Sister Furong brings to the financial director's Reverie

How can the finance director be interested in Sister Furong and be a financial controller of the year. is not how also can not be sister Furong and a financial controller together AH. Recently, and a few young friends chatting, they asked me: Recently pay attention to Sister Furong, how do you think and appraise sister Lotus this phenomenon ah. Indeed, the Internet is full of the words of sister Furong, but I did not pay attention to, thought nothing more than Muzimei, Rogue Yan and the like of speculation. But after listening to a friend, I collected the information about sister Furong seriously read it. Read the feeling this Lotus sister really not simple ah, let me very admire. With my financial director of the view, her excellent mainly reflected in a few aspects: first, she found her own selling point sister Furong in the mirror before is a deliberate study. Hot s body, with the publicity of Lotus sister's quotations, tightly seized the young generation of netizens eyeball. She knows her own advantages, deeply know what the market needs, so after careful planning, highlighting the S shape and publicity of the quotations two bright spots.　　As a result, she succeeded. But at present we have a lot of enterprises do not know, and even do not understand what is selling point, on their own products do not seriously develop research. The same woman, sister Furong success, how many women want to become famous in spite of themselves. As everyone knows, every woman has its own characteristics, but they do not have a deep excavation of their own wealth. The same products, some in the market, popular, some of the fundamental obscurity. such as our red collar suit, selling point positioning is classic, noble, successful men's business brand. Make it stand out in many suit brands, become a successful man's business activities can not wear the brand clothing. Therefore, the success of the product in the market is not the product itself, but in how to find the selling point of the product, is very important.　　Must be based on market demand, the psychological depth of consumers to find the characteristics of fine digging products, a perhaps not very perfect products (I think sister Furong actually have a lot of defects) to the market, causing consumers strong resonance. Second, she found the right customer sister Furong's admirers are a group of young netizens. In front of the domestic netizens nearly billion, of whom the young accounted for more than 70%. What a big group this is! Smart Sister Furong in the determination of their own selling point, but also in the determination of their fans. In Beijing University, Tsinghua Campus BBS, every day thousands of people anxiously waiting for the frjj to appear, her latest pictures and comments are always in the first time by the vast number of students to mass mail, MSN, QQ, mobile phone messages and other advanced weapons to the ends of the earth, she only in Tsinghua University and Peking University on the campus of an appearance, Even if the bike hurried through, the lucky to see her fans will immediately rush to any computer that can access the Internet, in the BBS with the excitement of the mood of the detailed report may only a few seconds of the encounter, and then inevitably quickly recruited hundreds of posts. These intelligent students, one side shocked by sister Furong photos and the great differences between the words, one side noisyTo set up Lotus teaching, with a very mixed composition of the eccentric mentality consciously joined Lotus Sister fans group, with sister Furong photos behind like Ding Spring and autumn under the disciple General gongs and drums, more people to compile the introduction of Lotus Literacy Manual and to textual research lotus Sister real life as the gist of the postgraduate course.　　It can be seen that sister Furong chose the consumer group is how accurate AH. But our business is not sister Furong Smart. Market positioning is not correct, do not know whose products to sell, some products and advertising demand vague, broad, and some are too narrow, and some dislocation. I used to work in a genuine audio-visual wholesale company, the beginning of the product positioning is very broad, the consumer is all genuine audio-visual consumption of the group results advertising investment countless, marketing team flying, sales have been at a low level wandering. Then the strategy was adjusted, product segmentation, packaging, the consumer divided into children, adolescents, adults, old age, bodybuilding, learning, encyclopedia, car CDs, gifts, etc., after the classification of different products and clear the demand for products and consumer objects, according to different levels of consumption to adopt different marketing strategies,　　As a result, sales grew by more than five times times. Third, she found the right medium to imagine, television, newspapers and periodicals will create today's sister Furong? The answer is no. So sister Furong's cleverness lies in her choice of the most suitable medium to promote herself. Network entry threshold Low, almost no cost, and will not be restricted, the network is quietly subversion of traditional culture, just as Muzimei subversion, forming a unique subculture.　　The Nets are most like the products she launched. Looking at many of our businesses, each year a large number of advertising costs, but like a stone, only to hear the thunder, not rain. One of the most important reasons is that there is no right advertising media to choose from.　　and sister Furong chose the right, our business should not be good to her study. She found a cure for longevity. From the network data, we also see criticism of the rhetoric of slander, this will be in the purple period of sister Furong is a disadvantage, will delay or even strangle her network life. Fortunately, sister Furong is not stupid, she used to be insulted with the damage of the truth and kindness to win more public sympathy. She is like a really gifted cat, in your use of the ball to tease her to laugh at the same time, she also achieved their most happy life, efforts to maintain their own, and even set off another wave of chasing frenzy. Oxford Management Review [oxford.icxo.com] What about our company? According to the authoritative Department of investigation, our country every year 1 million of private enterprises in bankruptcy. Three or five craziest the fatalism of Chinese companies. Some people summed up the eight causes of death in China without enterprises, that the enterprise died in Shun, died in love, died in the broker, died in the media, died of corporate politics, died of aggressive, died of psychological imbalance, died from non-compliance with the rules of the game. And why these enterprises do not learn from sister Furong, to do hundred years old shop, we mustTrembling, treading on thin ice to care for their cause, serious to do, do it, the regularization disadvantage for the benefit, let the enterprise truly endless, continuous, and thus achievements hundred years inheritance. Above is I learn Lotus sister's little experience. Fellow entrepreneurs, can we learn more from sister Furong?