Site internal links and external chain building how much do you know

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Website optimization is nothing but the content and the chain, we all know "content for the king, outside the chain for the Emperor", outside the chain construction and internal optimization How much do you know? Now outside the chain construction is not as good as before, the forum signed byte Small, blog and message board added nofollow tag, classified information network audit difficult to pass, want to send point outside the chain is more difficult , and we have always said that the chain to diversify, then we choose to do outside the chain at the same time to improve the site's keyword rankings and site weight is particularly important. At the same time we can not ignore the site's internal links. So how to do the site's internal links and outside the chain of construction?

Internal links: In contrast to external links (that is, backlinks), internal links refer to links between content pages under the same site's domain name. such as channels, columns, the ultimate content of the link between the page, and even the site keyword between the tag link can be categorized as internal links, so the internal link we can also call the link inside the site, the optimization of the internal link is in fact the website of the station link optimization. Simple and popular that is a page, connected to the B page.

Internal links need to pay attention to the main, the site's navigation to be clear and clear, it is best to use text to do the chain. The article can be added to the relevant anchor text chain or bold, the end of each article is best to add a previous article and related articles of the call. Within the chain layout to pay attention to primary and secondary, the main page of the site, column channel for the second, the table of contents and list again, the last is the article page. The key words in the article as far as possible do not accumulate, the natural law appears does not affect. Finally, there is a link between the website and the inner page.

Outside the chain construction form, mainly has the hyperlink chain, the anchor text and the plain text connection.

One, the Super chain form, this kind of external chain quality is still very good, but it is difficult to do, the current can be implanted methods most of the forum, and then is the message board and blog messages, questions and answers and know the platform. Hyperlinks in the form of outside the chain of the site's weight is very helpful.

Second, anchor text outside the chain, is a site ranking indispensable one of them, most webmasters are through blogs and forums to send a large number of anchor text links, in order to enhance the keyword ranking, you can do as many anchor text for some keywords, but to avoid excessive optimization. This includes avoiding all the anchor text using exactly the same keywords, while the site should be as diverse as possible, rather than a large number of links from several sites.

Third, the pure text outside the chain, that is, the pure text of the chain, there is no URL parsing, plain text links, I was very important to test the importance of the enterprise station and new station effect is very good. To improve the weight of multiple stations, plain text links need to insist on doing more. Don't overlook it.

Of course, a site's internal links and outside the chain construction of many forms and performance will not be the same, in the internal link to notice the above points, the construction of the chain mainly anchored text links and plain text linked to the main link and the combination of hyperlinks in the form of the chain. Through internal links and external links your site forms a net in the invisible.

Reprint please specify from: Wuhu website construction http://www.lingdunet.com/Author: Zhou