Six power dealers need to reflect on the issue

In the internet age, if enterprises want to use e-commerce to improve work efficiency and marketing income, if they want to get a chance to settle down and sustainable development in the market competition, they must reflect on themselves at all times in order to innovate and progress continuously. Under normal circumstances, the electrical business enterprise needs to introspect the question to have the following 6 aspects:

1, only pay attention to the site traffic, but do not pay attention to quality.

Traditional "heavy promotion, light marketing, heavy flow, light deal" thinking only applicable to the early development of China's Internet, when the network information resources have not been so numerous, a little promotion will be able to get a good marketing revenue-generating effect. However, with the information explosion occurs frequently, network advertising, product oversupply and so on have been everywhere, corporate network promotion and access to traffic costs have become more and more high, but the effect is getting smaller. The Electronic Business Enterprise website wants to stand out in the vast Internet ocean, being paid attention to by people, we must strengthen the website itself and its products and service quality construction, improve the effective flow rate of attraction and deformation. and load Le person website host site moderator, improve the site affinity and marketing force, the site traffic Ching income, is the perfect choice.

2, only pay attention to new customers, but ignore the maintenance of old customers, do not know how to establish a customer CRM system, resulting in Web site customer turnover and low conversion rate, customer dormancy and loss of the phenomenon is more serious.

New customers are important, old customer maintenance is more important. Research has shown that the business opportunities brought by old customers are at least 3 times times higher than those of new customers. Because old customers have a lot more experience and feelings about your products and services than new customers, they will generally be more likely to trust you, and most will become your loyal customers and self communicators. So, for your website to load the host of the hosting, to live anchor smile service and professional business etiquette to the site of new and old visitors to the ultimate browsing experience and respect, to help new customers quickly understand and access to information about the site, to the strength of the old customers more stylish and personalized network life, So that the real improvement of the site conversion rate and turn heads. In addition, the establishment of customer system, good customer management, for enterprise marketing will be more than half the effort. We can also from the effective management of customers to obtain customer growth or loss of law, so as to effectively adjust the marketing strategy to reduce the customer dormancy or loss phenomenon.

3, cannot find the website target customer, cannot carry on the accurate marketing.

There are business opportunities everywhere, as long as you are good at discovering. Enterprise homepage and Product Main page is the main entrance of traffic and visitors focus. Therefore, we can in the homepage and main product page load site anchors and product anchors, so that professional moderator for corporate brand endorsement for corporate website Nuggets, supplemented by a refreshing audio-visual effects and stylish and convenient interactive design, To help companies quickly screen the target customers and truly improve the site's precision marketing of the attractiveness and transformation. "Good steel used in the blade", that is the truth.

4, the network promotion excessive, throws too many advertisement, the mail, the text message and so on but cannot measure the effect.

As the saying goes: "Too overdo. "Excessive network promotion not only cost the enterprise a lot of human and material resources and financial resources, also give visitors a feeling of exaggeration or not bluffing, if your products and services can not match or exceed the expectations of visitors, then your more promotional, advertising, mail, text messages and so on will only be repulsive, Can't measure its marketing effect. Therefore, the most fastidious network promotion is just right, must be combined with the enterprise's own situation and market development to consider comprehensively, grasp the marketing direction, improve the execution, effectiveness, monitoring and adjustment, so that the marketing sovereignty in the hands of the enterprise, and can be freely available.

5, adhere to the Web site marketing revenue, not easily concessions.

Some people say that marketing is never give in. You can increase the added value of your product, but you must not cut prices easily and so on. Electric Business Enterprise website must adhere to its own marketing revenue bottom line, with good products to bring value to customers benefit, with good service to really impress the customer's heart. Otherwise, too passive, always easy to make concessions, customers will feel that you have no principles, and your products and services generated distrust and other ideas. We must understand that business transactions are based on fairness and trust, and that without fairness, trust will follow.

6, does not pay attention to the data analysis, cannot measure enterprise website business whether healthy development.

This is important. Large data age, do a good job of data analysis, the time to check the development trend, is a business survival of the big thing. Preventive is this truth, to be in the early days of the wrong development of things to eliminate the bud. For the Electric Business Enterprise website Marketing Speaking, completes the website The daily management, the optimized maintenance as well as the related marketing income data monitoring and the analysis, is also advantageous to the website times and the steady development key, cannot neglect.

To sum up, the Electric business enterprise website only insists on self-examination, the time carries on the self optimization and the self-development, creates own core superiority and the unique value, lets oneself always maintain the efficiency efficiency and the service user's commercial rationality, can obtain more sustainable development success opportunity in the present and the future market competition.

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