"SMO" is currently the hottest Internet marketing tool

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believe that do network promotion friends, SEO (Search engine Optimization) SEM (search engine marketing) These network marketing means that we are not unfamiliar. Now another kind of new promotion means called social media optimization, also called "SMO".

One: What is SMO

Social media Optimization SMO is a complete set of methods for public communication through social media, online organizations, and community websites. The SMO approach includes adding RSS feeds, "Digg this" top Up, blog writing and non-collaborative forms of Third-party community functions (such as Flickr picture slides, YouTube video sharing, and the social login and comment of the Lantern Heron).

By participating in social networks: optimizing the published website information, you can bring visitors to the site. In addition, there are many other benefits to social media optimization. Participation in all social networks is free, all it takes is time, not to assume that SMO is a very easy thing to do, that this optimization takes a lot of time and that if you want to make the content that you're publishing to attract attention, you have to be familiar with the community and be actively involved and expand your influence. Social media optimization is a new form of network marketing.

Second: How to optimize the site for SMO

1: Webmaster initiative in the social network to seek attention

In my opinion, there are 2 main types of SMO optimization, 1 kinds of Web site administrators to join a variety of social networks (such as Sina Weibo, QQ space, Renren), and actively in the network to publish a variety of content related to the site, causing concern fans concerned, thus playing a social media marketing purposes. For example, early time I promote their own 28 push forum, there is through Sina Weibo, Tencent Weibo initiative in the above to promote, so that the site has brought a large number of target registered users. By posting a variety of blog-related content on Weibo, my blog reader has increased by about 1/3 per cent before playing Twitter.

2: Through social service tools, let users actively help the site to do SMO promotion

Now common social service tools are social login, social sharing, social commentary, etc. Which focus on social sharing has bshare,jiathis, Baidu sharing and so on. Focus on social login mainly has a home, is the lamp heron net. Is the first domestic focus to build social login, social review of the overall socialization solution provider, to support Tencent QQ, Renren, Sina Weibo, happy net, MSN, such as more than 10 mainstream web site social login. With the lamp heron, there is no need to install a number of large Web site app login interface, the lamp heron can be counted as the leader of the domestic SMO.

Third: Socialization review, improve the SMO indispensable tools

Like my independent blog, no user system, so the function of social login, for my blog is not meaningful. And the core of the blog, in addition to original content, is the reader sharply comments. I believe my friends who visit my independent blog also noticed that I changed a new comment plugin and changed it to the social comment plugin provided by the Light Heron. Share with you some of my experiences with using social commentary plug-ins.

1: The user reply at the same time, help its content to carry on the socialization promotion

For example, users who use Sina Weibo and Tencent Weibo to comment on your blog also produce a record in his microblog, which is used to promote this blog post indirectly through the reader's microblog.

Figure: In the blog comments, synchronized to the reader's microblog

If a comment is returned to the microblog, it returns to the blog comment. For example, I used the 28-tweet Sina Weibo login review to sync to Weibo after someone commented on my microblog and the comments were synchronized to the blog comments. This is like 28 push forum post synchronized to Sina Weibo, as long as there is a binding Sina Weibo members in the post reply, the content will be synchronized to Sina Weibo is the same principle.

2: At the same time support the socialization of a key sharing function

Installation Lights Heron after the social comment plug-in, but also has the community to share the function, and more than the common social sharing function has an advantage, can be a key to share. For example, after the bloggers first bind their own in the mainstream website of these accounts, the article completed, on a health to share their own social platform. It also makes it easier for the readers to share their blog posts, so that the SMO works better.

Figure: One-click Share to 8 mainstream social web sites

Believe that for the above 2 advantages, you webmaster friends There is no reason not to have such a good social commentary tool. But the reason why I use the Light Heron's social commentary tool, not just for the advantages of SMO, is that I also fancy some of the user experiences of the comment function itself, such as the following 2 points.

3: Support the social login comment, no longer worry Li is considered a ghost

Figure 1: Support account login for up to 20 mainstream websites

Because most of the blog system, can be anonymous reply, such as Gravatar this, as long as the mailbox is known, it is easy to be an impostor. I have met a few times before, someone in my name, in other people's blog to reply some bad language, which caused the other blogger misunderstanding.

Because now the blog also allow anonymous reply, so Lee Ghost to impersonate Li Easy, but if you use the familiar website account for social login, at least Li will not be considered as Li Ghost. In addition, the social commentary of the Lantern Heron can directly choose to turn off anonymous responses, requiring readers to be socialized to comment, so as to reduce the number of people who want to impersonate anonymously, and reduce spam comments.

Figure 2: Post-logon status via Tencent Weibo

If I go to an independent blog comment content, and the other side also opened the Lantern Heron's social commentary tool, I use the most familiar Tencent Weibo account login to comment, I believe that no one doubts that this is not mouchangqing I reply. So I would like to be in this independent blog in my name for disorderly comments, and will not let their bloggers believe the words of the anonymous.

4: Comments can be deleted, anonymous avatar arbitrary settings, security settings Waterproof guaranteed

Believe that a lot of friends have encountered such embarrassment, reply to the content of the blog, there are typos, wrong address or something. Want to modify also cannot modify, want to delete also cannot delete. And with this social login comment on the reply, whether it is anonymous reply, or log back comments, users can delete themselves. So that the comments more humane, with a forum to reply to some of the functions.

Another anonymous avatar setting is also more convenient, like the previous Zblog anonymous avatar, I have not figured out how to set up. And the anonymous head of the lamp, in the background management settings very easy to upload a picture at random, immediately effective.

Picture: The anonymous avatar has been turned into a 28 T-shirt

Another blog spam comment is also a lot of bloggers are most distressed, I have a period of time every day spent more than 10 minutes in the background of the blog to clean up the rubbish comments, mainly zblog with the waterproof plug-in is not very strong. and the security settings on the background of social commentary are convenient and effective.

Figure: Security settings background, you can limit the sensitive words, restrict hyperlinks, add blacklist and so on.

Unknowingly also wrote a lot of other bright spots, I will not be in the blog one by one narrated, to the social commentary tool interested webmaster friends, you can try to ha. In addition, focus on network marketing, network promotion friends from now on must pay attention to the SMO ha, social media is now the third largest portal of domestic netizens, do the SMO, first from the choice of good social service tools to start.