Smart Voice 2014 breakout point and slow opportunity
Source: Internet
Author: User
KeywordsSmart Voice
The voice industry is quite similar to the hand tour, which existed before the "mobile internet Age", and was reborn as a result of the mobile Internet, and the industry pattern changed in 2013. The difference is that although the voice industry is growing fast, it does not erupt like a hand swim. As the Hkust Mobile Internet Terminal Products deputy General manager Zhang Jidong said, the industry, need to endure. 2013 voice industry ushered in Baidu, Tencent and other giants, while mobile equipment, smart wear equipment, car equipment, as well as education, customer service and other opportunities surging, the 2014 industry pattern of how many variables? What opportunities will become the point of outburst? To these problems, Hkust news fly, Cloud know sound, think will, Smart 360 and other manufacturers of the answer tend to coincide. 2013 inventory: The giant first water recruits do not have a weakness compared to the 2012 of the home of voice assistants, advocating the future of the slow heat of speech is different, the 2013 voice industry has some pragmatic changes. 1. The Giants enter the war. August 22, 2013 Baidu World Congress, Baidu announced the voice recognition technology and ability to fully open, November micro-letter also released a voice recognition platform, December end, Sogou voice cloud Platform is also online. At the same time, Baidu and Sogou in the second half of the force to push voice assistant. The difference is that micro-trust wants to use open voice technology to get more developers into the micro-trust ecosystem, while Baidu wants to embed open platforms into more products to solidify its layout in the mobile internet world. 2, veterans of the array, new recruits reverse attack. 2013 Hkust flying and the three major operators have reached strategic cooperation, while the strategic direction for the mobile phone, television and education three major business, and began to invest heavily. And on the way out of the recruit cloud know sound also in the second half won billion level of financing, behind the founder Huang toward the stage, ready to show his fists. 3. International Giants compete. Apple bought the start-up topsy at 200 million dollars in December, and Nick Halstead, CEO of DataSift, a social media analyst, said the move was an attempt by Apple to use its language analysis technology to enhance Siri's understanding, and that Apple would add image search capabilities to Siri , and Google is investing a lot of resources to improve Android's voice-search capabilities, and two companies have started to make big investments in voice assistants. Outbreak point: Smart TV will be the largest force point of the current hkust flying, cloud know sound, think must chi and so on Company's speech technology recognition rate has reached 95%, although the Voice assistant and the input method experience still has the flaw, but the overall speech solution already basically mature, the voice open Platform competition also lets the developer have the full choice, The voice industry is waiting for the outbreak of its affiliated fields. For the 2014 outbreak point, several manufacturers aimed at a broadly consistent field, including: Smart TV. In the music and millet and other Internet companies under the stimulus, Skyworth, Tcl and other traditional television manufacturers and internet companies to launch new television products, and from the recent CES, Samsung, Sony, etc. are also in the field of intelligent television ready to send, withWhen the major Internet companies also launched a TV box. SMART-TV hardware and software solutions have matured and cost-cutting, combined with internet companies and traditional TV makers, to drive the industry's 2014 outbreak, while voice is the best input solution for TVs that lack input devices. Education。 Hkust has been ranked education as one of the three major business, Zhang Jidong introduced, to the news that this year's education sector income may be a start, 2013 flying to 480 million yuan to buy the price of the education industry service providers Qiming Technology, this year, flying has won the 2014 college Entrance examination of Foreign language voice system, will start from the examination field in the field of education to dig deeply. Cloud-aware sound is intended to be in the direction of speech evaluation, through the ubiquitous voice to make up for the traditional education in the teaching of the short board. The CEO Gao Shixing said intelligent equipment has become the carrier of learning, education must be one of the field of eruption, but the current industry still exists two barriers, one is the user expected value is too high, the equipment and environment dependence is also higher, the second is the user needs different levels of content, the developer's content integration ability is also higher. Smart customer service. Cloud CMO Lu Yongyi said that with the increase in human costs, call center costs more and more heavy, the United States Intelligent Customer service has accounted for 40%, while the domestic market is still a big gap. Zhang Jidong that the operators, banks, ticket booking and other subdivision areas will become the starting point. However, Gao Shixing pointed out that the user's different equipment, environment and Putonghua level will become an obstacle to intelligent customer service, this area is still out of the entry period. Car equipment. The arrival of 4G Network has given a larger imagination space for the vehicle networking, and the voice interaction problem can be solved better with the stable and fast network connection. On the other hand this year CES also appeared a variety of smart cars, Zhang Jidong introduced, before the flying car cooperation manufacturers from Chery to the glory, and this year Mercedes-Benz, BMW and Audi and other manufacturers also began to integrate voice solutions, once the top brands stand out, will drive the industry as a whole to this direction. Slow opportunity: Wear equipment not to be seen despite the buzz of smart-wear devices, they are not being looked after by voice manufacturers. From an experience perspective, voice seems to be smart to wear the best interactive way, but the smart wearable device itself is still too rough, 2013 from Inwatch, Shell Watch, Turman watch to 360 children's hand ring has appeared jump tickets, after the listing is also flat, and the hand ring and other equipment is not a potential market for voice, Without a solution to the battery problem, smart-wear devices are always difficult to break through, while Zhang Jidong says that while the off-line voice pack has been optimized to dozens of MB, it is still a huge cost for smart wearable devices that are stretched out of memory. Just the budding smart home is not the voice of the manufacturers optimistic, on the one hand, the lack of uniform standards, the manufacturers have their own solutions, on the other hand, the price of smart home also decided it in a short period of time is difficult to popularize. At the same time, user habits and actual use of the scene also limits the voice in the smart homeApplication。 Lu Yongyi introduced, before the lampblack machine manufacturers tried to control the hood by the voice of the switch to liberate their hands, the result of noise and other problems resulting in low operating success. On the handset side, the Voice assistant and the input method are still the voice manufacturer's exerting force point, but as Zhang Jidong said, this is a need to boil the market, the product maturity, the user's custom and the maturity are not enough. It is reported that after a period of ruthless push, Sogou and Baidu's voice assistant priority has also been reduced. Gao Shixing that the voice assistant from Siri went through three key changes: 1, from the +nuance Identification program integration, 2, the combination of content and service providers, 3, soft and hard combination. Currently, the context-linked voice solution has been released, 2014 voice assistant in the catering, hotel and other life services vertical areas still have room for growth, but subject to voice manufacturers in the search technology, internet manufacturers in the speech recognition technology accumulation, voice helper products in 2014 is difficult to produce a big outbreak. High Shixing said that the giant's addition to verify that voice as an interactive channel and even long-term access is an inevitable trend, but the giant's participation in the education industry and user awareness also exacerbated the competition, this time to recognize the trend will be the key. The special part of the voice industry is to some extent attached to other industries, but the voice is infiltrating more and more segments of the industry, when the outbreak of these industries will also lead to the voice industry as a whole growth, from the current trend, regardless of the above areas of the outbreak, All herald a new spring in the voice industry in 2014.
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