Since the investment Luo "net" Sina home in the four big network marketing "the Promise"

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The legendary "Red Bomb", marriage is a big event in life, especially for us, the serious is a spiritual and material challenges, and for owners, from the developer to buy a room to become their real home, the middle process of attention enough and married comparable. And will decorate the people around, together and merchants bargaining, online drying home, write decoration diary. Owners of these can be easily done on the Internet to do the work of this, virtual buy a house DIY is also popular. The network in the target consumer group's heavy use, has formed the home real estate profession Network marketing hotbed.

At present, these "nets" from the home real estate enterprises, the use of network marketing means mainly in the release of their own products or services information, promotional activities. And these can only be regarded as basic skills, if the enterprise want to not be abandoned by this network era, the development of network marketing means should be constantly explored: knowledge marketing, differentiated marketing, concept marketing, "double-edged sword" type of network public opinion monitoring is an effective way.

Knowledge Marketing

Home property is a relatively cold industry, due to asymmetric information, customers hate ads, but the need for relevant information. Therefore, home real estate companies can popularize relevant industry knowledge angle into marketing. such as home industry to hold decoration courses, Feng shui lectures and other public lectures; If knowledge marketing can successfully provide customers with information, the network platform can even achieve viral transmission. Enhance the corporate image while also strengthening customer relations.

Differentiated Marketing

The network big explosion brings the information sea quantification, because the marginal benefit, the consumer immersed in the information ocean is apt to produce the tiredness. Home real estate industry in the network the first time to seize the attention of consumers, differentiated marketing is imperative. Hard to find different do green clump in a little red, you can detonate the Network marketing button.

Concept Marketing

Concept marketing is based on a tangible or intangible product, with the help of modern media technology, a new concept of consumption is promoted to consumers, giving enterprises or products a rich imagination or specific taste and social positioning, thus causing consumers ' attention and recognition, and finally arousing consumers ' demand for new products a marketing strategy. As the furniture real estate industry, how from the design, material, construction and other aspects of the concept of mining, should conform to the changing trend of consumer demand, the introduction of a new concept of consumption, with the help of mass media publicity and promotion, so that consumers eventually accept this concept of consumption, resulting in the purchase desire.

"Double-edged sword" type of network public opinion detection

Network marketing is a "double-edged sword", to bring marketing opportunities to enterprises, but also to give consumers the right to speak. Because of the specialization of home real estate industry, the enterprise brand needs to promote the network public opinion detection to the strategic altitude. The transparency of the network will be to the service, the product puts forward the higher request, because the network spreads the speed quickly, therefore once the customer engagement process problem, that enterprise's reaction speed, the handling question attitude all faces the enormous challenge. The network will multiply a bit, and it will multiply the shortcomings. Network Marketing in the home company to bring profits, but also the company exposed to the broad masses of people's eyelids.

Of course, this is only my personal insights, welcome to exchange and discussion. Original author: Wing seo-Fei Fei (feather Apprentice) original address: www.sem0571.com first A5, welcome everybody to clap bricks, SEO Senior Exchange Group 1,120,968,831 exchanges and communication!