Six ways to attract readers ' attention to web content writing techniques

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1. Content chunking

The text information is divided into "block", which is convenient for readers to browse and read. According to the study, people's eyes can only focus on and track 100 words of fixed paragraphs, if higher than this number, the attention of people reading will be dispersed. Block content writing should use a natural separation and help readers get information in manageable paragraphs. Each "block" typically consists of two to three paragraphs, each with a subtitle, and a lot of white leaves around. Second, in the construction of English web site (page design), the article to use the dot modified or marked with a numbered list to get more people overseas.

2. Use Illuminating Headlines

Getoux and eye tracking studies have repeatedly shown that titles can grab people's eyeballs. Using descriptive phrases to give the reader an instant knowledge of what the content is will play an important role. Try to use words that allow the reader to quickly understand the meaning of the content at the beginning of the title.

3. Format of the text

Keyword Bold-helps you understand the approximate content of a paragraph. But don't overdo it, too much black text is easy to distract readers. Use dots and lists of numbers--a good way to maximize information by following a dot or a list of numbers under a heading--for a lot of lengthy information, tables can quickly deliver comparison information and avoid information omissions.

4, the use of anchor points

Effective anchor points can help attract attention. Use leader avatars, photos, pictures, audio or video to guide your eyes and enhance information delivery.

5, to ensure clear and concise

Write with a positive tone, using a strong verb and a simple sentence structure, and a language. Gorgeous or market-oriented prose greatly reduces the reader's patience and makes the reader feel.

6, hire a good design

Good design helps to deliver information while advising confidence and trust. Proper use of visual separation and hierarchy helps readers to read comfortably and help customers jump to the next step to interact with you.

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