Small Business Network Marketing 101 Principles

Did you ever get a magazine about something you don't know about, you read a magazine, you listen to the author tell you something exciting, you dream of a beautiful scene, and you want to be able to do what you write. But no matter how hard you try, you just can't understand what is written in the book, unless you can achieve the basic conditions necessary for the complete event, all your efforts will be futile.

For me, make is such a magazine. The magazine is full of cool projects, but requires users to have basic knowledge that we cannot bring to life. In the magazine's blog you can see some of the items that make me envious and confused. Depending on these tips, it's easy to finish these projects, but when the hardware hackers on the Web site might be able to control the microcontroller and act as their next automatic project, I feel like the one with all the skills. It's cool, but I've never practiced it.

Recently, I read Fred Aun an article about how http://www.aliyun.com/zixun/aggregation/9348.html "> Small businesses are marketing through the web." With a recent opus study, Fred Aun believes that when most small businesses want to market on the web, they don't know how to start the program, how to invest it, or how to start a successful plan. When I read this article, I felt that many small business owners viewed the site as a marketing platform, as I read in Make magazine: Sounds good, but it is difficult to practice.

Next, I introduce the Web101 law for small businesses in particular:

1, to determine the need for the site is. If it is to drive sales, you need to look for different opportunities for e-business choices. Try to find a simple solution on Amazon and Yahoo. If it is to keep the market ahead, you need to provide an easy way to allow users to contact you through the site, to provide a lot of information on the site with you in the first time to get in touch; If you're recruiting, you need to explain why people work with you. If you are setting up a website to promote competition, this is the motivation to start a project.

2, determine who you want to contact. If this is an expectation, you need to provide information to help users make decisions at the time of purchase. You can provide some basic things, such as product prices, where you are located. If you are trying to serve your current customers, consider what questions they will ask. Collect these questions and then make an answer and put them on the website. If you're trying to reach out to new employees, you'll need to provide some information on the site that explains why they should be working for you.

3, the site for small businesses need to provide what information. If you don't have any information, simply place your address and phone number in a prominent position. I know this sounds incredible, but there are a lot of websites that have problems communicating with users because it's amazing that users can't find a way to contact them. When you put information on the site, you can also put a map. If the information is not helpful to the user and the enterprise contact, then these content is meaningless. Google now allows users to add simple maps to the site, and you can go to Google Maps to learn more.

4. How much money are you going to spend? This is a commonplace question. The answer should not be "what do you get in return?" "Open the spreadsheet and do some ROI operations." What are you selling now? What rewards do you get from traditional advertising campaigns? If you want to promote your business through online advertising, take a quick look at Google AdWords or Yahoo search marketing, you will know how many clicks the ad has to match your investment. According to the ad-Conservative Butenafine Ctr and 1–2% conversion rates, it's not hard to figure out how much extra revenue you'll get. For example, if you want to buy an ad that can get 2.5 of dollars in CPM, Invest 3000 dollars, you can get 1.2 million impression ads. If you have 1% Ctr, you can get 12,000 clicks. If 3% of clicks are converted to sales, you can get 360 sales opportunities. Is this enough to pay for your advertising? According to each sales profit, you need to work out the advertising plan.

5, the establishment of the website. Who builds the site? You want to build your own website? Are you looking for a third party to build a website? Do you need a large website company or an advertising agency to help? These are determined by your input, your skills, and the time you devote to the project. Remember: When the site starts to design, you want to make sure it's worth the effort. Unless you want to get a bad impression of advertising, to get rid of users, you do not spend money.

6, propaganda website. How do you advertise your website? This is a tricky problem because you have a lot of options. The Entrepreneur.com website provides some excellent link resources for small businesses. You can also find some links through this article to get a free service to help you determine what keywords you need to advertise your business through search engines. No matter what you do on the website, be sure to send it to your current users by direct mail, prompting them to visit your new site, and make Word-of-mouth announcements.

7. Evaluate the website. Once the site starts to run, keep a close eye on the traffic and see if the investment is worth it. How do you do that? Google Analytics is a good product that provides a lot of information and is free.

8, tracking. Finally, you need to decide how to integrate the new website or the new online campaign into your business activities. Who will upgrade the site content? Who will answer the incoming query? How do you make sure they return again? The answers to these questions depend on your business, but keep in mind that this will not happen unless the site's feedback becomes part of someone's job description.

For small businesses, there is no need to worry about online marketing activities when they are fully justified and carefully organized. Try to answer some of these questions and see what stage you are in.

(Original: October 15, 2007; compiling: Song)