Social Marketing Analysis: How many of the top ten fans of the brand is refined?

These two days just saw the list below, so very curious about how these brands to engage the fans so exuberant, the author on the list of the top 10 did some research. Note, the 8th name of L ' Oréal Paris Brasil was temporarily crossed by me, because its fan numbers are too little objective, and this fan group belongs to Brazil is all Spanish to understand, third is the hope can put the 11th Coca-Cola into the list.

Again, note that this list is based on "activity", which means that the maximum number of active users will be the top fan group.

OK, let's get started.

1. Sony Ericsson

Request to be praised: explicitly implied to you to press down, in the top 10 have a lot of fans in this way.

Good Kang (Taiwanese, promotional or gift) a lot: Sony Ericsson fan page, week and week can draw a product, there are such incentives, no wonder fans are quite active!

A bit of a scam: If you use its app, you'll cheat on your graffiti wall with ambiguous "you start using Sony Ericsson" sentences.

2. Walmart supermarket chain

As the largest supermarket chain in the United States, Walmart has also had good results in recent years, especially in the UK and China, and now Walmart is the largest company in the world, with more than 2 million employees, if it is in terms of turnover ($ 400 billion a year). Its fan group, mainly presents the following elements

Good kang Toto: Many discounts and merchandise information.

Interesting app:meal Solution is fun, its function is online recipes, but each of the required ingredients can be bought in Walmart!

Message echo: There is room for fans to write feedback, so their voices can be heard

3. Red Bull

In the brand positioning, with extreme sports tightly tied to Red Bull, the fan group showed unparalleled young and lively.

Request to praise: arrow pointing to "Praise" button, the design is very gorgeous.

Interesting app: A lot of games for you to play! Most of them are sports and adventure-related games that are very much in line with the brand spirit.

Twitter link: You can find all the Red Bull's Twitter accounts through this fan group to see what they're doing now. This also conforms to Red Bull's kind of live in the present spirit, and the interaction is strong.

Audio and video entertainment: Some brand-related videos can also be found here.

4. Disney

This fan page is very powerful, the number of fans more than more than 28 million, the message is very hot, but the most important thing is that it is different from the way the brand is assembled. Disney does not need to throw good Kang, also do not need to give fans a bunch of games, fans because they love Disney cartoon, and have the same childhood memories, so gathered here.

Shared memory: What has it been like to grow up with childhood? Disney fans have no app, no discount coupons. Operators only need to put a picture of the Lion King, plus a cartoon of the classic dialogue, immediately get more than 70,000 praise, more than 2000 replies, and 4,000 times to share. It's predecessors to plant trees.

5. Pepsi-Cola

From the fan group to do things, you can scrutinize the brand in the strategy of the abacus! Since the "American Idol" program 9 years ago has robbed Coca-Cola of implanted marketing and made Coca-Cola a higher market for young people, Pepsi has no plans to let anyone else in the United States. The first link on the fan group, dedicated to the X factor show, is clearly a big sponsored and inspired talent show, even the host of the American Idol of the poisonous tongue of Wang Simon Cowell. The atmosphere is quite obvious!

Integrated Marketing: The X Factor activity page.

Good Kang Many: there are some discount information, and pizza store packages and so on, provided to fans, (also right, every time Pizza Hut are attached Pepsi-Cola, the author was a little idiot asked each other "can change to Coca-Cola").

Public welfare activities: large brands can not be absent from the public welfare zone, is a must! It was a surprise that Disney's links to their famous make a cytopathic charities were not on the fan group.

6. Starbucks

Starbucks fan group, there are more than more than 25 million fans! The way it operates is very different from the previous several, the biggest difference is that the graffiti wall is in the preset in the fan's message, rather than the official message. In other words, its brand message is very confidently built on the fans ' response and interaction, feeling warm and highly valued.

Fan management: In the preset is a fan's message, and unofficial message, so many fans to announce the world they love this brand, is really the most powerful propaganda. Of course, negative assessment is unavoidable, so this party should use it as appropriate.

Job Opportunities: This is the only fan group on Facebook that might be a sign of Starbucks ' focus on recruiting people.

7. BlackBerry

The fan page of this brand is a secret organization! Strong sense of belonging to the BlackBerry fans, this group of people say only the BlackBerry users understand the "jargon", the world's use of blackberry people, mutual recognition and affirmation!

Common memory: Fans exchange some kind of ID number, looks like garbled, outsiders?

The request is as follows: the arrow points to the "Praise" button and is called to action, which is implied at the outset.

Product Description: Many BlackBerry models catalogue, including their tablet computer playbook!

8. BMW

The first car brand to enter the list, like Starbucks on their own products are very confident, graffiti wall preset in the fan message!

Requirements according to praise: arrow pointing to "Praise" button, a bit of funny, as if the background paste off, do not see the feeling of praise.

Play a trick: After the praise, unexpectedly jumped out of the window to further ask fans to share this page to friends. This step is a bit superfluous, it doesn't feel good.

Fan management: Play the stage for the fans who love BMW. But the graffiti wall message is not very positive, some are spam, the brand-related message response is very small. But because of the number of fans, the number of active people compared to other brands is high, squeezed into the top 10. This also tells us, lets the fan to manage the brand fan page, must still often filter out the rubbish comment, and must observe the fan spontaneous reaction moderately, is not to have the positive effect to the brand.

Audio and video entertainment: A link to a BMW movie can also be found here.

9. Nokia

Technology has always come from the human nature of Nokia, the number of fans broken 4 million, but on the graffiti wall, everyone's reaction seems relatively deserted.

Good kang Toto: like Sony Ericsson, Nokia also has the lottery activities in progress!

Product Introduction: Vigorously in recommending different kinds of machines, as well as Symbian system demo.

Fan interaction: Unlike other fan groups, Nokia has taken the initiative to solicit photos from their phones and will publish "best photo of the month" in the picture every month. This feeling is good, own photos can become a big brand head! Unfortunately one months only do not know is because too busy, or contributors are not enough people.

10. Coca-Cola

Number of fans first, 35 million people! Coca-Cola has always been very focused on the online interaction, so the fan group is lively and vivid!

Request to praise: arrow pointing to "Praise" button, a more low-key design, but will not miss.

Interesting app: Countless apps, Coca-Cola's link page is really a long and endless, everything!

Fan management: Another open to fans to play the brand! This graffiti wall is very active, about every two minutes there is a fan to publish the message, and full of different national language messages, the overall look very lively, but also shows Coca-Cola in the eyes of the world, a place.

After reading so many examples, do we have more ideas about the success of the fan participation? It seems that good Kang is unavoidable, unless you like Disney, have endless stories.

Suddenly want to see the Lion King again. :)

This article is provided by tech2ipo.com strategic partner inside, author Mona, click to view the original text.