Sina Weibo do "fan service platform", where is the advantage?

Internet Lake also pay attention to "barriers", but unfortunately, a lot of small companies accumulate a little resources, once encountered large companies out of a competition, the user almost lost, big companies although better, but also can not carry the bat and other giants of the bandwagon. So the only way to keep the flow of fertilizer out of the field is to innovate.

Bedding a lot, Xiang sister to talk about is actually 29th Sina Weibo official online "fan service platform." A simple way to explain this thing: the previous Sina Weibo main information flow, is through the user Brush micro-blog to see the "information flow" to achieve, that is, open micro Bo see the home end. And the fan service platform does not take the unusual road, walks is the microblog "letters" channel.

First low-key to Sina Weibo point of praise, the "letters" channel is based on the active subscription of ordinary users on the basis of the previous pure media letters mass to be more reliable. For example, now you have a crush on the emotional mentor Luqi, want to receive his letters give you the exclusive bubble male secret, must send letters "DY" to him, become his subscription fans, in order to receive his mass letters, in addition, can also send "older female youth", "Married women" and other keywords, enjoy a customized response. Of course, if you have a Luqi to pay attention to each other, please ignore this product.

During the beta, insiders have heard, People's Daily, CCTV news, such as tall media has been opened, it is rumored that a few months have nearly millions of subscribers to subscribe, the national most important Earthquake information Service Center @ China Seismic Network is also a taste of taste, in the capture of more than 3.6 million micro-Bo fans and more than 370,000 subscription fans, Very active in helping Sina promotion. This is the official body of the Hunan sister will not say anything, the key is that the previous Luqi mentor, the night before the first use, the next morning, a micro-blog "Today may be China's media, Sina Weibo Weibo and social networking across the day." 16.12 million letters send, 600,000 letters feedback in 10 minutes ... Countless people do emotional testing online at the same time. Sina Weibo has never felt so powerful. "Weibo finally, also don't forget to call on everyone to meet the new era."

Blinded my eye! After a calm thinking, Xiang Mei began to think, why Sina Weibo to do the fan service platform, these accounts can be in such a short period of time to achieve such good results?

Sina Weibo from 2009 began to use the beta, after 4 years, accumulated more than 500 million users, and recently many people are asking Sina microblogging activity is declining? The reason is nothing more than a brother next door "micro-letter", many people said, "I now do not brush micro bo, all Hair friends circle."

In fact, in retrospect, the micro-letter was not very popular last year, until a large number of media people moved to the micro-letter, began to help to the micro-letter with salt. Then I saw a lot of users on Weibo on the way of two-dimensional code, the micro-blog fans to the micro-letter guide. Although this behavior by micro-Bo found very serious, Sina has been a similar ban on the two-dimensional code, such as the content, but still can't resist someone to the two-dimensional code into the background map AH.

Although the current micro-Boijan have a large user base, and relatively micro-letter closed-loop transmission, micro-Boijan has a great marketing, dissemination of value, but can not be good people bullying ah, look at the micro-letter friend Circle sharing function, did not see to the outside station turn. After an aunt's reflection, Weibo captures the core advantage of micro-letter attracting public accounts: one-to-one transmission, high arrival rate and precision. This, Weibo is not also there? Yes, that's right, it's letters!

Previously has been as a supplementary channel for Sina Weibo information circulation, letters function has not been very good development and utilization of Micro Bo, before the media has tried a "letters drive" function, but because the implementation did not ask the user will be criticized. After the lesson, Sina finally came up with a better product logic, the "initiative" to the user! You will receive the unsolicited subscription, similar to the micro-letter public account attention mechanism.

Xiang sister thought, Sina Weibo to do "fan service platform" This large ridge is actually a number of advantages:

1 Double Sword combination strength: Weibo itself is an open square platform, you can spread content through the flow of information, increased the "fan service platform", the equivalent of a "micro-letter" added to micro-bo, dual channels, compared to micro-letter of the single closed-loop transmission, the advantage is obvious.

2 Add v account to get the low cost of the fans: believe that the micro-letter transmission people know, previously on Weibo can do millions of fans, but in the micro-letter to be a 100,000 fans but difficult to the sky, especially from the micro-Bo 1.1 points on the past. and directly from micro-Bo to the fan service platform, this cost not too low oh.

3 operation and maintenance cost reduction: this is actually based on, if the fan service platform as another type of "micro-faith" channel, only need to maintain a platform relationship, need to call the staff on OK.

4 The product uses the terminal to be more diverse, pc/pad/handset all may.

In other words, the "fan service platform" This ridge can build how high, or to see whether Sina Weibo really can do a good job of Third-party interface open work, and to the support of this product. Xiang sister always think that, since the cost of doing it, must be thick under the skin to pull customers, make a strong internal friction operation.