Six rooms are no longer short of money, it's huangrugeshi.

Guide: March 17 night, suspended for several months song performing arts announced the reorganization plan, to 2.6 billion yuan to buy six rooms, the former is the first domestic line performance, and six rooms are online deduction of the first three, the pair together, the future will become a big entertainment.
Regardless of the outcome, six rooms after all no longer lack of money, it can open the arm dry finished: 100% equity = 2.602 billion yuan. And in the past, six rooms almost because of lack of money to die, in the 2008 financial crisis, the founder Liu a creditor, no wages, not to melt money ...

Think of the scene, do not know Liu Heart will have touched, all Huangrugeshi. In early 2012, founder Liu accepted the "entrepreneur" reporter Lu Xucheng interview, the whole process described detail.

Also in 2008, when the entire video website industry was considered to have no future, the six-room CEO Liu Office was full of creditors. Liu a pair of lose appearance: "You want money, I can understand, I have money I also give you ..."

Wearing a cap, a casual outfit of the six room CEO Liu, January 6 afternoon with the "entrepreneur" reporter recalls his experience of the most bitter force of the day. Another two days (January 8), six rooms will be in Beijing five Pine Stadium to hold a concert, the main characters are six rooms "show" on the small star, the host is what Jiong, the appearance fee reportedly reached 600,000 yuan.

Huangrugeshi.

In November 2008, Liu the six-room staff from 250 people to about 60 people, every day to work to deal with the bad thing is with the creditor "dead knock". Creditors don't go in the office, he also felt at ease to work, the creditor to the court, he well-meaning persuasion, if let six rooms died, most of your money will not come back, because the layoff when six room has been most of the cash compensation to the staff, "so you see we layoffs no one scold me."

The biggest lenders in the six rooms are bandwidth and server providers, such as Blue Flood. These suppliers in the 2007 video site industry The most fire, give Youku, potatoes these video site payment period is 3-6 months, video site can use the bandwidth, the cost of deferred payment. Liu recalls that if all these expenses were liquidated at that time, six rooms would be closed immediately.

"At that time, the discount also can not melt the capital, this industry is a ' drink blood ' industry." Liu This explanation: the video site did not have a clear profit model at that time, bandwidth, server, copyright and other costs like a bottomless pit, all people have no confidence in the industry.

To his death, Liu and his investors didn't get it right at first. The six rooms are one of the first video sites in China to share video clips, and in 2006 it was the largest video-sharing site in China, with the author Hu, a "steamed bun". Liu and his angel investors all think that video site is a creative industry, as long as the investment millions of dollars.

This glorious history is short. 2007, starting from six rooms, all video sites through the "album" form, so that users with a length of 5 minutes, will be longer TV dramas, movies and other upload video sites, video site traffic can not stop-users watch a TV series is a few 10 minutes, IP and PV and Sina and other text-oriented web site than and very suffer,

"The cost is totally absurd, so what do we do?" 2007 we said, ' We're with ', and potatoes started doing a lot of long slices in other ways. Liu said, the long film is in fact the continuous play of short films, there is no technical content, but it overturned the entire industry, it turned out that everyone is to do video sharing, and later turned into a film station. By 2008, Youku, potatoes, and so on, began to compete on who's long films to do more smoothly, although there is a CDN acceleration and other means, but to do more fluent only to spend more money to buy more expensive bandwidth, "you want to let the users in Beijing feel good, can only buy more than a few times the remote areas of the Beijing area of bandwidth."

Starting in the second half of 2007, Liu finally believed it was an industry that needed to hit 200 million of dollars to win. "It was unthinkable in the past, a market segment of 200 million dollars hit down, it is too evil to spend this money." "Koo and other investment-origin video site players began to" cold "capital play to melt the second round, the third round, took all the funds, and Liu and his investors are swinging in the middle with or not with, uncomfortable.

"Someone's going to make a movie, but we've been pretty panicked," he said. "Liu said," No, no, no, "this thing can not see the future. ”

However, the sudden financial crisis of 2008 instead let the suffering of Liu and investors freed, but a bit brutal. "Investors are also no pressure, and do not have to take the concept of video sites to finance, because it is not." Liu said that although the whole environment was so stressful, six rooms could finally do what they didn't dare to do before.

Liu with all creditors – including investors – has thrown a survival plan: Remove all the long videos, brake the biggest bandwidth cost, and find businesses that generate revenue quickly. Liu to the technical department's request is that all long video deleted only equivalent to the original 10% of the bandwidth, but to ensure that the entire Web site traffic equivalent to the original 70%, "I want to ensure rankings, I want to sell ads, traffic can not fall too much." "he explained.

Then, Liu also asked the advertising department staff braved the overwhelming negative news, holding "cheating" equivalent to the original 70% of the traffic to sell 150% of the ads. Liu aimed at the richest game industry, a large number of video game upload games, a home visit customers, "We do not say that we are the video sharing industry's largest site, we say we are the game industry's largest video site, to find partners, and then malicious hit an ad to it." ”

At the most bitter time, all six rooms had no three risks, and only 70% were paid. Liu deliberately let the company set aside 300,000 yuan, as a contingency for employees, who have weddings and so on when the money from the fund. "A hundred thousand of dollars." In March 2009, Liu said, the six rooms made their first salary with their own money (rather than the investors ' money), and then slowly began to pay in full to make up for the "three risks and one gold". The main "online performance" concept of the Six room "show field" business has also begun to grow, Liu is proud of his own exploration of the user to buy "aircraft" and other virtual goods to the online star user pay model, now six rooms have risen to nearly 200 people, and ready to introduce the next round of financing.

"There are also changes to the Chinese video site, there is no independent video site main station traffic over 10%, about 40% of the traffic from Baidu." Liu talked about the Chinese video website industry pattern, said that oneself is "the bystander", "assumes that does not have the video website, may we allocate to do the group purchase, the group buying will play more intense, these people certainly must choose this theme to start a business." ”

Select the video site industry is the fate of Liu, his life is not the same as the selection of the Group to dial better?