SNS recruitment site or for the traditional recruitment site to indicate the way out

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"There is a survival struggle between organisms, the adaptation of people to survive, the discomfort is eliminated, this is the natural choice." "The Yang Jixu, looks fashionable, but he used the theory of evolution to make the opening remarks, or to make reporters slightly surprised."

The topic was immediately Yang La back to the topic of the interview--sns network Recruitment, "in China, the traditional network recruitment model and market demand dislocation, is facing the evolution from the SNS and other innovative business model challenges."

As an important application of Internet tools, the time of network recruiting in China is not too late, but compared with other internet market-breaking, the situation is embarrassing--China's top ranked network recruitment enterprises, Zhaopin 2008-year loss of about 170 million yuan, Chinahr 2008-year loss of 175 million yuan, the only last year to achieve a profit of the worry, its first quarter of the year's revenue also fell nearly 25%.

As a start-up network recruitment enterprise "I line network" marketing operations director, Yang Jixu that the traditional network recruitment platform is the most lack of user stickiness, "excessive liquidity directly lead to a company difficult to pinpoint the needs of talent, and SNS community is the strength of the stickiness and authenticity."

Recruitment: Starting from acquaintances

"The traditional recruitment site model is: Send job ads-received a large number of resumes-audition Resume-Interview ... In fact, the success rate of the contract, far from the acquaintance or the introduction of a half acquaintance high. October 22, I Feng Shen, general manager of the network to reporters, in fact, several of their pioneering partners initially think of the recruitment site SNS, but also from their own recruiting and recruitment process in the personal experience.

A report from Eric's consulting is partly to support this assertion. The report shows that in China's current 40 million of small and medium-sized enterprises, only hundreds of thousands of companies (that is, about 1%) will be the network as a recruiting channel, the traditional word of mouth, is still the main mode of employment.

Where do acquaintances gather? The thinking of this problem makes von Deep have the idea that SNS and network recruit carry on grafting. and has been concerned about SNS he is also convinced that SNS greater business future lies in the combination of traditional business model, "at present, SNS website profit model is mainly two kinds of implantable-type ads (such as happy net) and web games (such as network), but when the Internet users tired of playing games, look tired of advertising how to do?"

Network recruitment and SNS combination, the birth of my Line network. The start-up funds of our network are from Feng Shen and several pioneering partners. "May trial run, August officially online, up to now, our network has accumulated 1.36 million real resumes, 123480 member enterprises, 456,000 recruitment positions." "Feng Shen said.

"When I received the recruitment demand, the SNS community will notify the group of owners, the owner, by these SNS activists on behalf of Headhunting Recruitment, signed a successful contributor can be proportional commission." "Yang Jixu stressed that at present, users in the SNS Web site to move cars, stealing vegetables, etc. are difficult to convert to real value in life, and the future in my line every time on the Internet, there may be a successful contract to convert to real income.

"For example, I have ' Yang Jixu and his friends ' group in Happy Net, there has been a headhunter for marketing talent to come ' foraging '. To make a hypothesis, for example, I have a network platform on a ' so-and-so and his editor-in-chief friends ' Circle, so to find media talent here must have a harvest. "Young Yang Jixu, constantly throwing out some new ideas.

"SNS sites are closed, need to invite friends to register, and recruitment site needs to be open." Our first year is to make great effort to the SNS and recruitment site really combined to do a good user experience and accumulate sufficient volume of users. Feng Shen said that the advantages of SNS recruitment lies in its interactivity, trust and success rate, as long as the attributes do a good job on the SNS recruitment site profitability, it will be.

Imaginary profit model

Feng Shen hope that by next June, the company's monthly revenue to achieve more than 6 million yuan, then consider the introduction of wind investment money. But the old problem--the profit model--that stands in front of most internet innovation companies is also testing my network.

