Small breadth: Analysis of the seven failures of network marketing

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Network Marketing In recent years is also a rapid advance, the enterprises are also want to use network marketing this sharp weapon for the company to turn the mantle of fullness, but no one knows that any kind of tool used improperly will weaken its power or seriously injured himself. In the enterprise launches the network marketing the time, the marketing failure is also endless, today the author is to pay attention to the small wide friend to analyze the network marketing failure several aspects.

First: The network marketing does not have the overall co-ordination to begin implementation. This is the most terrible, because network marketing is a link is a whole, in the middle of each link in the ring is closely linked to the ring. Eg: Corporate planning website-production site-operating site-promotion site-statistical analysis data-adjust marketing methods. It can be said that these steps are linked to each other, a business if you want to do a good job of network marketing, we must carefully develop a feasible implementation plan, so as not to short.

Second: The purpose of website construction is not clear. Website construction This technology in the unceasing development, may say very is splendid, now the visual website's protrusion also occupies the website construction profession the very big component. But the enterprise builds the station, must make clear oneself the goal is to display own website, still must use the website to bring the customer to the enterprise. The goal is to make it clear that the site is not a failure to build this link. Because of the quality and purpose of the site construction, the impact of the Web site in the network to promote the advantages.

Third: The marketing means is not good at flexible use. The middle of the failure of enterprise search engine bidding is the most obvious, can also say 100 bidding enterprises, can do a good job from the search engine to bring customers only 10 not, this is why there are many advertising account management companies, but also the emergence of these companies, to save the enterprise. Shanghai Easy Point Network professional engaged in advertising account management, for enterprises to save every penny, so that enterprises with the lowest investment to obtain the greatest benefits.

Four: Website information collection for the king. This is now a lot of large-scale portal sites and resource sites, the characteristics of a large number of collection to fill the site's flaws, but this approach has completely affected the development of the website, and thus make the network marketing can not move, because the site garbage, no traffic, marketing certainly cannot further.

V: Re-credit search engine optimization. Search Engine optimization is the largest share of network marketing, enterprises slowly found the importance of search engines, various industries have been launched to SEO, many enterprises are the failure of the keyword ranking up, but there is no customer, the same thing is half the work. So enterprises in the emphasis on SEO at the same time, but also to do a good job of user conversion rate, exhausted to use the means to enter your site to convert customers into potential customers.

Sixth: Marketing line and offline fault. Network Marketing According to action, divided into online action and offline action, online is the accumulation of contacts, and then through the offline some of the exchange activities to drive online users sticky and word-of-mouth. So many enterprises do not pay attention to, it is a network marketing a major failure.

Seventh: Ignore marketing data. This marketing data represents the implementation of network marketing means to achieve the effect of the embodiment, if all the work has been done, this step ignored, then marketing is simply wasted, so enterprises in the network marketing process must pay attention to data statistics and analysis, accurate data statistics and data analysis, In order to keep the old customers long stay, new customers continue to pour in, the success of database marketing is the result of data statistics and analysis. If an enterprise tries the database marketing, is good at statistics and analyzes the data, certainly may the database marketing completes.

A lot of successful marketing experience on the Internet, failure of very little, today small wide on the use of a failure to let more enterprises understand the network marketing process need to pay attention to the matter, and finally to the enterprise, do network marketing must co-ordinate the overall situation, the details are done, one of the details do, you will benefit.

Author: ecomma Source: www.seohi.cn