Small Business search Engine Marketing Solution Overview

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2012 years Double 11 Alipay turnover 19.1 billion yuan, 2013 years double 11 Alipay turnover 35.1 billion yuan, with the development of the Internet, E-commerce continues to mature, prompting more business transformation to do network marketing. Some people say that network marketing is not a business to do not want to do the problem, but want to survive must do, then how to do a good job of network marketing will be a problem facing enterprises. Today we share a summary of the SME search Engine Marketing (SEM) solution.

First of all, we are still familiar with the search engine marketing effect of transformation funnel, funnel from three stages are: Baidu promotion phase, enterprise site stage and sales stage, then we from these three dimensions specific said the enterprise in each stage should pay attention to the problem.

I. Baidu Promotion Stage

Baidu Promotion phase is a drainage link, then how to more accurate access to traffic, attracting potential target audience will be a very important link, then the need for enterprises from the perspective of the potential audience to filter keywords and writing ideas, while the need for in-depth analysis of potential target audience search behavior, In different stages of purchasing enterprises to push different selling points, but also in a highly dynamic market environment in the rational allocation of marketing resources, as well as according to Baidu to promote account data mining analysis for the enterprise's account optimization and advertising creative direction.

Second, the Enterprise website stage

Some enterprises in doing search engine marketing (SEM) when only to stay in the Baidu promotion phase, and ignore the enterprise site stage and sales stage, then we can clearly see such a business marketing effect is very unsatisfactory. (Tips: This article is Yaorui original, Baidu certified marketing consultant, push a SEM channel editor, Speed network columnist, division from "Console Network Marketing" expert Kun, want to communicate more about Baidu bid promotion friend, please login Yaorui (pinyin) point card mother or Baidu Yaorui. Please retain this copyright information when reproduced. )

First we should be clear about the function of the corporate web site is to inform and persuade potential target audience, then we should be clear about the functions of our corporate Web site and how to persuade potential target audience for the next step of the consultation. It should also be noted that the business should be the contact method in the obvious place, the construction of the website needs according to the audience's browsing custom design, more importantly is our Enterprise website is a super salesman, then we should target audiences like content as well as our enterprise's product/service selling point reasonable display in the Enterprise website.

III. Sales Phase

The sales phase is the last part of our business, is also a very important link, what we have done before is to attract potential target audience to our corporate website, then we need the site customer service has a very high sales, from another point of view the role of customer service for the enterprise potential for the audience to solve product/service questions , at the same time customer service is a direct contact with potential target audience, clearer target audience's needs and questions, so in the marketing stage enterprises can not ignore the use of customer service.

Summary, small and medium-sized search engine sales (SEM) solution we need from the Baidu promotion phase, enterprise site stage and sales phase of these three dimensions to start, each stage needs to be subdivided, landing, as well as the need to pay attention to the problem, want to learn more about how to carry out the SME search engine marketing Solutions Please keep an eye on my article.

Author information: Yaorui, Baidu certified marketing consultant, push a SEM channel editor, Speed network columnist, division from the "console network Marketing" expert Kun, want to see more articles please login www.yaoruibin.com. Personal micro-signal: yaoruibin0321