Site within the chain building can not be ignored

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In recent years, Baidu performance more and more humane, it's internal structure of the site is also more and more high, now you want to make your site in Baidu has a good keyword ranking, in addition to have a strong outside the chain to do support, but also have to have a sound internal structure. Industry celebrity Tong has also said that the chain is now even more important than the outside chain.

Do the site within the chain of construction, not only to take into account the spider crawling, but also highlight the important level of the Site page, while taking into account the ranking of keywords. In the process of doing web site chain building There are some places that can not be overlooked:

Do not appear on the "Junk" page in the navigation bar

The navigation bar is the one where the user clicks the most. placed on the navigation bar on the page to get the weight is very high, almost after the weight of the first page, so we must do the optimization of the important page placed in the navigation bar, do not put some "garbage" page wasted weight.

A lot of people have introduced some company, contact, our honor and so on such a page is placed in the navigation bar, the purpose is to let users know more about our site, which caused a great waste of weight, because these pages are not the focus of our optimization, not even we optimize the object, Putting these pages in such an important place in the navigation bar is very not.

Breadcrumbs should take full account of anchor text text

Almost every web site knows to make crumbs, but not every Web site's crumbs are doing well. A good crumb should take full account of the anchor text text.

Believe that a lot of people's Web site crumbs will be used "home" These 2 words as a guide to the home page anchor text text, in fact, this is very incorrect practice, because the first page of this word is not what we want to do the keyword, we should be the homepage to do important keywords as a link to the home page anchor text text, This is very helpful for the keyword rankings.

In addition, any of the crumbs in the anchor text should be done with the corresponding page of the main keyword to do, this is the most efficient use of bread crumbs.

Home chain should not be too much

Home is the highest weight in the whole station, so we also use it to do the site's core keywords, if your home page contains too many inside the chain, this will lead to the weight of the home page scattered too much, leading to the homepage to do the keyword ranking difficult to improve.

For the home chain, we need to spend a lot of mind to consider, home page to ensure that spiders can crawl through the homepage of all levels of the site, while not too much decentralized weight. Need to appear on the homepage, but it is not our Optimization object page, to give shielding, not to lose weight to those pages.

Special recommendation can increase the weight of the page

Spiders are interested in special text, links, no matter what page inside, special display links can get more spiders crawling, also will get more weight distribution.

H1 tags, bold fonts, color fonts and so on are all special recommendations, these are we do in the optimization of the time to pay attention to some of the details. In addition, the special area of the page is also a special recommended category, such as the top left of each page is the spider will be particularly patronize the area, the link placed in these areas will also have the weight of the bonus points.

Don't show a lot of links to this page in one page

Because this may be Baidu think is cheating. Many people may want to let the user more stay on a page, so that the search engine that the page is more important, give more weight, so it will be in the page with the link to the page, this is actually very dangerous practice. To understand a little, do not deliberately to meet the search engine to do some of the operation against the user experience. Because Baidu to judge your optimization is the principle of cheating is if there is no search engine you will not do so.

These mentioned above are in the construction of the chain can not be overlooked when the work, to do a good job, the site optimization will appear more relaxed.

In fact, the construction of the chain, more details above the processing, in the details can make spiders crawling more rules, but also can let the site's page to get the ideal weight distribution, effectively improve the ranking of keywords.

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