Small domain name of the lack of brand discourse right small and medium enterprises can't afford to hurt

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Song Mei advertising company manager Aiguo recently some annoying, their own pay for the use of the website domain name, ownership is not all of their own, but was originally to build their own web site to create a network company "extortion." In the five-digit domain name transfer fee, Zhang Manager is very angry, but only helpless sad and ready to give up. This is not a case! The latest statistics show that, with the development of Internet Basic application, more than 73.6% of the SMEs in our country have established websites. Although a large number of small and medium-sized enterprises have awareness, and continue to expand Web site construction, search engine promotion and other Internet marketing work, but due to the weak ownership awareness and lack of expertise, has not yet begun to lose in the starting point. The domain name, as a corporate internet marketing pass, has become the biggest weakness.

The loss of domain name ownership, the lack of internet brand discourse rights, so that some enterprises in the network era before the big marketing stretched. However, for domain names, ownership, though very important, is only part of it. Just like the name of the company and trademark brand, rich artistic conception is easy to spread the title of the font, with the power of the Internet marketing is undoubtedly a menace. Domain name and trademark brand is not the same, Shanghai pilotage Technology, a professional website construction company, but also China million network domain name registration service Partners, the relevant person in the interview pointed out that the domain name in fact, the relationship between the security of the site can be stable operation, stable DNS service is critical. However, the vast majority of companies are not so conscious, but take for granted that the same domain name to choose which service provider registration results are the same.

and brand name different not only DNS resolution services, but also the user's use habits. Like the Chinese online chat habit of using QQ and European and American netizens are more inclined to MSN, Domain name choice must take into account browsing groups, and pay attention to the user's use habits. The domain name can be composed of 26 Latin letters and 0-9 nine Arabic numerals, as well as a hyphen "-" (hyphen "-") that cannot appear at the beginning or end of a domain name body. Despite this combination, you can give a wide variety of domain name choices, but not all combinations are suitable for use. In China, the rich meaning of phonetic domain name is certainly preferred, and if the customer groups in Europe and the United States and other Latin language countries, English word combination is a good choice. Another need to take into account the user's habit is that the COM domain name has been preconceived people, more than 80% of the use of frequency, so that users will not naturally choose the preferred input ***.com. So, if not necessary or have to have, COM domain name is definitely the first choice.

While taking into account user habits, brand protection is also indispensable, and brand protection is the weak point of small and medium-sized enterprises. The first is the enterprise size, brand protection, such as company name, product trademark, or industry product name, and so on. Special mention is that many companies now have 400 or 800 customer service hotline, as a sign of identification of enterprises, it is recommended to register as a domain name, not to competitors or ulterior motives any opportunity. Brand protection is not only reflected in the domain name of the main body, domain name types can not be ignored, at least the common types of domain names, such as com/net/cn/com. CN, to know that based on reality, many people can not distinguish between the domain name suffix is COM or cn or com.cn. As ICANN continues to open up, the Internet will have to be more open, the multilingual top-level domain is the trend, and brand protection should extend to Chinese domain names moderately.

Back to the beauty of advertising Zhang Manager's confusion, domain name ownership can not be ignored, and this is the soft rib of small and medium-sized enterprises. The domain name is like the trademark, is the Internet effective identification mark, also has its ownership question. And based on the sales of trusted Web site construction, to ensure that domain name ownership, site ownership, record the main three highly unified, to give users a higher trust experience has to be. With the national domain name registration and Internet real-time access policy gradually in-depth implementation, we have reason to believe that this dilemma is temporary. But in this process, SMEs should be cautious to improve the sense of ownership of copyright, to ensure that the title of the domain name does not lose. The general domain registrar publicly provides the domain name WHOIS query service, through the query, a few seconds to verify ownership. At the same time, domain name registration certificate is also the protection of domain name rights of one of the credentials, domain name registration after 15th can be obtained from the domain name registrar.

Domain name is definitely not a cloud, the lack of internet brand discourse right small and medium-sized enterprises can't afford! As a basic application, the domain name purchase is to carry out Internet marketing is the first step, but also the most important step. However, this has not caused enough attention to small and medium-sized Enterprises, "Shanghai website Construction Company Pilotage Technology (www.joyweb.net.cn)," said the relevant person, "not only small and medium-sized enterprises, many large e-commerce companies, such as Jingdong Mall and the new Egg net, its beginning also did not pay attention to this, But big companies have enough money to buy back domain names, and small businesses can't. For small and medium-sized enterprises, should be taken seriously from the consciousness, so as to prepare for the rainy day. ”