Sina Weibo has launched a marketing center for "Enterprise Weibo"

Summary: Sina Weibo's profit model has always been a topic of concern to everyone, Rob Grassroots micro-blog marketing is our set. Now, Sina Weibo official microblogging marketing finally came, Grassroots Micro Bo marketing company, you tremble? Sina Weibo is officially enterprise-oriented

Sina Weibo's profit model has always been a topic of concern to everyone, Rob Grassroots micro-blog marketing is our set. Now, Sina Weibo official microblogging marketing finally came, Grassroots Micro Bo marketing company, you tremble?

Sina Weibo officially for "Enterprise microblogging" users launched a marketing center, and Marketing center of the first module is to pay micro-bo marketing-oriented "micro-task" (only the company micro-blog visible).

Sina Micro-task relative to the grassroots microblogging marketing advantages:

The most abundant account resources: a large number of official audit of High-quality accounts, covering the grassroots micro-blog accounts, media microblogging, public well-known Weibo, star Weibo, to meet a variety of promotional needs.

The most authoritative price: The official data evaluates the Weibo account quality, the Star sign Express account value, the effective screening low quality account, guarantees the promotion effect.

The most transparent release price: Promotion price by the micro-blog account set itself, micro-task does not charge any fees, to ensure that the promotion of the lowest cost of the safest trading security.

The safest trade guarantee: The official platform provides content audit, regular release, to ensure that the content is in line with the standard and micro-blog release on time.

It seems that Sina Weibo is more like a set up an open "Marketing market" (Class Wei guest pig), the provision of marketing demand side and the connection between the unilateral. According to Sina Weibo's description, at this stage does not charge any fees, is in a market development period, such as amnesty most micro-broad, hehe, hehe.

The following is from the official Sina Q&a:

What is a micro-task?

Micro-task is Sina's only official microblogging mission platform. The enterprise may authorize "the micro-task" application and through the release task form, chooses the micro-blog account to carry on the commercial paid information the microblog original sends or the forwarding.

Any microblogging account can authorize "my micro-task" application, and after the audit becomes a micro-task platform, and will have the opportunity to receive the task of paid information release, micro-blog account can freely choose to perform or reject the task, accept the task, the micro-task platform will be the status of micro-blogging account in the task designated time to publish the task of Weibo, Successful execution of a task can be rewarded with a corresponding task.

What are the differences between micro-tasks and other paid content distribution channels?

Micro-task is Sina official mission platform, so in the normative, credibility, as well as transaction security, etc. have other content distribution channels incomparable advantages.

For micro-blogging account, the task published in the micro-task content is through the audit, in line with Sina Weibo content and anti-spam rules, micro-blog accounts will not be punished for the implementation of the task. At the same time, micro-tasks will maximize the interests of the micro-bloggers to ensure that the successful implementation of the task of the microblog account can be paid in full.

For business owners, micro-tasks will provide data support that enables companies to choose the most appropriate micro-blogging account to perform tasks, helping and coaching companies to achieve better performance when implementing promotions.

Registration audits for micro-tasks

Enterprise certification users do not need to audit, authorized to enter the micro-mission platform;

Non-enterprise certification users need to audit before access to the micro-mission platform. Please fill in the basic information such as contact details, and according to the characteristics of micro-blog account to choose the right classification, micro-task will be submitted 48 hours after the application for review, audit through the micro-task platform can be entered;

Audit FAQ

The audit failed, possibly with the following questions:

Micro-Blog content contrary to the Sina Weibo Community convention, involving violations of laws and regulations;

The basic information such as the contact method is incomplete and untrue;

The choice of classification is inaccurate, the selected classification is not in accordance with the main content of Weibo;

The quality of vermicelli is severely too low;

Micro-Task Account rating

In the non-enterprise certification users through the audit into the micro-task and enterprise certification users through the function of a single audit, micro-task will be based on micro-blog account number of fans, fan activity, micro-bo quality and other aspects of the data comprehensive assessment, for the micro-blog account given the overall rating, as a measure of the Micro-blog account in the overall value of the micro-task platform, the core data, It is an important reference data to create a task person to select Weibo promotion account.

Account rating from low to high to be divided into one star, two stars, Samsung, four stars, five-star, six stars and diamond seven levels, micro-task platform in the account rating, but also the calculation of the account number of the proposed pricing, for account set prices for reference;

If you have questions about the micro-task rating, you can always consult the micro-task customer service;

The next single function of a micro-task

All enterprise Authenticated Users, in the micro-task after the automatic release task function, in sufficient balance can create and publish the task;

Non-Enterprise Authenticated users, unable to publish tasks, such as the need to publish tasks, please apply for Sina Weibo enterprise certification, or contact the micro-task customer service;

How do I create and publish a task?

Before you create a task, you need to recharge the micro task for less than the cost of publishing the task, the account available balance enough to publish the task.

Publish the task to fill in the first task basic information, including the original/forwarding language, the original map, need to forward the original link, set the task start time. After setting the task basic information, can according to the micro-task to provide the account type, the fan amount, the rating and so on the data, chooses suitable to carry on the task the micro-blog account number, the selected Weibo account number may separately set the independent start time or the original sends/forwards the content.