Small and medium-sized group buying to fight against industry oligarchs

Commercial News (reporter Chong Xiao meng) Group buy industry market pattern more clear. The reporter learned yesterday, the domestic independent group buying website (does not contain gathers the cost) in this year January-November turnover about 18.63 billion yuan, broke through 20 billion yuan mark no suspense. Although the scale reached twice times the same period last year, but the growth rate slowed considerably, group buying has officially entered the "Oligarch competition" era. Http://www.aliyun.com/zixun/aggregation/32834.html "> Insiders believe that the next three years, group buying industry will form a mass of small and medium-sized group buying settled into a cost-effective, common confrontation industry" five "pattern.

Last year, the total income of group purchase 11 billion yuan, this year, the turnover of group buying industry, while the growth momentum is not as big as before. In 2010, the total deal of the independent group purchase site is less than 2 billion yuan, which means that from the "crazy long-term" in 2010-2011, the group purchase industry achieved nearly 500% increase. But from last year to this year, the group buying industry sales grew less than 100%.

Eric Yang Weiqing, director of marketing Consulting, said that from the overall market, the 2012 group buying market has come to a sober stage of development. In the past, there were almost 5,000 group buying sites, and now only 1000 are operating; On the other hand, the handle, the public comments, the United States and other comprehensive strength of the group of groups in the development of a relatively strong and still achieve a high growth.

Last month, the full net to make ends meet, let group buying industry see a trace of "Do not make money" mire of dawn. However, one of the investors in the handle network, Jinsha Venture investment fund partner Zhu Yuhu, the full network, such as the monthly sales scale in tens other enterprises, for the industry "not much significance."

In the independent group purchase website concentration is more and more strong at the same time, another force is also rising, it is Alibaba's group buying platform for a good deal.

Last year, the cost of the sale of 10.18 billion yuan, with all the domestic independent group purchase site rival. After enabling the independent domain name, the implementation of the comprehensive open strategy, the cost-benefit by virtue of its flow advantage, will aim at the "domestic first group buying platform." In the two-way demand, the domestic number of small and medium-sized group buying sites have settled into a good deal, by its flow of food to buy cakes. At present, the Thousand Products network, tick group, high peer nets and full network, such as independent group purchase has settled into a cost-effective. A senior industry personage thinks, at present many group buy the website because the flow is low, must to gathers the economical "hug thigh" can subsist.

It is worth mentioning is that the current settled into a cost-effective platform group buy enterprises are monthly sales in billion below the small and medium-sized enterprises, in the group purchase industry before V, even Alibaba investment in the United States to the platform of the network is very cautious. "In the future, the group buying industry will form a cost-effective alliance with small and medium-sized enterprises, and jointly counter the handle network, the public comment on the network and other oligarch enterprise situation." ”