"At present, we are completely free to individual users and business users, and future charges can be charged to the enterprise on a yearly basis or by the amount of recruitment." "In this respect, Yang Jixu said, the future based on SNS community, can imagine the implantable marketing cooperation way There are many," such as the world trade around the catering circle, it can be a labor platform, can also be office white-collar to find a good place for cheap food.

Yang Jixu revealed that at present, my network is executing a marketing strategy is "effect recruitment + office Building Interactive", that is, the use of buildings to target customers, and its production of commercial value and value-added services, as a direct contact with customers means, "make real life and network virtual environment real docking."

Feng Shen said, if the net, the net has built a friend, students as a link to the real community, then I network is the use of such a real community, with a variety of different needs of enterprises and individuals gathered together, gave them a information-sharing, professional exchange platform, will be the life of SNS more focused, Bring into the recruitment market with precision.

But an industry insiders believe that SNS can really become the killer application of network recruitment, but also need to withstand the test of scale effect, after all, the current business SNS too small user size is also difficult to produce too many valuable career opportunities. From this point of view, SNS network recruitment of the profit model is still in the imagination stage largely.

Can the dawn of SNS shine into reality

Yang Jixu Frankly, compared with the traditional recruiting site, the emerging recruitment model in the marketing experience is still immature, but he also stressed that creativity is fight the congenital advantage of the Internet, "the traditional recruitment site has been used by the United States network recruitment originator Monster model, its birth, rise, development has been 10 years of history, And the innovative SNS application may let the network recruit the revolution to accelerate to come.

International human resources expert Zhang Zhiquang pointed out that the traditional network recruitment model is far from perfect, online information authenticity, validity has been in doubt. Every post in the enterprise recruitment information, HR will face tens of thousands of resumes and at a loss, the traditional extensive network of recruitment services has gradually emerged.

The recruitment information of well-known recruiting websites can attract a large number of resumes and the explosive growth of information in the whole country and even wider scope, which makes it difficult for the enterprise recruiting efficiency to be really promoted. And for job seekers, post resumes often is down the drain, no reply, thereby losing the confidence of the network recruitment.

In China, a few large network recruitment enterprises generally poor operation, but also with the domestic search, employment market characteristics closely related. A survey from Eric's consulting showed that, compared with traditional résumé recruitment, the success rate was higher, with a ratio of 2:8 or more, to the docking of people through networking (i.e., finding the right person or job vacancy through personal relationships).

Yang Jixu said that the advantages of SNS recruitment is to show and verify the candidate's experience, intelligence and disposition through related people and related events, so that the Enterprise HR can filter the target candidates more efficiently. At the same time it can also be pushed through the way, the recruitment information and candidates automatically match, to solve the enterprise HR and candidates one-way communication and inefficiency of the drawbacks, for both supply and demand for the depth of communication between the multidimensional channel.

Chinahr A senior HR manager pointed out that the decision to use more networks or traditional recruitment channels, in addition to costs, behind the real decision to determine the role of factors or success rate. Hiring is just a means to find the right person or a good job is the ultimate goal. Even if a job search method is very convenient and quick, it can save cost, but if the success rate of job search is low, it will gradually be discarded by job seekers and recruiters.

In fact, from the global SNS development, in the initial entertainment platform, a series of business-oriented SNS model is also rising rapidly, the U.S. professional social network LinkedIn's market valuation has more than 1 billion U.S. dollars, the German business social networking site Network (XING) has been listed to finance more than 100 million euros.

Zhang Zhiquang that the new power of the network with Web2.0 as the idea is quietly rising, in order to improve the efficiency of the network recruitment SNS Network recruiting, there are rare opportunities for development.

However, HP's HR in communication with reporters, said, SNS can become the savior of network recruitment is still difficult to say, now can only be said that the network recruitment market dilemma under a Web2.0 exploration. But he does not deny that the network recruitment is entering a new stage of development, "this phase will be more accurate, segmentation, efficiency and interaction, its essence is a network of technological innovation led by the human resources management Revolution."