo account or plus V, this group of fake accounts turned into the singer's fan group or some of the jokes account.

3, product mechanism plus powder

Many product accounts will have a number of mandatory ways to accumulate fans, such as through the novice direct users to add attention, or access to a specific page of the user automatically to the product account to do the attention. Although the method is violent, it is also a good way to raise powder. Especially in the 2011 and before the time, the user has not felt too much information overload, we play Micro Bo is also on the high, users of mandatory attention and their own attention to the account requirements are not too tall, many accounts through this way the initial active fan accumulation.

4. Joint operations and other

Joint operation is to refer to the number of mutual assistance operations, large with small, small large size. Many marketing account joint operation method is still prevalent, "look forward to a long time, finally someone opened the micro-blog to do hair, hurriedly pay attention to @xxx" ... Similar references are rife with microblogs. Have seen the most ridiculous operation is a town in Chongqing, the propaganda department seems to be in order to keep up with the fashionable micro blog, the provisions of all college students must open 60 micro-blog account, the specific account to pay attention and interaction--the wonderful everywhere, this is particularly contending.

There are also active operations, which require a lot of attention to be forwarded for some activities, but this way, even if you can increase the number of fans in the short term, the activity will pass through a long period of time off.

In addition, the more primitive way to add fans, such as direct attention; constantly add other people's fans, wait for others to cancel when the powder; Sina's micro-group has also been reduced to mutual powder platform.

In fact, Weibo development to the present, blindly chasing the number of fans period has passed, the real marketing is to do a good job of interaction, to do the circle, it is a need to talk about a lot of topics.

Two about Weibo account advertising

Some people on the internet said that the marketing of micro-blog Most of the large number of Du Zijian (Shire investment Du Zijian), Wine red ice blue, Cai wins mastery, they are also the first batch to play micro-Bo and found the micro-broad business value of the people. At the end of 2010 about the time micro-broad advertising prices are rising every week, that time the short chain conversion rate is also high, a variety of flow of the import effect is quite good ... These large development histories and their experiences erupt into the heyday of the description, has been covered by countless people to discuss, said too many of the author himself also feel somewhat tired, only in this to provide a 2012 at the end of the micro-broad number of advertising quotes, although the timeliness has passed, but can also take a glimpse of the industry general situation.

These are the use of large accounts to promote the way, there are many corporate promotional activities will be combined with small accounts to create a lot of participation in the phenomenon. I experienced a micro-Bo marketing, is at the end of 2012, a domestic public relations company to an international brand of daily necessities to do activities, to participate in the activities of the account requirements is the number of fans in more than 500, bloggers are female, but also more active. The way to participate in the direct release with a specific topic of micro-Bo 4, the price is 500 per participant account.

Three, that's pretty interesting.

Many of the people behind the accounts are in bulk producing microblogs and using all kinds of means to spread them, and some people use Twitter to do some interesting things.

A guy I know runs a 500,000-fan travel account, because it is really true feelings in the operation, and before the Internet company to do the work of the media, the Internet operations have some experience, on the micro-blog has a lot of interesting interaction and activities, so account fans are very loyal, active degree is very high. The goods will resign to travel around, every place and the local post office or the relevant tourism agencies to do some related activities, send some local real-time travel information and pictures, live in the chic and comfortable. His current plan is to leave a first-tier city, to his hometown, a three-lane small city to do some combination of local Internet entrepreneurship projects, to do some trying, became is happy, defeated also no regrets.

The other guy runs a 300,000-fan account in the segmentation area, is also at the beginning of the microblogging in Sina has internship experience, he had no thought to do account operation, this account is just his hobby, but his personality is very paranoid, not some of the courage to adhere to, It is also difficult to every day and their fans all kinds of selling Meng Bao. He uses this account to send some recessive advertisement, the income may not be many, but runs this account, each big Internet company's promotion, the operation Hillock, basically will welcome him.

Whether it's a marketing company with many accounts, or a niche account with a fixed fan base based on interest. All have to feel that, since ancient times, the time to create a hero, good opportunities for people is very important, more important is to prepare enough to be able to discover the value of micro-broad before everyone and put into action, which may require a lot of industry experience and a keen sense of smell.

There are also a number of interesting and illuminating cases and the status and stories of the operators on Weibo. There are a lot of interesting new insights that can be found when you look at these people in a state of being out of work. A great part of the fun of work comes from this.