SME Network Marketing Planning: Finding an effective marketing approach

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Network Marketing has a variety of ways to different kinds of marketing tools are different, nature is tailor-made best, looking for your business network marketing the most effective means-the ultimate goal is the conversion rate of customers. According to my current operation of a small business site, I summed up a few points, for reference only.

First, search engine optimization is the basis, but does not represent the ability to preempt customer resources. To tell the truth, SEO technology threshold is not high, the main or executive power, execution is to adhere to the quality of the updated content, adhere to the continuous increase in quality outside the chain. Of course, there are a lot of tips.

Second, only ranking is far from enough, a single ranking is not qualified to speak. Where is the user? In all areas of the Internet, then, your website information to reach all the Internet, but in this way, the workload and investment costs are too big, now accurate marketing is very loud, that is the meaning of the target customer base, where the customer, we will go. I used to think so, but there is no experience, now is a company's website has been a good ranking, while searching for seven or eight keywords are ranked in the home page, but the consultation user did not increase synchronously.

Third, blog marketing and forum marketing is still a good choice, good blog needs high-quality content, at the same time, the major blog is also published outside the chain of good places, blog and the same site, the need to constantly update content, good communication with Bo Friends is better, each major portal blog to provide friends search function, search may become your client's Bo friend , often visit the ' message or add friends, is a good choice. Blog content do not always advertising, and is not necessarily the product related to the enterprise, may be just some people will not feel empty after browsing articles, entertainment, information, technology, can be. Redundant your Bo friends to communicate, but also pay more attention to the corporate theme related Bo friends. Blog site is also very many, how to choose? My opinion is not suitable for more, included very good users are also more about only a few, corporate blog network, Sina, NetEase, Baidu Space, QQ space, blog bus, and news blog.

Forum marketing is also, you know that the ads will be deleted, why, always send ads and then deleted, it is not cost-effective. Many forums still allow the signature and the article with the outside chain, these should be made good use of, while in connection with your site theme of the forum or plate regular activities, will bring you a lot of potential customers. Several other forums that cannot be overlooked are regional forums and post bars, for example, I am in Zhengzhou, I must pay attention to the river and the people, almost every day will send two or three articles, the day will be included, because the river and the weight is very high, management is relatively not particularly strict, so to learn to choose a forum, some management is too strict, The things you send are deleted, so don't send them. Article source is Google information, the latest news, entertainment fashion (because my company's business and beauty fitness related so these are also concerned about), the Chinese blog The latest articles. Stick, more to make good use of, where people go to more where to go with your website theme of the same bar, and friends interact, often post, replies, not necessarily with the psychology of advertising, just to improve visibility. Pay attention to friends who may be potential customers.

Four, the Baidu know and search search to ask and so do the ultimate. You are advertising everywhere, you can also take the initiative to find customers, because customers are also looking for useful information to them, for example, your enterprise products, the final keyword is SEO, then, you go to answer Baidu know and ask all the relevant questions, try to answer well, provide effective resources, while you can bring links, But the link is not easy to pass, hehe, or directly with the questioner interaction, you are not just for a person to answer the question, while there are other netizens will also browse these questions, you answered well, from this platform to bring customers no less than the search engine itself. You also learn something deeper when you answer it ... Remember, some problems may not be you, but there are always someone very lazy did not go to inquire, you do not lazy, will not be able to search, Baidu Search does not come out, Google search, there is a saying that Baidu you know, there is a sentence to say Google you know too much, haha.

Five, E-commerce industry sites and classified information site is still not to be overlooked, from here not only can bring a large number of customers, but also to your corporate culture publicity, at the same time some can release the chain, like 58, people, fairs, Hui Cong, Yiden, these are necessary to go.

Six, QQ marketing. Some people say that there are several things to avoid the internet, one of which is MA, do not say more about the popularity of QQ. QQ Mail Marketing, QQ Group marketing, QQ Space, QQ ask, are worth studying things. Your QQ space to dress up a beautiful point, content to enrich the point, will bring unexpected results.

Seven, do a good job of user data marketing, from the user collection, user source analysis, post tracking, continuous return visit, user rejection reason analysis, user group analysis, it is best to use a customer relationship management software system to collect the user database, while the network marketing and telephone marketing and other traditional marketing combination. Network marketing is inseparable from traditional marketing, you have to ensure good user conversion rate, using a variety of marketing methods of synthesis.

Eight, other integrated marketing methods, image marketing, video marketing, Internet tutorial marketing, event marketing and so on. For example, my company will regularly shoot some of the more beautiful pictures, I put these pictures slightly to organize and add the company's website Watermark, and then sent to various major forums and blogs, such content will undoubtedly improve the amount of user visits, posts are likely to be refined or recommended, virtually promote their own. For example, meager is a new popular thing, many people already in the meager doing activities to increase the audience and expand influence, these small activities, may just give a small audience a little discount, we broadcast to each other, from the meagre resources brought by a lot. Find the most effective marketing approach to your corporate website with less effort.

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