SME export "Network through train" strong momentum

Xinhua Jiangsu Channel Nanjing April 17, Xinhua (reporter Zhang Yi Pan Ye lei) reporter in Zhejiang, Guangdong, Jiangsu and other visits found that many small and medium-sized foreign trade enterprises through the Internet to open up the international market, with low trade costs, wide market radiation characteristics of e-commerce in the export "high cost era" advantages highlighted, but the network trading integrity, Talent Gap and other bottlenecks remain to be cracked.

--SME export "network through train" strong momentum

Known as the "world's largest commodity distributing center" in Yiwu, Zhejiang, toy merchant Wang Junping put the computer in more than 10 square meters of shops, while their busy talking about prices, while let his son help, to manage the online inquiries overseas customers. Reporters in the market visit to see, such as Wang Junping online under the network to do foreign trade situation is not uncommon. YIWU Business Bureau statistics show that up to the end of 2011, more than 40,000 market operators, more than 40% carried out e-commerce business, including online foreign trade accounted for a considerable proportion.

The change of foreign trade mode brought by electronic commerce also exists in Guangdong. Guangzhou Jin Lin Leather Co., Ltd. chairman Lin said, he began in 2007 to do foreign trade, the current overseas customers across Russia, South America, more than 20 countries and regions, now 80% of the company's sales through the Internet, the remaining 20% of customers from Canton Fair or the villagers introduced. Foshan, general manager of ceramic tile Liu Haiwei said, in the second half of last year began a slump in foreign trade, he from some clothing enterprises in Wenzhou to learn the internet to do foreign trade, the end of last year in Syria and other three countries to establish E-commerce platform, web site cultivation to be at least a year, "from the current site visits, the effect should be very good ”

Reporter visit to understand that e-commerce in the field of foreign trade has attracted the attention of business authorities. Zhejiang Province Commerce Department last year and Alibaba jointly launched on the daily trade "online display real sample sent" project, half a year to attract nearly 600 Zhejiang foreign trade enterprises to join, 80% of the sample by Japanese buyers and trade negotiations. Dongguan Foreign Economic and Trade Bureau deputy director Cai Kang said that Dongguan since 2009 with Alibaba, has thousands of foreign trade enterprises through this platform to carry out online foreign trade, small and medium-sized enterprises to do the brand needs large investment, and E-commerce provides a test channel, the risk is relatively small.

It is understood that Alibaba, Dunhuang Network and other professional E-commerce Web site has developed rapidly in recent years. According to Zhang Hua, marketing director of the Supplier service Department of Alibaba Network Technology Co., Ltd., Alibaba platform currently gathers about 100,000 small and medium-sized enterprises engaged in foreign trade business, and can trade with more than 70 million registered members from 240 countries and regions on the platform.

--"online foreign trade" highlights three advantages

SME owners and E-commerce platform generally reflects that online do foreign trade can significantly reduce business costs, flexible response to the financial crisis, the European debt crisis continued short single, small single trend, but also to help SMEs face the end of the market, through custom-made to improve profit margins.

Lin to reporters calculate, if in Guangzhou Baiyun District or ternary open a shop, each month rent more than 100,000 yuan, last year he opened in the autumn Canton Fair 4 Booths, spent 500,000 yuan. Now he through the network to do foreign trade, plus overseas to build a website, please dedicated maintenance and marketing costs, a year only need 120,000 yuan, but only online channels accounted for his export trade volume of 80%. Zhejiang Dragon Bag Chairman Shaobaoling said that the dragon exports about 4 million boxes a year, half of them from online customer orders, operating costs reduced by 15%, "especially now the cost of rising, external demand is sluggish, we are more determined to do business through the network." ”

