Small and medium enterprise site operation from five aspects of the refusal to do surface kung Fu

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Today's SME promotion and promotion are no longer content with television, newspapers and magazines, but will focus on the network of the larger and more potential platform, especially for those newly established small and medium-sized enterprises, not too much visibility, not too high credibility, the best way to publicize the network. So now, whether it is a small or medium-sized companies, SMEs have their own SME website. Such a popular way of marketing is widely used, but in so many small and medium-sized enterprises, how to effectively let their small and medium-sized enterprises to break through, the vast number of netizens concerned, it must not just on the surface of the site to do Kung Fu. Here are a few suggestions:

I. Long-term vision, really build their own brand

You can look at these real corporate brands, Baidu recognized by the Enterprise will provide it with columns, this is the advantage, and we as enterprises into the Internet, to do the first step is to establish a brand, if our site can also be like Jingdong, suning and so on, I think we are not very far away from success.

The establishment of brand this is not very quickly and effectively to promote the website, but must be put in the first talk. Because fundamentally, want the small and medium-sized enterprises to go more long-term, it is necessary to patiently carry out their own brand building, not a quick buck. Note to each post, all signed their own brand name, the name to be fixed, with the cumulative time, people will have an impression, at the same time on the quality of the brand has a certain end, do not forget to add brand image together to deepen the impression. What you have to do is to stabilize and maintain your brand, rashness, and patience. In the various forums, actively answer all the questions, the attitude of humility. Post reprint should pay attention to not too much, on the contrary the most need to pay attention to the quality of the post. Over time, people will produce this brand is the quality assurance of such an impression. Come to this step, it is probably to create their own brand. After the work is to upgrade their small and medium-sized enterprises, adhere to their own image.

Two. Do a good job of the website, timely update

The world of the Internet is changing, if you can't keep up with the pace of change, it will be forgotten. Similarly, if a small and medium-sized website content can not be updated in a timely manner, always stale information, slowly will cause people's dissatisfaction, and even gradually forgotten. Therefore, to do a good job of the site, we must always remember to update the SME information to the SME website, for example, the company's new product information, the entire industry market, or the company to hold the latest activities, as long as not involved in the company's confidential, some platform popularity is not high, but faster search updates, can keep hyperlinks in the post, Such a platform is also worth considering. The last is to pay attention to the details, that is, all types of platforms in the registration will provide the space site should be as much as possible to update the information, will be the latest news and netizens to share, changing information, can cause people to break the interest, for a long time to get people's attention. Here will have to mention admin and Chinaz two sites, every day there are a large number of original updates, this is the site to want to base the source. We can take a look at two screenshots:

Three. Promote the primary and secondary, grasp the details

Since to do the website promotion, must choose the promotion platform, the promotion platform so many, cannot disorderly the position, promotes everywhere, chooses several positions to be stationed in the meantime, carries on the long-term struggle. Select a platform to pay attention to two aspects, popularity and generosity. High-popularity platform naturally needless to say, can directly to small and medium-sized enterprises to bring traffic and users. As for generosity, some platform, but faster search updates, can keep hyperlinks in the post, such a platform is also worth considering. Finally, attention to detail, that is, all types of platforms in the registration will provide space, this space if good use, such as adding links and so on, this is a very labor-saving way to promote, not waste.

Four. Website construction should pay attention to the form should be concise

Now many sites like to use a lot of pictures and Flash, a link to open the site, is a variety of pictures, FLASH, often such sites need a certain amount of time buffer, if the network is not too good users, this time will lose patience. And too much pictures and flash will divert people's attention, but in fact, the text should be the essence of the content of the site, some people want to pay attention to the text part, but by the picture, but also affect the interest. So the site is still as concise as possible, pictures not too much, as far as possible to take the form of text.

Five. Advertise on the industry website

The most direct and attractive approach is to publish SME information on the industry-related websites of SMEs. In this way, to avoid the blindness of information published around, some sites, and small and medium-sized information is completely irrelevant, even if the promotion, will not get too much attention, and directly in the industry on the website propaganda, like-minded interested, very easy to be noticed, but also accepted and absorbed by people. A lot of people see the same time, Baidu and Google and so on search engines are included, while improving the site's search rankings, is a way to kill two birds.

Six. Learn more about other small and medium-sized enterprises

This is no skill, for small and medium-sized enterprises, need is a lot of learning, such as Alibaba to see other people's promotion methods. A lot of questions to participate in the answer, you can also leave their own small and medium-sized Web site, may be able to win customers, while building credibility.

The above seven points of advice are I run my own website summed up, I think the online enterprises, regardless of large and small we are relying on traffic, by conversion rate to survive, so strengthen their own quality improvement, expand the external channel is our fundamental, hope that the owners of small and medium-sized enterprises can grasp these points, improve the effectiveness of the site operation. Article by black eye How to remove http://www.xunyicao365.com/Original, reproduced please indicate the source thank you!