Social SEO Four steps to win the law

About social media marketing and SEO is so controversial, so many companies are very confused, do not know which direction to go. There are also different models and approaches to content optimization and how to leverage social networks to interact with customers and promote content. However, in my opinion, no matter what models and methods, the following four points for social SEO (social SEO) is the most basic elements, they apply to all sizes of companies, improve their efficiency in the social web. Click the image below to see the big picture.

Listening (listening), content (contents), socialize (communication) and Measure (measurement) Four just constitute a cycle, but the order of these four elements is very important, not a valid order can not get good results. Any successful social media marketing campaign must start with a listening program (listen). Listening means the use of social media monitoring tools to collect, classify, and manage social content (socialization) of topics being monitored. Content is the glue of search engines, and it is also an important part of social media sharing experience. and sharing, and the exchange of like-minded individuals is not only a personal experience, but also to meet the needs of buyers and the completion of the business objectives of the two to achieve a coordinated, and brand interaction can be integrated. All successful cases in the social web are certainly and should be measurable, and the methods of measurement are diverse. Measurement to verify the target and also play an important role in determining the appropriate monitoring tools and web analytics tools.

There are a lot of details to be done in all four links. Before reading the following, I suggest that readers can imagine that their company's social media marketing activities are carried out in accordance with these steps, is there a shortcut? Is it in this order? Or have you found some more important links?

The basic starting point and indispensable component of a social media marketing and optimization activity is the use of listening tools. Once the company tries to understand which point of the social web is consistent with its own network marketing strategy, it should immediately implement the social media monitoring (ie, listening) program. Collecting, organizing, and managing social web data is essential in today's Internet environment for cutting into conversations, understanding influencer (influential people/Opinion leaders), and capturing real-time marketing opportunities. Although you need to listen to a lot of things in a social media monitor, the following 4 elements are essential to a successful social seo.

Social channels (Social channel)
What community network does your client often go to? Facebook or LinkedIn? Twitter? A sharing site like Flickr and YouTube? Forums, blogs or social news and bookmarking sites? With social media monitoring, you need to determine which social channel you should start testing, step into, build networks, and promote. For example. If most of your clients spend their time on Twitter, why invest your resources in the video?

Social Keywords (Social keyword)
The use of social media monitoring tools can analyze tags (tags), comments (comments), anchor text (anchor text) and other text, so as to determine the subject of the monitoring of the relevant keywords (keywords). Keyword observation helps to identify topics of interest, and it also forms and influences content strategy decisions and social media optimization. Social interaction also affects search behavior, and if you identify the hot concepts associated with social networking, you can create content and optimize content on these concepts or topics so that you can easily be searchable.

Influentials (Opinion leader):
The listening program must help identify the influentials (Opinion Leader) in the topic you are monitoring, i.e. the person who is preferred to be contacted. As Brian Solis yesterday, influence is an ability to influence the outcome of a target, and if you can provide valuable information to opinion leaders and their networks, it will be able to radically improve the reach of your message and content.

Serps (Search Engine Results Pages):
Social media monitoring tools do not track search engine results pages. But all the mainstream search engines buy data from different social media sources and then integrate social media content into search results. Therefore, it is important to monitor search results for keywords that are relevant to your business, as well as to determine the social resources included in the search results. If you have a competitive keyword phrase that displays blog posts in Google search results, you can comment on those blogs and bring links to your site, or post them on your blog, so your exposure is much higher.

Content is social SEO engine. One of the fastest growing areas in Internet marketing is content creation, optimization and promotion. PS (brand or company) is becoming publishers (publishers), although this phenomenon is not novel, but it is becoming more and more common. Large companies create their own TV shows (TV program), audio-visual content, community network and other forms of content. The ease of publishing networks provides an opportunity for businesses to interact with their customers. Today, the mere release of features and offers for products and services is not enough, and customer demand has become more demanding. Marketers need to be well prepared for content marketing strategies or what I call the Content marketing optimization strategy. Text content such as Web pages, pictures, videos, audio, and rich media, such as inventory content and HTML, PDFs, MS OFFICE docs, structured Data feeds, and RSS, can be promoted through social channels, Also ranked in search results, from map search keywords to search engine optimization content, from map social keywords to social media content.

Content can be searched can be optimized, and social network training and promotion of integrated and planning of digital asset optimization can effectively spread content to the needs of people, but also contribute to a higher search visibility (searching visibility), which is the essence of social seo.

While identifying appropriate social media channels, clarifying influentials (Opinion leaders), and developing a solid content marketing optimization strategy, it is important to plan how to communicate with customers and the communities where potential customers are located. The socialization of marketing activities consists of the following 3 key factors:

Buyer Personas (Customer):
Study what your customers are doing on the social web. What social Information, consumer information, and sharing preferences do they search for? What affects their sharing and buying behavior?

Grow NX (Culture Network):
Marketers who find they don't have enough time often don't take the time to develop a network. Although it takes less time to develop a network, it requires continuity and organization. This may mean spending 10-30 minutes a day commenting, making friends, following, liking and updating. There is no other way to develop a network that can spread content in a ripple way, requiring participation (participation).

Promote (Promotion):
A social interaction cycle is formed by coordinating the business objectives of customer needs and content marketing strategies. Develop a network that can promote content. Blogs are often viewed as an ideal hub for delivering content to YouTube, Twitter, Facebook and other content to promote social channels. The socialization engagement cycle begins with the creation and promotion of optimized content/assets. This content is noticed, shared/voted on, and raised in popularity. Subsequent exposure gradually attracts more subscribers, fans, friends, followers and links. The continued increase in link and social exposure has also begun to bring the search and referral traffic, and the flow and community together with the search helps the social community develop and mature to complete content/seo.

Success stems from a variety of factors, social media marketing and social SEO are the combination of social media monitoring (social media monitoring) and web analytics (network analysis), thus providing the most executive value. Social media monitoring tools not only play a role in the initial listening, but also measure the social impact of your optimized content marketing on the social web. Offline interaction can be monitored, measured, and analyzed, while web analytics tool (network analysis tools) can explain the behavior of the socialization of your site. Use monitoring and analysis to guide the next generation of content, keyword optimization, and socialization, which is the key to being ahead of competitors and effectively meeting customer needs.

It is clear that the above simplification strategy is complicated by the difference of purpose, but many companies are often unwilling to devote themselves to the development of a holistic social media roadmap, and experimentation becomes a more reasonable choice. Doing so in the four basic frameworks above will increase the efficiency of a social media testing program or a primary social media marketing program.

English Link: http://www.toprankblog.com/2010/07/4-social-seo-success/
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Translator: Wisp