Smart TV becomes one of the hottest end products in China

2013, Smart TV has become one of the hottest end products in China. For a time, the market appeared a large number of smart labels on the TV brand, from market research, the majority of TV manufacturers to provide a good intelligent interactive experience, but there are some manufacturers weeding, playing with the banner of Smart television consumers.

By the Third Institute of China Electronics Technology Group (hereinafter referred to as electronic three), Sohu it and Allwin Consulting jointly launched the "Smart TV Small Survey" has received more than 5,000 effective questionnaires, questionnaires show: Users of the quality, after-sale, price and video demand ranked in the top few. This means that when users demand a return to quality, the need for TV intelligence, especially Internet video, is beginning to get stronger.

Director of electronics three Wuxin

How to help consumers buy smart TV? Under the guidance of electronic three, the electronic three, Sohu it and Allwin Consulting jointly released the "Intelligent TV Experience Index" guidance. Guidance Opinion: In product objective testing, channel and after-sale data research, product subjective test three performance outstanding products, will be worth consumers to buy products.

Objective testing, electronics three and Sohu it through the construction of home appliances evaluation laboratory methods, the market mainstream of 12 home appliance brand products for evaluation, evaluation brands including LG, Samsung, Haier, Hisense, Skyworth, Changhong, Lenovo, Konka, TCL, millet, music, with the continent electronics. The dimensions of the evaluation focus on four aspects of TV configuration, basic functions, intelligent functions and performance metrics.

Sohu It digital channel deputy editor Liu

The channel and after-sale data research work mainly by Allwin consultation completes, covers the aspect has the Post-sale service, the purchase channel and the price ratio three aspects. In the purchase channel, the main consideration is the line, the online purchase channel coverage, whether the spot; after-sales service, is to take the company's official website to provide after-sales outlets, Sohu it telephone survey way;

Allwin Zhou

Product subjective test mainly revolves around five dimensions, which are quality experience, visual experience, network video, remote control operation experience, and interactive experience. Participate in the subjective test of the judges, both from China network, Xinhua, People's Daily, bright net, the National Grid, HC home power grid, projection era, the popular home grid and other media, there are three tables Longmen and other well-known from the media, as well as industry experts and geeks players.

Subjective test Site

In the December 21 "Intelligent Television Experience Index" subjective evaluation of the site, the electronics three, Sohu it and Allwin Consulting jointly issued the "Smart Television Experience Index" guidance of the detailed terms. For example, the boot speed control within 15 seconds, remote settings should be user-friendly, with good internet access, good human-computer interaction, good quality and so on.

The full text of the guidance of the Intelligent TV Experience Index:

Objective test (accounted for 30%):

1, the boot speed should be controlled within 15 seconds. When the intelligent TV starts up, the load of the related intelligent module will seriously affect the boot speed, which will directly affect the user's viewing psychology. Guidance Opinion: The ideal boot time is controlled in 15 seconds.

2, the remote control design should be humanized. The addition of new features will add points to the remote controller, such as the use of gravitational induction and voice input on the controller to control the TV with the touch pad.

3, good networking function. Smart TVs should support network TV features and have an app store for downloading and installing applications.

4, good man-machine interaction experience. The guiding opinion is that at present, multi-screen interaction, voice control to become the standard of intelligent television, body sense games, hand gestures control and facial recognition also began to appear, many enthusiasts are enthusiastic about the realization of new features.

Channel and aftermarket (accounted for 30%):

In the purchase channel, should as far as possible cover the line, the offline channel, and lays as many cities as possible. Among them, does not provide the spot sale plays the false marketing the company should arouse the concern.

After-sales service, the more companies covering cities, the more perfect after-sales service can be considered.

In terms of price/performance, compare the price of the same size smart TV, the lower-than-average product is considered to be more cost-effective.

Product subjective test (accounted for 40%):

1, the remote control design should be humanized. Easy to get started, the sensitivity of the reaction becomes an important indicator of the remote control, the control angle, the television remote test at multiple angles, the commonly used function is easy to find, input source switch key, return key, menu key use is convenient and easy to find control; Special functions on remote control, for controlling TV Function button is useful or more prominent features

2, network Video test. The network video playback fluency degree under the same network condition; the rich degree of the video source of the intelligent TV partner has become the focus of the user, the search function is convenient, the playback picture quality, the video memory function, exit the watch video, enter the video again, whether has the prompt to continue to play.

3, good man-machine interaction experience. Menu senses, menu sharpness, layout feeling; menu response speed, through the remote control of the menu function experience; the rationality of the menu design, external device access after the prompts, network environment, the interface recommended that your content is the most commonly used; network connection difficult, whether easy to find network connection function, through the menu prompts and input , whether it is easy to connect, whether the product has voice control-if it has voice control, test the accuracy of their speech recognition, such as the search movie [function is really good], whether the product has gestures touch--such as hand gestures touch, test its ease of use, quick response, accurate operation [function is really good].

4, good quality. Motion picture test, high-speed motion screen, video playback is fluent, screen color test, screen color, contrast, color performance is accurate; Black field test, screen black expressive, and leak control.

5, process design. Thick degree, product thickness, process level, base design, base and screen with the appearance of the design, border design, border and screen with the design of the aesthetic degree of product work, hand-touch products around and the joint, see whether Rough.