Some foreign trade business owners said, affected by foreign economic situation, the second half of last year, the Foreign trade Orders "short single" "Small single" trend gradually intensified, e-commerce small foreign trade just came in handy. In Zhejiang Jinhua operating bathroom Supplies Foreign trade merchants Zhang Junjun said, a few years ago began to do foreign trade on the Internet, an order only tens of thousands of yuan, large enterprises are not willing to take, the container can only find someone to fight the ark, but sample display, negotiation can be done online, at any time under a single ready to stock, "now the total amount of exports have not been reduced But a small order of less than 100,000 yuan has increased by nearly half, and we can handle it. ”

E-commerce website Dunhuang CEO Wang that the traditional mode of foundry to China's small and medium-sized foreign trade enterprises in the space is very small, the establishment of channels and brands need a lot of energy, excessive reliance on middlemen and increased enterprise risk. Enterprises through the network to understand the needs of front-line customers, have the opportunity to say goodbye to the past can only be pressed at the bottom, only to know the situation of low price competition. Guangdong Wei Yi Group Co., Ltd. existing 6 designers, the past volume of clothing sold 300 yuan, now through the Internet to do custom design, the customer's own size through the network, clothing can sell 1500 yuan, "now still just through the internet to do domestic sales, the next step is to open up the international market." "Wei Yi Group Co., Ltd. general manager Li Wenkei said."

--"trustworthiness" "convenience" is still a bottleneck to be solved urgently

The Ministry of Industry at the end of March issued the "E-commerce" Twelve-Five "development plan" proposed the goal is, by 2015, the regular application of e-commerce SMEs to achieve more than 60% of the total number of SMEs. In addition, according to the Ministry of Commerce's previous release of "E-commerce" Twelve-Five "development Guidance", by 2015, China's enterprises above the size of the application of E-commerce ratio will reach more than 80%, the application of E-commerce to complete the import and export trade will account for China's total imports and exports of more than 10%. Respondents believe that the current virtual channel of honesty problems, complex talent shortage and other bottlenecks still restrict the development of online foreign trade, it is appropriate to pay attention to solve.

It is understood that in order to purify the network trading platform, Alibaba only 2011 years repaying more than 6,000 offshore company customers, reduce transaction risk, for this year reduced nearly billion revenue. Feng Lin, a researcher at the China Electronic Commerce Research Center, said that the convenience of E-commerce is like a double-edged sword, saving the cost of trade, but buyers and sellers do not meet, online virtual market than entity transactions contain greater risk, even if it is a company "broken wrist self-examination" is still difficult to eliminate.

In this respect, the industry calls on enterprises and enterprises to solve online trade "integrity problems." Zhang said that the more perfect business credit certification, bring more online trade, Alibaba last year launched a "field certification" service, by the company's more than 3,000 sales staff and local postal departments to visit enterprises, registration enterprise qualification, Alibaba for this year to invest tens of millions of yuan, But only domestic sellers are regulated, and overseas buyers ' information remains missing. The proposal relies on the Commerce Department overseas Organization to include the on-line trade attestation to the long-term business, to the enterprise initiates the Overseas Buyer qualification Attestation to provide the assistance support.

Reporters in the visit found that both familiar with E-commerce and understand the foreign trade business complex talent shortage, a large number of small and medium-sized enterprises want to enter the online foreign trade but do not know how to start. Ali Research Center released the "2011 China e-Commerce service Industry Report" shows that by 2015, China's E-commerce services revenue will exceed the trillion-yuan scale, the world's leading position. Fang, a researcher at China e-Commerce Research center, suggested that, starting with the professional setting of higher vocational colleges, we should increase the cultivation of the complex talents of foreign trade, and break down the bottleneck of talents for enterprises.

Zhou, chairman of the National People's Congress and Zhejiang Xinguang Holding Group, said Europe, the United States, South Korea and other countries have introduced basic e-commerce laws and regulations, directives, and suggested that China as soon as possible to establish a network with international standards of trade law, clear network transactions and buyers and sellers, as well as trading platform, payment platform, distribution side, software and hardware providers, Basic network operators, access service operators and other relevant subjects of the rights and obligations.