Six-Step positioning keywords

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Any excellent SEO (SEO) work starts with the appropriate keyword recognition and classification.

Customers often ask how many keywords they should try to bid on, but there is no "right" answer to the question.

The following is a basic strategy to help you do keyword search.

Identify a list of keywords

Identify an extensive list of phrases that should be relevant to your business and indicate that the searcher may be interested in your content. Use intuition, PPC data, competitor information, analytics data, internal search data, Google display data, and any historical data from your company or customer that can be used to build your original "seed vocabulary" list.

Extended List

Use Google keyword tools (if you can, then use tools such as Wordtracker, Keyword Discovery) to expand the list of seed words and help you understand the relevant search volume for your keywords.

It is noteworthy that Google's search volume forecasts are usually inaccurate and are only more helpful when comparing the relative popularity of each word. In other words, if the keyword A's monthly search volume is 5,000, the keyword B's monthly search is 10,000, you can say that keyword B is more popular, but cannot simply think that priority keyword B will bring you 10,000 users per month, this possibility is uncertain.

Note: If the funds are sufficient, the use of paid bidding is a good way to detect keyword popularity and conversion rate, it can determine the most important keywords to achieve the search organic.

Sort your list of keywords

The expanded list is your "total set of keywords." Then the list should be sorted appropriately to select the key words that are most important to your activity.

These are the keywords you should follow to rank as a barometer. In addition, these keywords should be preferred after you start the activity of linking up.

Some companies end up with 25 preferred keywords, while others select hundreds (such as product diversification and large companies that have child brands). Priority keywords should be the most revenue-boosting vocabulary.

That being said, it is important to remember that the company's industry competitiveness has a certain impact on the choice of preferred vocabulary.

For companies like Petco, "dog food" is naturally a good keyword. But for a small pet shop on the Pacific Beach, it is more important to choose the keywords "dog food on the Pacific Beach" to increase competitiveness and web browsing. In this case, "dog food" is still the key word for a small pet shop, but it is not able to raise its priority.

Classify priority keywords

Once you have identified the priority list of keywords for your activity, you should classify keywords into paragraphs according to business objectives. This helps to report and understand work performance in more detail.

At least the keywords should be classified into brands, no brand two categories. Other categories include product type, sub brand, Enterprise Group, basic keywords (e.g. all keywords for dog food) and keywords that map to specific business goals or customer markets.

Keyword classification will facilitate your team's understanding of the impact of search engine optimization work.

5, determine the priority landing page

Once you've identified the keywords above, you can start mapping the keywords to the relevant pages. These pages will serve as priority keywords for optimizing the activities of the primary goal.

You will find that once you start page optimization for the Priority Landing page (page title, meta tag and description, H tag), a page may only be related to one or two priority words. Here you can use additional keywords that are not used as a priority word to strengthen the optimization and aim for a broader goal.

For example, the Pacific Beach Pet store staff may choose "Pacific Beach dog Food" as a priority keyword. However, this may be the only priority keyword on the list of preferred keywords related to the dog food page.

So when optimizing the elements of the dog-food page, they will refer to the list of keywords and find additional keywords such as "dog food Online", "Dog food Sale", "dog food purchase" to enhance optimization. These phrases are not added to the list of preferred keywords for competitive reasons, but companies still use these phrases in page optimization. The resulting page title may be:

"California, Pacific Beach, dog food for sale: Online shopping offers"

This page title contains the main words and other keywords in the list. Keep in mind that in the page header, you do not have to rank the words in order to pursue relevance. Therefore, the title and phrases such as "dog food for the Pacific Beach", "Dog Food for Sale", "dog food Online", "Dog food purchase", "Buy dog food on the Pacific Beach" are related. This allows us to target a series of related keywords in the title of the page.

Having a prioritized list of keywords will help us decide where to spend resources, which keywords to bid for, which keywords to prioritize, and which keywords to use for reporting to the supervisor to help them understand the job performance better.

In cases where a page is related to a number of keywords, this method can decide which keywords to emphasize to optimize.

Constantly improve the list of keywords

New keywords can mean new business opportunities, and focusing on PPC data and analysis data is important for identifying new keywords. This is especially true for new brands and Sub brands, as well as seasonal keywords.

It's a good idea to check the data every month to catch any new opportunities, and it should be included in your search engine optimization work.

Hopefully this keyword research step will provide you with a good framework and a solid foundation for your search engine optimization project. Good luck!

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