Snapdeal, founder of India's largest electric trader, describes how to manage relationships with investors

Four years ago, Kunal Bahl, an Indian Counars Bell, set up an E-commerce website Snapdeal with his childhood friends, a company often used by the media to compare with ebay and Alibaba. Snapdeal revenue is expected to reach $500 million trillion this fiscal year, and Bell admits it plans to lead Snapdeal to the U.S. market soon. The IPO is likely to take place in the next year or two, and may be earlier, Bell said.

Bell was born in New Delhi, India, just spent his 30 birthday. This week, Bale received a venturebeat interview with the tech blog site to introduce how to manage the relationship with investors, the status of the Indian E-commerce market, and so on. Especially noteworthy is his entrepreneurial experience, from the first-person point of view of the Silicon Valley as the entrepreneurial template of the era may soon become history.

Founder Snapdeal

Like most entrepreneurs, Bell's entrepreneurial process is fraught with frustrations.

Bale graduated from the Wharton School and received a letter of offer from Deloitte and Microsoft after graduating, but none of the two companies can ensure that he continues to stay in the United States with the required visas. Bell, unwilling to give up, launched a campaign to reform visa policies for entrepreneurs. But these events ended in failure, and he returned to India with no plans for the future.

But it has become an important opportunity for Bell's life. He and his friend Rochter Bansar (Rohit Bansal) began to think about how to build an E-commerce company. Bell has eagerly studied many electric companies, including ebay, Zappos, Alibaba and Amazon, and borrowed from the advantages of these business models.

Bell recognizes that India's E-commerce market is very fragmented, with only a couple of small shops and a handful of national retailers in 2010. Because businesses in the Indian market are wary of using debit and credit cards online, engaging in E-commerce is like an adventure. In India, about half of online transactions use the payment mode of delivery.

But Bell saw that a company could provide a platform for the best independent merchants to sell high-quality goods online. Snapdeal wants to inject confidence into the online retailing of Indian consumers, so the company only sells new products and offers seven-day free return services.

Snapdeal's business model is similar to Alibaba in China, where employees look for potential sellers and then approve them to join Snapdeal. Bell said that the ideal business should establish a "long-term relationship" with Snapdeal, preferably exclusive cooperation.

After approving the seller, Snapdeal will deal with subsequent matters, including trading, delivery and logistics. The product will be delivered to the user in the box of the Snapdeal brand. Users never contract with sellers because Snapdeal will be solely responsible for mailing and packaging. Mr. Bell said the company had no recent plans to sell its own goods.

India Electricity Market

Snapdeal can provide businesses with large user groups and established network channels, and India's internet users are about 150 million. Snapdeal also provides a variety of services for mobile users. Smartphone sales in India Rose 166.8% in the fourth quarter of 2013, the market research firm Gartner reported, becoming the fastest-growing market for global smartphone sales in the quarter. Mr. Bell said the mobile business accounted for about 30% of the company's turnover, excluding the sale of tablet computers. "A large number of new users flooded into the mobile arena. "said Bell.

Mr. Bell said he was confident that his company's annual sales in India would reach $1 billion trillion. He may also expand the market to Australia, but that is not the current focus. "My job is to insulate companies and employees from any friction with the external environment," Bell said.

Snapdeal has 1200 employees, and the size of the employee is not big compared to the revenue. The company offers employees a number of benefits, such as a free WiFi for the staff shuttle, allowing it to retain top talent. Bell said he would provide staff with hours of free time every day to rest or send e-mails.

Bell often goes out because his other important task is to attract outside investors to prepare for the company's IPO. "We are the front-runner in India's fastest-growing field," he said, "and those who miss the opportunity to invest in Alibaba will not miss the opportunities in India." ”

Since 2010, Snapdeal has financed 202 million of billions of dollars, including ebay, Intel, and Bessemer Venture.